Skip to main content

The State of Cloud Costs 2024

Containers are a common theme of wasted spend among organizations, according to the State of Cloud Costs 2024 report from Datadog.

In fact, 83% of container costs were associated with idle resources. About 54% of this wasted spend was on cluster idle, which is the cost of overprovisioning cluster infrastructure, while 29% was associated with workload idle, which comes from resource requests that are larger than their workloads require. This wasted spend comes as organizations allocate more of their EC2 compute to running containers, up to 35% compared to 30% a year ago.

Other report findings include:

GPU Spend Increasing

The report found organizations that use graphics processing unit (GPU) instances have increased their average spending on those instances by 40% in the last year. This growth in spend on GPU instances comes as more companies are experimenting with AI and large language models (LLMs). GPUs' capacity for parallel processing makes them critical for training LLMs and executing other AI workloads, where they can be more than 200% faster than CPUs.

"Today, the most widely used type of GPU-based instance is also the least expensive. This suggests that many customers are still in the experimentation phase with AI and applying the GPU instance to their early efforts in adaptive AI, machine learning inference and small-scale training," said Yrieix Garnier, VP of Product at Datadog. "We expect that as organizations expand their AI activities and move them into production, they will be spending a larger proportion of their cloud compute budget as they use more expensive types of GPU-based instances."

Outdated Technologies Are Widely Used

AWS's current infrastructure offerings commonly both outperform their previous-generation versions and cost less, but 83% of organizations still spend an average of 17% of their EC2 budgets on previous-generation technologies.

Cross-AZ traffic makes up half of data transfer costs

The report states that, "On average, organizations spend almost as much on sending data from one availability zone (AZ) to another as they do on all other types of data transfer combined — including VPNs, gateways, ingress, and egress."

The report found that 98% of organizations are affected by cross-AZ charges, representing an opportunity to optimize cloud costs, such as by colocating related resources within a single AZ whenever availability requirements allow.

"In some cases, cloud providers have stopped charging for certain types of data transfer. It's difficult to predict how these changes might evolve, but if providers relax data transfer costs further, future cross-AZ traffic may become less of a factor in cloud cost efficiency," the report adds.

Fewer Organizations Taking Advantage of Discounts

Cloud service providers offer commitment-based discounts on many of their services — for example, AWS has discount programs for Amazon EC2, Amazon RDS, Amazon SageMaker and others — but only 67% of organizations are participating in these discounts, down from 72% last year.

Green Technology on the Rise

On average, organizations that use Arm-based instances spend 18% of their EC2 compute budget on them — twice as much as they did a year ago. Instance types based on the Arm processor use up to 60% less energy than similar EC2s and often provide better performance at a lower cost.

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

The State of Cloud Costs 2024

Containers are a common theme of wasted spend among organizations, according to the State of Cloud Costs 2024 report from Datadog.

In fact, 83% of container costs were associated with idle resources. About 54% of this wasted spend was on cluster idle, which is the cost of overprovisioning cluster infrastructure, while 29% was associated with workload idle, which comes from resource requests that are larger than their workloads require. This wasted spend comes as organizations allocate more of their EC2 compute to running containers, up to 35% compared to 30% a year ago.

Other report findings include:

GPU Spend Increasing

The report found organizations that use graphics processing unit (GPU) instances have increased their average spending on those instances by 40% in the last year. This growth in spend on GPU instances comes as more companies are experimenting with AI and large language models (LLMs). GPUs' capacity for parallel processing makes them critical for training LLMs and executing other AI workloads, where they can be more than 200% faster than CPUs.

"Today, the most widely used type of GPU-based instance is also the least expensive. This suggests that many customers are still in the experimentation phase with AI and applying the GPU instance to their early efforts in adaptive AI, machine learning inference and small-scale training," said Yrieix Garnier, VP of Product at Datadog. "We expect that as organizations expand their AI activities and move them into production, they will be spending a larger proportion of their cloud compute budget as they use more expensive types of GPU-based instances."

Outdated Technologies Are Widely Used

AWS's current infrastructure offerings commonly both outperform their previous-generation versions and cost less, but 83% of organizations still spend an average of 17% of their EC2 budgets on previous-generation technologies.

Cross-AZ traffic makes up half of data transfer costs

The report states that, "On average, organizations spend almost as much on sending data from one availability zone (AZ) to another as they do on all other types of data transfer combined — including VPNs, gateways, ingress, and egress."

The report found that 98% of organizations are affected by cross-AZ charges, representing an opportunity to optimize cloud costs, such as by colocating related resources within a single AZ whenever availability requirements allow.

"In some cases, cloud providers have stopped charging for certain types of data transfer. It's difficult to predict how these changes might evolve, but if providers relax data transfer costs further, future cross-AZ traffic may become less of a factor in cloud cost efficiency," the report adds.

Fewer Organizations Taking Advantage of Discounts

Cloud service providers offer commitment-based discounts on many of their services — for example, AWS has discount programs for Amazon EC2, Amazon RDS, Amazon SageMaker and others — but only 67% of organizations are participating in these discounts, down from 72% last year.

Green Technology on the Rise

On average, organizations that use Arm-based instances spend 18% of their EC2 compute budget on them — twice as much as they did a year ago. Instance types based on the Arm processor use up to 60% less energy than similar EC2s and often provide better performance at a lower cost.

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...