VMware unveiled VMware Partner Connect, a new, dramatically simplified and flexible program that will go live early next year.
The program will enable partners to do business with VMware in a way that aligns to their business models. VMware Partner Connect will empower partners with flexibility to meet customers’ needs, making VMware technologies and services opportunities more accessible. Partners will have an enhanced experience that recognizes and rewards them based on the value they bring to customers, creating a clearer path to profitability.
“VMware is introducing a new way of partnering; we have listened to feedback from our partners, and VMware Partner Connect will be our singular partner program for any business model,” said Jenni Flinders, VP, Worldwide Channel Chief, VMware. “With this new program, we are making it very simple for partners to co-sell and co-invest with us, as they align to next-generation VMware technologies and drive superior value throughout the customer journey.”
VMware Partner Connect will offer three tiers: Partner, Advanced Partner, and Principal Partner. Principal Partners will be the most capable partners to help customers identify and implement ideal VMware solutions as evidenced by achievement of Master Services Competencies across different strategic IT priorities. Partners achieving Principal status will earn comprehensive rewards including deployment and consumption incentives and prioritization for joint-business planning and co-selling opportunities with VMware.
VMware will expect all partners in the new program to demonstrate basic capabilities through the achievement of VMware Solution Competencies. These competencies focus on developing partners’ selling skills, architecture proficiency and deployment expertise. As partners invest and expand their level of capability and meet sales and/or consumption thresholds, they will have the opportunity to earn greater rewards, including enhanced front- and back-end margin as well as deployment and consumption performance incentives.
In advance of the program launch, VMware will help partners prepare for the new program by providing support, resources and education.
As customers seek more flexibility, faster innovation, increased efficiencies, and lower costs from modern technologies, VMware Master Services Competencies empower partners with greater knowledge, skills, and tools to address digital transformation initiatives across industries. VMware Master Services Competencies give customers access to validated and certified partners with the resources, knowledge, skills, and tools to successfully deliver services for next-generation VMware technologies.
VMware announced the new VMware Cloud on AWS Master Services Competency. This competency joins four other Master Services Competencies offered by VMware, and gives partners the capability to offer professional services for VMware Cloud on AWS, along with the benefits of priority engagement, greater investment alignment for supporting customer deployments, digital badges and demand generation, and significant education discounts.
VMware’s full portfolio of solutions helps customers drive digital transformations from core datacenter, to cloud, to devices and edge/IoT. This opens up numerous opportunities for partners to accelerate their growth and expand into new practices areas.
To help ignite opportunities for hyperconverged infrastructure, VMware is offering a new HCI Partner Sales Incentive, available only through partners. For a limited time, customers who have not yet deployed VMware vSAN in their environments can purchase three nodes of vSAN licenses for the price of two.
For VMware NSX, partners who achieve the Network Virtualization Master Services Competency will now earn increased rewards for completing product deployments.
The Latest
According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...
2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...
Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...
An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...
Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...
In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...
Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...
As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...