The True Cost of Downtime
September 01, 2016

Kevin Goldberg
AppDynamics

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Do you know how much your organization risks with every potential outage?

Application performance issues can impact away more than revenue, your brand might take a substantial hit as well. Hundreds, thousands of potential customers could take to Facebook, Twitter, Yelp, the App Store and voice their complaints and give poor reviews simply because your app crashed, stalled, or they weren’t able to successfully check out.

Unfortunately, application issues are inevitable. Even if your uptime SLA is 99%, your application would still be down over an hour and a half per week, over 3 and half days per year!

According to the Aberdeen Group, large companies lose an average of $686,250 per hour of downtime. Emerson Network Power and Ponemon Institute also paints a gloomy picture showing that these downtime costs are increasing every year and show an 81% increase since 2010.

Whether these downtimes happen during Black Friday, Cyber Monday, or any other peak period, it’s best to prepare with the right application performance monitoring tool for your specific use case. The right APM can proactively monitor application issues and rapidly increase the time to resolution.

This infographic outlines the true cost of downtime:

Kevin Goldberg is the Content Marketing Manager at AppDynamics.

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