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Your APMdigest Blogs Pay Off - Thought Leadership Really Works, Survey Says

Pete Goldin
Editor and Publisher
APMdigest

Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender (an opportunity for potential suppliers to submit an offer to supply goods or services against a detailed tender) say 72% of UK businesses, according to a
survey of more than 2,000 UK companies by consumer and business analyst MindMetre Research.

But the material they publish must be genuinely informative and credible.

The survey findings:

- When compiling a tender list for technology and equipment, 61% of companies research possible candidate suppliers on the web and will visit the company website to validate its expertise

- For companies looking for a business services supplier, the proportion rises to 70%

- 72% of UK businesses report that they are much more likely to invite a supplier to tender if their website not only describes the sales proposition, but also gives access to informative and relevant thought leadership material

- Fully 80% of businesses warn that thought leadership must be based on credible, independent research

Paul Lindsell, Managing Director of MindMetre Research says: "Companies other than management consultancies are increasingly recognizing that they can gain tangible competitive advantage by demonstrating commercially valuable ‘thought leadership’ in their customer markets. By addressing issues in the customer’s market the company shows that it is knowledgeable about these issues and can help find a solution.

"Buyer organizations evidently consider the demonstration of thought-leadership by potential suppliers to be important, and influential when deciding which supplier to use. So, while thought leadership confirms its key role in building a reputation for a new entrant into a market, established market players can also build their reputation further with customers, influencers, and stakeholders through the generation of interesting material."

Although not part of the survey, I would add that publication of your company's thought leadership content on a respected third-party industry site like APMdigest provides even more credibility - and possibly more exposure - than posting the content on your site. Just make sure to provide a link from your site to the content on APMdigest, so your potential customers will be sure to see it when they are browsing your website.

If you are a vendor in APM or related markets and would like to blog on the APMdigest Vendor Forum, CLICK HERE, and follow the first few points on the list.

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Your APMdigest Blogs Pay Off - Thought Leadership Really Works, Survey Says

Pete Goldin
Editor and Publisher
APMdigest

Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender (an opportunity for potential suppliers to submit an offer to supply goods or services against a detailed tender) say 72% of UK businesses, according to a
survey of more than 2,000 UK companies by consumer and business analyst MindMetre Research.

But the material they publish must be genuinely informative and credible.

The survey findings:

- When compiling a tender list for technology and equipment, 61% of companies research possible candidate suppliers on the web and will visit the company website to validate its expertise

- For companies looking for a business services supplier, the proportion rises to 70%

- 72% of UK businesses report that they are much more likely to invite a supplier to tender if their website not only describes the sales proposition, but also gives access to informative and relevant thought leadership material

- Fully 80% of businesses warn that thought leadership must be based on credible, independent research

Paul Lindsell, Managing Director of MindMetre Research says: "Companies other than management consultancies are increasingly recognizing that they can gain tangible competitive advantage by demonstrating commercially valuable ‘thought leadership’ in their customer markets. By addressing issues in the customer’s market the company shows that it is knowledgeable about these issues and can help find a solution.

"Buyer organizations evidently consider the demonstration of thought-leadership by potential suppliers to be important, and influential when deciding which supplier to use. So, while thought leadership confirms its key role in building a reputation for a new entrant into a market, established market players can also build their reputation further with customers, influencers, and stakeholders through the generation of interesting material."

Although not part of the survey, I would add that publication of your company's thought leadership content on a respected third-party industry site like APMdigest provides even more credibility - and possibly more exposure - than posting the content on your site. Just make sure to provide a link from your site to the content on APMdigest, so your potential customers will be sure to see it when they are browsing your website.

If you are a vendor in APM or related markets and would like to blog on the APMdigest Vendor Forum, CLICK HERE, and follow the first few points on the list.

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...