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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

Hot Topics

The Latest

Developers building AI applications are not just looking for fault patterns after deployment; they must detect issues quickly during development and have the ability to prevent issues after going live. Unfortunately, traditional observability tools can no longer meet the needs of AI-driven enterprise application development. AI-powered detection and auto-remediation tools designed to keep pace with rapid development are now emerging to proactively manage performance and prevent downtime ...

Every few years, the cybersecurity industry adopts a new buzzword. "Zero Trust" has endured longer than most — and for good reason. Its promise is simple: trust nothing by default, verify everything continuously. Yet many organizations still hesitate to implement Zero Trust Network Access (ZTNA). The problem isn't that ZTNA doesn't work. It's that it's often misunderstood ...

For many retail brands, peak season is the annual stress test of their digital infrastructure. It's also when often technical dashboards glow green, yet customer feedback, digital experience frustration, and conversion trends tell a different story entirely. Over the past several years, we've seen the same pattern across retail, financial services, travel, and media: internal application performance metrics fail to capture the true experience of users connecting over local broadband, mobile carriers, and congested networks using multiple devices across geographies ...

PostgreSQL promises greater flexibility, performance, and cost savings compared to proprietary alternatives. But successfully deploying it isn't always straightforward, and there are some hidden traps along the way that even seasoned IT leaders can stumble into. In this blog, I'll highlight five of the most common pitfalls with PostgreSQL deployment and offer guidance on how to avoid them, along with the best path forward ...

The rise of hybrid cloud environments, the explosion of IoT devices, the proliferation of remote work, and advanced cyber threats have created a monitoring challenge that traditional approaches simply cannot meet. IT teams find themselves drowning in a sea of data, struggling to identify critical threats amidst a deluge of alerts, and often reacting to incidents long after they've begun. This is where AI and ML are leveraged ...

Three practices, chaos testing, incident retrospectives, and AIOps-driven monitoring, are transforming platform teams from reactive responders into proactive builders of resilient, self-healing systems. The evolution is not just technical; it's cultural. The modern platform engineer isn't just maintaining infrastructure. They're product owners designing for reliability, observability, and continuous improvement ...

Getting applications into the hands of those who need them quickly and securely has long been the goal of a branch of IT often referred to as End User Computing (EUC). Over recent years, the way applications (and data) have been delivered to these "users" has changed noticeably. Organizations have many more choices available to them now, and there will be more to come ... But how did we get here? Where are we going? Is this all too complicated? ...

On November 18, a single database permission change inside Cloudflare set off a chain of failures that rippled across the Internet. Traffic stalled. Authentication broke. Workers KV returned waves of 5xx errors as systems fell in and out of sync. For nearly three hours, one of the most resilient networks on the planet struggled under the weight of a change no one expected to matter ... Cloudflare recovered quickly, but the deeper lesson reaches far beyond this incident ...

Chris Steffen and Ken Buckler from EMA discuss the Cloudflare outage and what availability means in the technology space ...

Every modern industry is confronting the same challenge: human reaction time is no longer fast enough for real-time decision environments. Across sectors, from financial services to manufacturing to cybersecurity and beyond, the stakes mirror those of autonomous vehicles — systems operating in complex, high-risk environments where milliseconds matter ...