Visibility is Key to Solving Digital Performance Gap
June 21, 2018

Amena Siddiqi
Riverbed

Share this

There’s no doubt that digital innovations are transforming industries, and business leaders are left with little or no choice – either embrace digital processes or suffer the consequences and get left behind.


This is something Riverbed’s new Digital Performance Report fielded among 1,000 global business decision makers (BDMs) emphasizes. The report found that almost all BDMs were in agreement that implementing a digital strategy, maximizing the performance of that digital strategy, and doing so quickly, is critical to the future success of their businesses. Additionally, more than 9 in 10 respondents agreed that a successful digital experience is even more critical to a company’s bottom line than it was three years ago.

Additionally, nearly all (99 percent) of the respondents recognized the clear benefits of implementing a digital approach, and believed that a performance improvement of their own companies’ digital tools would increase customer experiences and satisfaction (53 percent), increase revenue and profitability (49 percent), increase market agility (49 percent) and increase employee productivity (49 percent).

However, while the resulting rush to deploy digital performance strategies will drive organizations to adopt fresh and inventive products and services, a substantial gap in the performance of digital services exists. In fact, 80 percent of business leaders reported that critical digital services are failing at least a few times per month, leading to less than optimal employee productivity and end user experiences.

Furthermore, 95 percent of these same BDMs named specific challenges that were compromising digital performance and preventing them from executing on a digital strategy. Budget constraint issues topped the list of cited obstacles (51 percent) with rigid legacy infrastructure (45 percent) and lack of full visibility across the digital end-user experience (40 percent) filling out the reasons behind a subpar digital performance. While the challenges are real – so are the risks that come with ignoring digital completely.

Regardless of industry, the performance of digital services and tools is absolutely critical to providing a seamless end user experience and ensuring overall business success, and BDMs recognize this urgency. More than two-thirds of respondents believe IT-related issues with a critical digital service or application should be resolved within an hour, with 18 percent believing such issues should be resolved within minutes.

So how can users maximize performance? Business leaders need visibility to measure the actual digital experience of end users – if you can’t measure it, you can’t manage it. By having the right visibility across the network, apps and actual user experience, organizations can better understand user engagement and the overall success levels of their digital initiatives. Business leaders must also ensure that they have a modern IT architecture to support and capitalize on new digital technologies.

Ninety-nine percent of BDMs say that visibility across the digital experience is critical to measure and manage it successfully, while 98 percent believe that a modern, next generation infrastructure that delivers greater agility is important to improving digital performance.

What’s next for organizations making the shift to digital? The time to act is now, as 77 percent of BDMs believe it’s critical for their companies to invest in an improved digital experience for users or customers within the next 12 months, and approximately 95 percent said that those who don’t act in the next 12 months will face negative business consequences.

Organizations currently embarking on their digital transformation journey and those that have already implemented a digital approach are already realizing the benefits of new and emerging technologies. Those who want to keep us and retain their position in the market, must act now.

Amena Siddiqi is Product Marketing Director for SteelCentral APM at Riverbed
Share this

The Latest

November 16, 2018

Everyone talks about automating the software development lifecycle (SDLC) but the first question should be: What should you automate? With this question in mind, DEVOPSdigest asked experts from across the IT industry for their opinions on what steps in the SDLC should be automated ...

November 15, 2018

We all know artificial intelligence (AI) is a hot topic — but beyond the buzzword, have you ever wondered how IT departments are actually adopting AI technologies to improve on their operations? ...

November 14, 2018

How can IT teams focus on the critical events that can impact their business instead of wading through false positives? The emerging discipline of AIOps is a much-needed panacea for detecting patterns, identifying anomalies, and making sense of alerts across hybrid infrastructure ...

November 09, 2018

In a recent webinar AIOps and IT Analytics at the Crossroads, I was asked several times about the borderline between AIOps and monitoring tools — most particularly application performance monitoring (APM) capabilities. The general direction of the questions was — how are they different? Do you need AIOps if you have APM already? Why should I invest in both? ...

November 08, 2018

There's no place like the web and smartphones for the holidays. With the biggest shopping season of the year quickly approaching, retailers are gearing up to experience the most traffic their online platforms (web, mobile, IoT) have ever seen. To avoid missing out on millions this holiday season, below are the top five ways developers can keep their apps and websites up and running without a hitch ...

November 07, 2018

Usage data is multifaceted, with many diverse benefits. Harvesting usage-driven insights effectively requires both good foundational technology and a nimbleness of mind to unify insights across IT's many silos of domains and disciplines. Because of this, leveraging usage-driven insights can in itself become a catalyst for helping IT as a whole transform toward improved efficiencies and enhanced levels of business alignment ...

November 06, 2018

The requirements to maintain the complete availability and superior performance of your mission-critical workloads is a dynamic process that has never been more challenging. Here are five ways IT teams can measure and guarantee performance-based SLAs in order to increase the value of the infrastructure to the business, and ensure optimal digital performance levels ...

November 05, 2018

APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 5, the final installment, offers some recommendations you may not have thought about ...

November 02, 2018

APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 4 covers the infrastructure, including the cloud and the network ...

November 01, 2018

APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 3 covers the development side ...