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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

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Top 2013 IT Priority: Business Alignment Over Cloud Computing

Smart businesses are always looking for ways to be more productive and cost effective by leveraging industry trends. Serena surveyed IT professionals and business executives in late 2012 on what they viewed as their top IT priorities for 2013. You may be surprised at the results!

The results of our third survey - conducted at Gartner’s recent Application Architecture, Development and Integration (AADI) Summit (for 2011 and 2012 we polled executives attending the ADDI Summit on the same questions) - revealed delivering applications faster and aligning IT to business goals were the highest ranked IT priorities for 2013.

These findings underscore the trend that online enterprises have elevated themselves past departmental IT concerns. Instead, the results show they are now focusing on the competitive goals of the business itself. In fact, in contrast to the last two years where it was one of the lowest rated priorities, aligning IT to business goals was this year’s second highest priority.

It’s interesting to see a contrasting shift in IT priorities, as both reducing application costs and moving applications to the Cloud were reported much less of a priority in 2013 compared to 2012. Both of which fell multiple spots on the one to ten number scale of priority.

The 2013 survey also uncovered that release management continues to be a major challenge, especially important due to IT’s priority of meeting the increasing demands from the business. Almost two-thirds of the respondents reported they release more applications, yet feel the process is less than optimal. In fact, 11 percent reported more than five times the number of releases than last year. Another 47 percent reported they are actively improving their release management systems.

The survey also covered top Application Development initiatives for 2013. For the third year in a row, managing applications as a business process came in as the most important initiative for the coming year. End-to-end traceability and application development tool integration remain unchanged from last year’s survey, coming in at number two and three respectively. While priorities have shifted over the last two years from cost-focused to business-focused, the research shows a process-based approach remains paramount for IT success.

Other survey results revealed:

- 59 percent of respondents cited delivering applications faster as the top application development priority in 2013

- 48 percent cited better alignment to business needs as the top priority, more than double the percentage of last year’s survey

- 62 percent of respondents cited managing application development as a business process as “very important to extremely important” to their organization

- 61 percent said having end-to-end traceability (from code in production back to the business requirements) is “very important to extremely important”

- 36 percent cited developing mobile applications as an important development priority in 2013.

Almost 100 participated in the survey – many senior level IT executives from financial services, public sector, IT services and healthcare organizations.

Do you agree with these 2013 priorities? What are your priorities for this year? I would love to hear your thoughts. Clich here to email me: Miguel Tam

ABOUT Miguel Tam

Miguel Tam is Serena Software’s Senior Product Marketing Manger. Tam has over 20 years of experience in the enterprise software and manufacturing space, helping high-tech, cleantech, and services firms launch successful new products. He has deep expertise in software development practices and new product development, including experience at Oracle, CA Technologies, and Ernst & Young Consulting.

Related Links:

Infographic summarizing the survey findings

Last year's Serena survey

Application Architecture, Development and Integration (AADI) Summit

Hot Topics

The Latest

If AI is the engine of a modern organization, then data engineering is the road system beneath it. You can build the most powerful engine in the world, but without paved roads, traffic signals, and bridges that can support its weight, it will stall. In many enterprises, the engine is ready. The roads are not ...

In the world of digital-first business, there is no tolerance for service outages. Businesses know that outages are the quickest way to lose money and customers. For smaller organizations, unplanned downtime could even force the business to close ... A new study from PagerDuty, The State of AI-First Operations, reveals that companies actively incorporating AI into operations now view operational resilience as a growth driver rather than a cost center. But how are they achieving it? ...

In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...