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Understanding the Impact of Mobile App Crashes

Andrew Levy

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

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Understanding the Impact of Mobile App Crashes

Andrew Levy

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

Hot Topics

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

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