Understanding the Impact of Mobile App Crashes
January 22, 2016

Andrew Levy
Apteligent

Share this

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

Share this

The Latest

December 07, 2018

As more organizations embrace digital business, infrastructure and operations (I&O) leaders will need to evolve their strategies and skills to provide an agile infrastructure for their business. In fact, Gartner, Inc. said that 75 percent of I&O leaders are not prepared with the skills, behaviors or cultural presence needed over the next two to three years ...

December 06, 2018

Today there is an urgent need for Agents of Transformation, a new breed of technologist, primed to drive innovation and enable companies to thrive in the face of rapid technological advancement, according to The Agents of Transformation Report from AppDynamics, a Cisco company ...

December 05, 2018

One in four Global Fortune 2000 enterprises rank Internet of Things (IoT) deployment as the most important initiative in their organization, yet 90% experience barriers to effective implementation and expansion due to lack of IoT expertise and skills in-house, according to a new independent survey from VansonBourne ...

December 04, 2018

Nearly three-quarters (74%) of IT leaders are concerned that Internet of Things (IoT) performance problems could directly impact business operations and significantly damage revenues, according to a new report, entitled Overcoming the Complexity of Web-Scale IoT Applications: The Top 5 Challenges ...

December 03, 2018

Gartner highlighted the top strategic Internet of Things (IoT) technology trends that will drive digital business innovation from 2018 through 2023 ...

November 30, 2018

While 95 percent of organizations have a disaster recovery plan in place, 23 percent never test their plan, according to a new survey from Spiceworks ...

November 29, 2018

Cloud computing has clear and definite benefits. At the same time there is an excessive amount of vendor hype that it will fix a lot of problems which it will not. It can also create new problems with a lack of visibility and many IT professionals are disappointed with their leap to a pure cloud environment ...

November 28, 2018

In the world of digital experience monitoring (DEM) — where the end user experience is paramount — cloud-based nodes, along with a variety of other node types, are used to build a view of the end user's digital experience. But major companies are now depending solely on cloud nodes for DEM. Research from Catchpoint, in addition to real-world customer data, shows this is a mistake ...

November 27, 2018

Achieving success with cloud adoption remains an elusive challenge for many organizations. But why is that the case? After all, there are countless tools designed to facilitate the process of taking on-premises operations to the cloud ...

November 26, 2018

The results from the latest State of Testing Survey by SmartBear show that 80 percent of respondents are testing some kind of API or web service ...