More than half (52%) of Americans owning smartphones or tablets say online and mobile activities will be critical to their Valentine’s Day plans, with the most popular activities including visiting social media sites, shopping and booking dinner reservations, according to SOASTA's 2015 Valentine’s Day Survey.
More than one-quarter (26 percent) of smartphone/tablet owners say they will use social media apps like Facebook and Twitter on Valentine’s Day, followed by finding the perfect gift for their Valentine on sites like Amazon, FTD and 1800Flowers (23 percent). Nearly one in five (19 percent) say they will use apps like Open Table and Urban Spoon to book Valentine’s Day dinner reservations.
SOASTA’s study discovered that one in five (20 percent) millennial men say that dating apps like OKCupid and Tinder will be critical to their Valentine’s Day plans, while more than one in three (35 percent) will use their smartphone or tablet to play music using apps like Spotify and Pandora and nearly one in three (32 percent) will use picture sharing apps like Instagram and SnapChat. Millennial men are also much more likely to use their smartphone or tablet to book a Valentine’s Day dinner reservation than their female counterparts, with more than one-third (34 percent) of men saying they will do so compared to only one in five (20 percent) of millennial women.
Additional online and mobile activities that will be popular with smartphone and tablet users this Valentine’s Day include:
- Picture sharing (17 percent)
- Playing music (16 percent)
- Sending ecards (13 percent)
- Buying movie tickets (11 percent)
- Playing games (10 percent)
- Dating (6 percent)
- Booking transportation (5 percent)
“Our research shows that millions of Americans will be relying on websites and apps to plan their Valentine’s Day this year, whether it’s shopping for a last minute gift or making a dinner reservation,” said Tom Lounibos, CEO of SOASTA. “Performance is everything, and online retailers may only get one shot at meeting and exceeding users’ demands for quality before they move on to another website or app. Online retailers need to take every holiday seriously and be ready to deliver the best possible digital experience even at peak traffic conditions.”
Survey Methodology: SOASTA commissioned the Valentine’s Day Survey to raise awareness around the peak traffic and high download rates expected during the holiday. The survey was conducted online within the United States by Harris Poll on behalf of SOASTA from Jan. 21-23, 2015 among 2,057 adults, 1,496 of which own smartphones or tablets.
Hot Topic
The Latest
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...
IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...
Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...
In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...
In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...
In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...
In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...
From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...