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The Unseen Cost of Observability: The Need for Continuous Code Improvement

Cory Virok
Rollbar

Developers are getting better at building software, but we're not getting better at fixing it.

The problem is that fixing bugs and errors is still a very manual process. Developers have to dedicate significant time and effort investigating what went wrong before they can even begin to fix issues. That's because traditional observability tools will tell you if your infrastructure is having problems, but don't provide the context a developer needs to fix the code or how to prioritize them based on business requirements. Also, traditional observability tools produce far too much noise and too many false positives, leading to alert fatigue.

This drains developer time and productivity — and can result in a fair amount of frustration.

Fixing Bugs and Errors Is Developers' No. 1 Pain Point

Rollbar research reveals that fixing bugs and errors in code is developers' No. 1 pain point.

The research, based on a survey of nearly 1,000 developers, also indicates that 88% of developers feel that traditional tools used for error monitoring fall short of their expectations.

The developer survey group explained that traditional error monitoring is lacking because:

■ It requires them to manually respond to errors (39%)

■ It takes them too long to find all of the details they need to fix bugs and errors (36%)

■ It focuses on system stability and not enough on code health (31%)

■ It makes it difficult to detect errors (29%)

■ Its approach to error aggregation is either too broad or too narrow (23%)

With Traditional Troubleshooting, Developers Spend Significant Time Investigating Problems

This example will illustrate how many of these challenges can play out for an organization.

Imagine that you launched a new web app feature after ensuring the feature passed all tests. But in the morning, the support team finds that your highest paying customer has reported a single issue. Then another issue comes in from the same customer, and then another. The frustrated customer then mentions your company on Twitter in an effort to get your attention.

Customer support escalates this issue to their lead. The lead brings in the product manager, who asks someone to investigate. Your company's site reliability engineering (SRE) team investigates, but everything is looking good as far as they can see. Their telemetry shows that the error response rate is about the same, all servers are up, and the database is in good shape.

Eventually, a lead developer is tasked to investigate. Essentially, this individual needs to answer one question as quickly as possible: How do I reproduce this? To get the answer, the developer must talk to the customer to understand exactly what issue that customer is facing. This typically takes several hours of back and forth between the customer and developer.

Ultimately, the developer determines that the issue is on a single URL. This leads the developer to look into a log file to try to understand when and where this is happening. The developer finds one log line that has the stack trace with this error message: "The request parameter is invalid." This provides a clue that leads the developer to the line of code that needs to be checked.

The developer runs git blame on the file, which identifies the code's original author. The author joins the investigation squad. A few hours later, the squad figures out the cause of the issue and how they can fix it. They release a new build, and they ask customer support to check in with the customer to see if that customer is still experiencing the problem. By that point, the customer has gone to bed. Now the team must wait until tomorrow morning to get feedback.

That Delays Issue Resolution and Doesn't Work at Scale

The example above illustrates that troubleshooting for bugs and errors is still manual. That results in slow mean time to awareness (MTTA) and mean time to repair (MTTR).

Traditional troubleshooting tools also don't scale. That's a big problem because it prevents developer teams from moving quickly, whether they are working on shipping new releases, creating new features or even just contending with tech debt.

Most Observability Solutions Fall Short - Leaving Customers to Report Problems

Nearly half (46%) of developers said they have error monitoring solutions. But while most tools will tell you what's broken, they won't provide the context needed to understand issues and prioritize fixes. This helps explain why a whopping 88% of developers said that they only find out about bugs and errors from user complaints reported through the app or via social media.

Part of the problem is that developers frequently use tools which focus on system metrics and logging to solve challenges that address whether or not an app is working — and if not, why not. Modern observability tools aim to answer such questions as: Which microservice latency is causing 502s or which line of code is causing an elevated error rate?

But observability tools create problems of their own. For example, they generate too much noise, which leads to an inability to automate. That, in turn, results in slower triaging, fixes and remediation. The bottom line is that the process is still far too manual, slow, and not scalable.

Continuous Code Improvement Enables Fast Understanding and Action

What's really needed is more contextual information to find the root cause of errors, faster. Grouping together similar root causes also can alleviate alert fatigue. This enables developers to easily identify the source of bugs and errors — and resolve issues before customers complain.

This is now possible using continuous code improvement, which enables developers to observe and act on issues — often before customers are even aware that such problems exist.

Continuous code improvement also makes developers more productive because they can now spend less time debugging and more time building innovative solutions that add new value.

