Skip to main content

Understanding the Impact of Mobile App Crashes

Andrew Levy

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

Hot Topics

The Latest

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...

Understanding the Impact of Mobile App Crashes

Andrew Levy

Crittercism's new report, Extending the Mobile Enterprise, created with analyst partner Tony Rizzo of Blue Hill Research, evaluates global audience demographics including age group, as well as measuring the end-user impact of app crashes, app misbehavior, and feature gaps within apps.

“All age groups have very little tolerance for a glitch-ridden app – especially one that crashes,” said Tony Rizzo, Entrepreneur-in-Residence at Blue Hill. “If an app’s performance is substandard, consumers have no compunction about uninstalling it and moving on to a competitor’s app. Retailers need to take note: if their mobile app doesn’t offer a seamless user experience, they will quickly lose a key retail demographic. Bottom line losses aside, they’ll also take a reputational hit.”

Key findings of the report include:

■ 60 to 65 percent of millennials and nearly 60 percent of Gen X users report using mobile apps to perform a large portion (between 25 and 50 percent) of shopping and product research.

■ By January 2017, following the completion of the 2016 holiday shopping season, more users will be shopping via mobile 50 percent of the time.

■ Mobile-driven “anytime, anywhere” interactions greatly up the ante for capturing the millennial demographic.

■ When an Android mobile app has an average daily crash rate of 0.25 percent crashes per day, Android users are enormously tolerant. As the daily crash rate doubles to 0.5 per day, well over a third of Android users will still not abandon the app.

■ For apps categorized in the Apple App Store as Lifestyle and Shopping Apps, the abandonment rate rises less severely as app crash rate averages go from 0.25 to 0.75.

“Aside from a few pioneers, most retailers, including retail banks with consumer customers, have not yet begun thinking out their mobile strategies, said Dave Robbins, CEO of Crittercism. “Retailers need a thorough understanding of uncontrollable external mobile variables, how they interact, how they behave short term and long term, and how these variables correlate with the retail marketplace.”

Andrew Levy is the Co-Founder and Chief Strategy Officer of Crittercism.

Hot Topics

The Latest

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

AI can't fix broken data. CIOs who modernize revenue data governance unlock predictable growth-those who don't risk millions in failed AI investments. For decades, CIOs kept the lights on. Revenue was someone else's problem, owned by sales, led by the CRO, measured by finance. Those days are behind us ...

Over the past few years, organizations have made enormous strides in enabling remote and hybrid work. But the foundational technologies powering today's digital workplace were never designed for the volume, velocity, and complexity that is coming next. By 2026 and beyond, three forces — 5G, the metaverse, and edge AI — will fundamentally reshape how people connect, collaborate, and access enterprise resources ... The businesses that begin preparing now will gain a competitive head start. Those that wait will find themselves trying to secure environments that have already outgrown their architecture ...

Ask where enterprise AI is making its most decisive impact, and the answer might surprise you: not marketing, not finance, not customer experience. It's IT. Across three years of industry research conducted by Digitate, one constant holds true is that IT is both the testing ground and the proving ground for enterprise AI. Last year, that position only strengthened ...