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Your APMdigest Blogs Pay Off - Thought Leadership Really Works, Survey Says

Pete Goldin
Editor and Publisher
APMdigest

Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender (an opportunity for potential suppliers to submit an offer to supply goods or services against a detailed tender) say 72% of UK businesses, according to a
survey of more than 2,000 UK companies by consumer and business analyst MindMetre Research.

But the material they publish must be genuinely informative and credible.

The survey findings:

- When compiling a tender list for technology and equipment, 61% of companies research possible candidate suppliers on the web and will visit the company website to validate its expertise

- For companies looking for a business services supplier, the proportion rises to 70%

- 72% of UK businesses report that they are much more likely to invite a supplier to tender if their website not only describes the sales proposition, but also gives access to informative and relevant thought leadership material

- Fully 80% of businesses warn that thought leadership must be based on credible, independent research

Paul Lindsell, Managing Director of MindMetre Research says: "Companies other than management consultancies are increasingly recognizing that they can gain tangible competitive advantage by demonstrating commercially valuable ‘thought leadership’ in their customer markets. By addressing issues in the customer’s market the company shows that it is knowledgeable about these issues and can help find a solution.

"Buyer organizations evidently consider the demonstration of thought-leadership by potential suppliers to be important, and influential when deciding which supplier to use. So, while thought leadership confirms its key role in building a reputation for a new entrant into a market, established market players can also build their reputation further with customers, influencers, and stakeholders through the generation of interesting material."

Although not part of the survey, I would add that publication of your company's thought leadership content on a respected third-party industry site like APMdigest provides even more credibility - and possibly more exposure - than posting the content on your site. Just make sure to provide a link from your site to the content on APMdigest, so your potential customers will be sure to see it when they are browsing your website.

If you are a vendor in APM or related markets and would like to blog on the APMdigest Vendor Forum, CLICK HERE, and follow the first few points on the list.

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Your APMdigest Blogs Pay Off - Thought Leadership Really Works, Survey Says

Pete Goldin
Editor and Publisher
APMdigest

Thought Leaders, people or businesses that are recognized as expert and authoritative in their market, are more likely to be called to tender (an opportunity for potential suppliers to submit an offer to supply goods or services against a detailed tender) say 72% of UK businesses, according to a
survey of more than 2,000 UK companies by consumer and business analyst MindMetre Research.

But the material they publish must be genuinely informative and credible.

The survey findings:

- When compiling a tender list for technology and equipment, 61% of companies research possible candidate suppliers on the web and will visit the company website to validate its expertise

- For companies looking for a business services supplier, the proportion rises to 70%

- 72% of UK businesses report that they are much more likely to invite a supplier to tender if their website not only describes the sales proposition, but also gives access to informative and relevant thought leadership material

- Fully 80% of businesses warn that thought leadership must be based on credible, independent research

Paul Lindsell, Managing Director of MindMetre Research says: "Companies other than management consultancies are increasingly recognizing that they can gain tangible competitive advantage by demonstrating commercially valuable ‘thought leadership’ in their customer markets. By addressing issues in the customer’s market the company shows that it is knowledgeable about these issues and can help find a solution.

"Buyer organizations evidently consider the demonstration of thought-leadership by potential suppliers to be important, and influential when deciding which supplier to use. So, while thought leadership confirms its key role in building a reputation for a new entrant into a market, established market players can also build their reputation further with customers, influencers, and stakeholders through the generation of interesting material."

Although not part of the survey, I would add that publication of your company's thought leadership content on a respected third-party industry site like APMdigest provides even more credibility - and possibly more exposure - than posting the content on your site. Just make sure to provide a link from your site to the content on APMdigest, so your potential customers will be sure to see it when they are browsing your website.

If you are a vendor in APM or related markets and would like to blog on the APMdigest Vendor Forum, CLICK HERE, and follow the first few points on the list.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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