Cory Virok is CTO and Co-Founder of Rollbar

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Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

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Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The Unseen Cost of Observability: The Need for Continuous Code Improvement

Cory Virok
Rollbar

Developers are getting better at building software, but we're not getting better at fixing it.

The problem is that fixing bugs and errors is still a very manual process. Developers have to dedicate significant time and effort investigating what went wrong before they can even begin to fix issues. That's because traditional observability tools will tell you if your infrastructure is having problems, but don't provide the context a developer needs to fix the code or how to prioritize them based on business requirements. Also, traditional observability tools produce far too much noise and too many false positives, leading to alert fatigue.

This drains developer time and productivity — and can result in a fair amount of frustration.

Fixing Bugs and Errors Is Developers' No. 1 Pain Point

Rollbar research reveals that fixing bugs and errors in code is developers' No. 1 pain point.

The research, based on a survey of nearly 1,000 developers, also indicates that 88% of developers feel that traditional tools used for error monitoring fall short of their expectations.

The developer survey group explained that traditional error monitoring is lacking because:

■ It requires them to manually respond to errors (39%)

■ It takes them too long to find all of the details they need to fix bugs and errors (36%)

■ It focuses on system stability and not enough on code health (31%)

■ It makes it difficult to detect errors (29%)

■ Its approach to error aggregation is either too broad or too narrow (23%)

With Traditional Troubleshooting, Developers Spend Significant Time Investigating Problems

This example will illustrate how many of these challenges can play out for an organization.

Imagine that you launched a new web app feature after ensuring the feature passed all tests. But in the morning, the support team finds that your highest paying customer has reported a single issue. Then another issue comes in from the same customer, and then another. The frustrated customer then mentions your company on Twitter in an effort to get your attention.

Customer support escalates this issue to their lead. The lead brings in the product manager, who asks someone to investigate. Your company's site reliability engineering (SRE) team investigates, but everything is looking good as far as they can see. Their telemetry shows that the error response rate is about the same, all servers are up, and the database is in good shape.

Eventually, a lead developer is tasked to investigate. Essentially, this individual needs to answer one question as quickly as possible: How do I reproduce this? To get the answer, the developer must talk to the customer to understand exactly what issue that customer is facing. This typically takes several hours of back and forth between the customer and developer.

Ultimately, the developer determines that the issue is on a single URL. This leads the developer to look into a log file to try to understand when and where this is happening. The developer finds one log line that has the stack trace with this error message: "The request parameter is invalid." This provides a clue that leads the developer to the line of code that needs to be checked.

The developer runs git blame on the file, which identifies the code's original author. The author joins the investigation squad. A few hours later, the squad figures out the cause of the issue and how they can fix it. They release a new build, and they ask customer support to check in with the customer to see if that customer is still experiencing the problem. By that point, the customer has gone to bed. Now the team must wait until tomorrow morning to get feedback.

That Delays Issue Resolution and Doesn't Work at Scale

The example above illustrates that troubleshooting for bugs and errors is still manual. That results in slow mean time to awareness (MTTA) and mean time to repair (MTTR).

Traditional troubleshooting tools also don't scale. That's a big problem because it prevents developer teams from moving quickly, whether they are working on shipping new releases, creating new features or even just contending with tech debt.

Most Observability Solutions Fall Short - Leaving Customers to Report Problems

Nearly half (46%) of developers said they have error monitoring solutions. But while most tools will tell you what's broken, they won't provide the context needed to understand issues and prioritize fixes. This helps explain why a whopping 88% of developers said that they only find out about bugs and errors from user complaints reported through the app or via social media.

Part of the problem is that developers frequently use tools which focus on system metrics and logging to solve challenges that address whether or not an app is working — and if not, why not. Modern observability tools aim to answer such questions as: Which microservice latency is causing 502s or which line of code is causing an elevated error rate?

But observability tools create problems of their own. For example, they generate too much noise, which leads to an inability to automate. That, in turn, results in slower triaging, fixes and remediation. The bottom line is that the process is still far too manual, slow, and not scalable.

Continuous Code Improvement Enables Fast Understanding and Action

What's really needed is more contextual information to find the root cause of errors, faster. Grouping together similar root causes also can alleviate alert fatigue. This enables developers to easily identify the source of bugs and errors — and resolve issues before customers complain.

This is now possible using continuous code improvement, which enables developers to observe and act on issues — often before customers are even aware that such problems exist.

Continuous code improvement also makes developers more productive because they can now spend less time debugging and more time building innovative solutions that add new value.

Cory Virok is CTO and Co-Founder of Rollbar

Hot Topics

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...