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Anticipating Traffic Surges - Lessons Learned from ESPN Crash

Michelle McLean

ESPN made news headlines this past weekend – the bittersweet kind. Unfortunately, the news highlighted that ESPN's fantasy football app was crashing, on the first Sunday of the NFL season. Where's the "sweet" part? The crash likely signals a huge amount of user popularity.

We see these types of stories often during so-called "surge" events, like when Black Friday takes down a retailer. Why? Often, it's the database that's been swamped in the process.

The application-to-database connection is fragile, because applications have to directly tie into the database and the coding of the app must match the database infrastructure. For example, if the database has multiple database servers that can all respond to an inbound request, the application needs to know which type of server to send its request to. While those changes can ensure a better response time, the work isn't trivial – a programmer must go through hundreds of thousands of lines of code to program how to handle reads vs. writes – and it can lead to errors.

Any recent changes by ESPN to increase database capacity or update the app could jeopardize that fragile connection. If ESPN recently modified the application to talk to different database servers, for example, the team might have accidentally introduced a "bad" query that the database can't handle or might have changed how the application talks to the database and broken that connection.

Organizations that are anticipating a surge in traffic have a number of best practices they should follow to ensure a smooth experience for their customers, including:

1. Freezing code early

Despite the understandable desire to make the app or site as current as possible, it's essential for engineering to force a code freeze many weeks before the "go live" date. Quality assurance (QA) and other testing require adequate time to ensure the updated site or app is working as needed.

2. Load testing

A big part of that testing work needs to come in the form of load testing. After a QA team has performed functional testing – that is, does each feature work – the next step is to see how the code performs when it's swamped with traffic. The key is to perform this load testing with traffic that's as close to production traffic as possible.

3. Increasing resiliency at the data tier

The lifeblood of any app or site is data; without it, you're down. To build in resiliency at this layer, organizations need to employ techniques such as database scale out to have multiple copies of the data available and database load balancing to ensure traffic is serviced by the fastest-responding server to the user.

4. Enabling redundancy in all network services

Beyond the data tier, organizations need to make sure the rest of the technology stack has all the redundancy built in as possible. Web server infrastructure and web load balancers are critical, as is network redundancy into both the web farms and the database server clusters. If you're hosting the app or service in the cloud, ensure a redundant version is available in an alternate cloud region.

Michelle McLean is VP of Marketing at ScaleArc.

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Anticipating Traffic Surges - Lessons Learned from ESPN Crash

Michelle McLean

ESPN made news headlines this past weekend – the bittersweet kind. Unfortunately, the news highlighted that ESPN's fantasy football app was crashing, on the first Sunday of the NFL season. Where's the "sweet" part? The crash likely signals a huge amount of user popularity.

We see these types of stories often during so-called "surge" events, like when Black Friday takes down a retailer. Why? Often, it's the database that's been swamped in the process.

The application-to-database connection is fragile, because applications have to directly tie into the database and the coding of the app must match the database infrastructure. For example, if the database has multiple database servers that can all respond to an inbound request, the application needs to know which type of server to send its request to. While those changes can ensure a better response time, the work isn't trivial – a programmer must go through hundreds of thousands of lines of code to program how to handle reads vs. writes – and it can lead to errors.

Any recent changes by ESPN to increase database capacity or update the app could jeopardize that fragile connection. If ESPN recently modified the application to talk to different database servers, for example, the team might have accidentally introduced a "bad" query that the database can't handle or might have changed how the application talks to the database and broken that connection.

Organizations that are anticipating a surge in traffic have a number of best practices they should follow to ensure a smooth experience for their customers, including:

1. Freezing code early

Despite the understandable desire to make the app or site as current as possible, it's essential for engineering to force a code freeze many weeks before the "go live" date. Quality assurance (QA) and other testing require adequate time to ensure the updated site or app is working as needed.

2. Load testing

A big part of that testing work needs to come in the form of load testing. After a QA team has performed functional testing – that is, does each feature work – the next step is to see how the code performs when it's swamped with traffic. The key is to perform this load testing with traffic that's as close to production traffic as possible.

3. Increasing resiliency at the data tier

The lifeblood of any app or site is data; without it, you're down. To build in resiliency at this layer, organizations need to employ techniques such as database scale out to have multiple copies of the data available and database load balancing to ensure traffic is serviced by the fastest-responding server to the user.

4. Enabling redundancy in all network services

Beyond the data tier, organizations need to make sure the rest of the technology stack has all the redundancy built in as possible. Web server infrastructure and web load balancers are critical, as is network redundancy into both the web farms and the database server clusters. If you're hosting the app or service in the cloud, ensure a redundant version is available in an alternate cloud region.

Michelle McLean is VP of Marketing at ScaleArc.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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