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Anticipating Traffic Surges - Lessons Learned from ESPN Crash

Michelle McLean

ESPN made news headlines this past weekend – the bittersweet kind. Unfortunately, the news highlighted that ESPN's fantasy football app was crashing, on the first Sunday of the NFL season. Where's the "sweet" part? The crash likely signals a huge amount of user popularity.

We see these types of stories often during so-called "surge" events, like when Black Friday takes down a retailer. Why? Often, it's the database that's been swamped in the process.

The application-to-database connection is fragile, because applications have to directly tie into the database and the coding of the app must match the database infrastructure. For example, if the database has multiple database servers that can all respond to an inbound request, the application needs to know which type of server to send its request to. While those changes can ensure a better response time, the work isn't trivial – a programmer must go through hundreds of thousands of lines of code to program how to handle reads vs. writes – and it can lead to errors.

Any recent changes by ESPN to increase database capacity or update the app could jeopardize that fragile connection. If ESPN recently modified the application to talk to different database servers, for example, the team might have accidentally introduced a "bad" query that the database can't handle or might have changed how the application talks to the database and broken that connection.

Organizations that are anticipating a surge in traffic have a number of best practices they should follow to ensure a smooth experience for their customers, including:

1. Freezing code early

Despite the understandable desire to make the app or site as current as possible, it's essential for engineering to force a code freeze many weeks before the "go live" date. Quality assurance (QA) and other testing require adequate time to ensure the updated site or app is working as needed.

2. Load testing

A big part of that testing work needs to come in the form of load testing. After a QA team has performed functional testing – that is, does each feature work – the next step is to see how the code performs when it's swamped with traffic. The key is to perform this load testing with traffic that's as close to production traffic as possible.

3. Increasing resiliency at the data tier

The lifeblood of any app or site is data; without it, you're down. To build in resiliency at this layer, organizations need to employ techniques such as database scale out to have multiple copies of the data available and database load balancing to ensure traffic is serviced by the fastest-responding server to the user.

4. Enabling redundancy in all network services

Beyond the data tier, organizations need to make sure the rest of the technology stack has all the redundancy built in as possible. Web server infrastructure and web load balancers are critical, as is network redundancy into both the web farms and the database server clusters. If you're hosting the app or service in the cloud, ensure a redundant version is available in an alternate cloud region.

Michelle McLean is VP of Marketing at ScaleArc.

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Anticipating Traffic Surges - Lessons Learned from ESPN Crash

Michelle McLean

ESPN made news headlines this past weekend – the bittersweet kind. Unfortunately, the news highlighted that ESPN's fantasy football app was crashing, on the first Sunday of the NFL season. Where's the "sweet" part? The crash likely signals a huge amount of user popularity.

We see these types of stories often during so-called "surge" events, like when Black Friday takes down a retailer. Why? Often, it's the database that's been swamped in the process.

The application-to-database connection is fragile, because applications have to directly tie into the database and the coding of the app must match the database infrastructure. For example, if the database has multiple database servers that can all respond to an inbound request, the application needs to know which type of server to send its request to. While those changes can ensure a better response time, the work isn't trivial – a programmer must go through hundreds of thousands of lines of code to program how to handle reads vs. writes – and it can lead to errors.

Any recent changes by ESPN to increase database capacity or update the app could jeopardize that fragile connection. If ESPN recently modified the application to talk to different database servers, for example, the team might have accidentally introduced a "bad" query that the database can't handle or might have changed how the application talks to the database and broken that connection.

Organizations that are anticipating a surge in traffic have a number of best practices they should follow to ensure a smooth experience for their customers, including:

1. Freezing code early

Despite the understandable desire to make the app or site as current as possible, it's essential for engineering to force a code freeze many weeks before the "go live" date. Quality assurance (QA) and other testing require adequate time to ensure the updated site or app is working as needed.

2. Load testing

A big part of that testing work needs to come in the form of load testing. After a QA team has performed functional testing – that is, does each feature work – the next step is to see how the code performs when it's swamped with traffic. The key is to perform this load testing with traffic that's as close to production traffic as possible.

3. Increasing resiliency at the data tier

The lifeblood of any app or site is data; without it, you're down. To build in resiliency at this layer, organizations need to employ techniques such as database scale out to have multiple copies of the data available and database load balancing to ensure traffic is serviced by the fastest-responding server to the user.

4. Enabling redundancy in all network services

Beyond the data tier, organizations need to make sure the rest of the technology stack has all the redundancy built in as possible. Web server infrastructure and web load balancers are critical, as is network redundancy into both the web farms and the database server clusters. If you're hosting the app or service in the cloud, ensure a redundant version is available in an alternate cloud region.

Michelle McLean is VP of Marketing at ScaleArc.

Hot Topics

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...