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What's Ahead for the Software Testing Industry in 2018?

Sven Hammar

As we enter 2018, businesses are busy anticipating what the new year will bring in terms of industry developments, growing trends, and hidden surprises. In 2017, the increased use of automation within testing teams (where Agile development boosted speed of release), led to QA becoming much more embedded within development teams than would have been the case a few years ago. As a result, proper software testing and monitoring assumes ever greater importance.

The natural question is – what next? Here are some of the changes we believe will happen within our industry in 2018:

AI Breakthroughs Will Begin

Organizations will make breakthroughs with machine learning and artificial intelligence in 2018, especially when it comes to using this technology to get a better understanding of their collected data.

Often, it's hard to see the physical manifestation of wider concepts like AI, but in our space, physical objects – “intelligent things” – fill that gap. Previously, IoT devices sent data for limited onward processing; now, machine learning means devices are capable of transforming that same data into actionable insight. Realtime feedback will change the behavior of our IoT devices for good.

Focus on Quality, Security and Resilience

Businesses will need to address the overall quality of their services as the competitive landscape evens out

Given the high level of major outages in 2017, it is evident that the industry has not been moving fast enough to address the explosive growth of the IoT and API economy. There are organizations that are leading the way and achieving great things in both testing and monitoring; however, most are still disproportionally focusing on speed rather than quality, security and resilience.

Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.

Services Will be a Key Differentiator

In 2018, services will become more of the differentiating factor, as capabilities become more similar. Differentiation of services will come down to availability, ease of use and consistency of a quality experience.

The increased reliance on IoT devices, their data and their management will also drive the need for high availability of the API services that these devices will talk to. Monitoring the availability of these APIs will be the critical factor in ensuring that business can continue to run (especially in the manufacturing space), and that business intelligence data can be trusted by decision makers.

Customer Experience Will Become More Important Than Ever

Software testing and monitoring has historically been the realm of the IT team, be that the development teams for testing, or operations on the monitoring side.

In 2018, the digital transformation drive is underway in most enterprises, combined with the explosion of IoT devices and the data processing that derives from them. This will draw the focus onto both the quality of the application and the overall customer experience.

Consequently, both testing and monitoring should be of significant interest to the Chief Operating Officer and the Chief Marketing Officer within organizations, resulting in more rounded testing with team members coming from different parts of the business. That's a potential step change in the type of testing that would be carried out, as well as in the visibility within the business of monitoring results and testing success.

The Way We Validate Results Will Change

2018 will see the adoption of AI, in the form of machine learning, by major software vendors who will be embedding it within their core applications. This machine learning will also become a standard platform for data analytics for new development initiatives. The IoT market will take greatest advantage from this adoption, as the volume of data needing analysis grows exponentially.

This is going to challenge the testing community as new ways of testing and validating the results from AI need to be identified and embedded within the development lifecycle.

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

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What's Ahead for the Software Testing Industry in 2018?

Sven Hammar

As we enter 2018, businesses are busy anticipating what the new year will bring in terms of industry developments, growing trends, and hidden surprises. In 2017, the increased use of automation within testing teams (where Agile development boosted speed of release), led to QA becoming much more embedded within development teams than would have been the case a few years ago. As a result, proper software testing and monitoring assumes ever greater importance.

The natural question is – what next? Here are some of the changes we believe will happen within our industry in 2018:

AI Breakthroughs Will Begin

Organizations will make breakthroughs with machine learning and artificial intelligence in 2018, especially when it comes to using this technology to get a better understanding of their collected data.

Often, it's hard to see the physical manifestation of wider concepts like AI, but in our space, physical objects – “intelligent things” – fill that gap. Previously, IoT devices sent data for limited onward processing; now, machine learning means devices are capable of transforming that same data into actionable insight. Realtime feedback will change the behavior of our IoT devices for good.

Focus on Quality, Security and Resilience

Businesses will need to address the overall quality of their services as the competitive landscape evens out

Given the high level of major outages in 2017, it is evident that the industry has not been moving fast enough to address the explosive growth of the IoT and API economy. There are organizations that are leading the way and achieving great things in both testing and monitoring; however, most are still disproportionally focusing on speed rather than quality, security and resilience.

Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.

Services Will be a Key Differentiator

In 2018, services will become more of the differentiating factor, as capabilities become more similar. Differentiation of services will come down to availability, ease of use and consistency of a quality experience.

The increased reliance on IoT devices, their data and their management will also drive the need for high availability of the API services that these devices will talk to. Monitoring the availability of these APIs will be the critical factor in ensuring that business can continue to run (especially in the manufacturing space), and that business intelligence data can be trusted by decision makers.

Customer Experience Will Become More Important Than Ever

Software testing and monitoring has historically been the realm of the IT team, be that the development teams for testing, or operations on the monitoring side.

In 2018, the digital transformation drive is underway in most enterprises, combined with the explosion of IoT devices and the data processing that derives from them. This will draw the focus onto both the quality of the application and the overall customer experience.

Consequently, both testing and monitoring should be of significant interest to the Chief Operating Officer and the Chief Marketing Officer within organizations, resulting in more rounded testing with team members coming from different parts of the business. That's a potential step change in the type of testing that would be carried out, as well as in the visibility within the business of monitoring results and testing success.

The Way We Validate Results Will Change

2018 will see the adoption of AI, in the form of machine learning, by major software vendors who will be embedding it within their core applications. This machine learning will also become a standard platform for data analytics for new development initiatives. The IoT market will take greatest advantage from this adoption, as the volume of data needing analysis grows exponentially.

This is going to challenge the testing community as new ways of testing and validating the results from AI need to be identified and embedded within the development lifecycle.

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...