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What's Ahead for the Software Testing Industry in 2018?

Sven Hammar

As we enter 2018, businesses are busy anticipating what the new year will bring in terms of industry developments, growing trends, and hidden surprises. In 2017, the increased use of automation within testing teams (where Agile development boosted speed of release), led to QA becoming much more embedded within development teams than would have been the case a few years ago. As a result, proper software testing and monitoring assumes ever greater importance.

The natural question is – what next? Here are some of the changes we believe will happen within our industry in 2018:

AI Breakthroughs Will Begin

Organizations will make breakthroughs with machine learning and artificial intelligence in 2018, especially when it comes to using this technology to get a better understanding of their collected data.

Often, it's hard to see the physical manifestation of wider concepts like AI, but in our space, physical objects – “intelligent things” – fill that gap. Previously, IoT devices sent data for limited onward processing; now, machine learning means devices are capable of transforming that same data into actionable insight. Realtime feedback will change the behavior of our IoT devices for good.

Focus on Quality, Security and Resilience

Businesses will need to address the overall quality of their services as the competitive landscape evens out

Given the high level of major outages in 2017, it is evident that the industry has not been moving fast enough to address the explosive growth of the IoT and API economy. There are organizations that are leading the way and achieving great things in both testing and monitoring; however, most are still disproportionally focusing on speed rather than quality, security and resilience.

Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.

Services Will be a Key Differentiator

In 2018, services will become more of the differentiating factor, as capabilities become more similar. Differentiation of services will come down to availability, ease of use and consistency of a quality experience.

The increased reliance on IoT devices, their data and their management will also drive the need for high availability of the API services that these devices will talk to. Monitoring the availability of these APIs will be the critical factor in ensuring that business can continue to run (especially in the manufacturing space), and that business intelligence data can be trusted by decision makers.

Customer Experience Will Become More Important Than Ever

Software testing and monitoring has historically been the realm of the IT team, be that the development teams for testing, or operations on the monitoring side.

In 2018, the digital transformation drive is underway in most enterprises, combined with the explosion of IoT devices and the data processing that derives from them. This will draw the focus onto both the quality of the application and the overall customer experience.

Consequently, both testing and monitoring should be of significant interest to the Chief Operating Officer and the Chief Marketing Officer within organizations, resulting in more rounded testing with team members coming from different parts of the business. That's a potential step change in the type of testing that would be carried out, as well as in the visibility within the business of monitoring results and testing success.

The Way We Validate Results Will Change

2018 will see the adoption of AI, in the form of machine learning, by major software vendors who will be embedding it within their core applications. This machine learning will also become a standard platform for data analytics for new development initiatives. The IoT market will take greatest advantage from this adoption, as the volume of data needing analysis grows exponentially.

This is going to challenge the testing community as new ways of testing and validating the results from AI need to be identified and embedded within the development lifecycle.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

What's Ahead for the Software Testing Industry in 2018?

Sven Hammar

As we enter 2018, businesses are busy anticipating what the new year will bring in terms of industry developments, growing trends, and hidden surprises. In 2017, the increased use of automation within testing teams (where Agile development boosted speed of release), led to QA becoming much more embedded within development teams than would have been the case a few years ago. As a result, proper software testing and monitoring assumes ever greater importance.

The natural question is – what next? Here are some of the changes we believe will happen within our industry in 2018:

AI Breakthroughs Will Begin

Organizations will make breakthroughs with machine learning and artificial intelligence in 2018, especially when it comes to using this technology to get a better understanding of their collected data.

Often, it's hard to see the physical manifestation of wider concepts like AI, but in our space, physical objects – “intelligent things” – fill that gap. Previously, IoT devices sent data for limited onward processing; now, machine learning means devices are capable of transforming that same data into actionable insight. Realtime feedback will change the behavior of our IoT devices for good.

Focus on Quality, Security and Resilience

Businesses will need to address the overall quality of their services as the competitive landscape evens out

Given the high level of major outages in 2017, it is evident that the industry has not been moving fast enough to address the explosive growth of the IoT and API economy. There are organizations that are leading the way and achieving great things in both testing and monitoring; however, most are still disproportionally focusing on speed rather than quality, security and resilience.

Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.

Services Will be a Key Differentiator

In 2018, services will become more of the differentiating factor, as capabilities become more similar. Differentiation of services will come down to availability, ease of use and consistency of a quality experience.

The increased reliance on IoT devices, their data and their management will also drive the need for high availability of the API services that these devices will talk to. Monitoring the availability of these APIs will be the critical factor in ensuring that business can continue to run (especially in the manufacturing space), and that business intelligence data can be trusted by decision makers.

Customer Experience Will Become More Important Than Ever

Software testing and monitoring has historically been the realm of the IT team, be that the development teams for testing, or operations on the monitoring side.

In 2018, the digital transformation drive is underway in most enterprises, combined with the explosion of IoT devices and the data processing that derives from them. This will draw the focus onto both the quality of the application and the overall customer experience.

Consequently, both testing and monitoring should be of significant interest to the Chief Operating Officer and the Chief Marketing Officer within organizations, resulting in more rounded testing with team members coming from different parts of the business. That's a potential step change in the type of testing that would be carried out, as well as in the visibility within the business of monitoring results and testing success.

The Way We Validate Results Will Change

2018 will see the adoption of AI, in the form of machine learning, by major software vendors who will be embedding it within their core applications. This machine learning will also become a standard platform for data analytics for new development initiatives. The IoT market will take greatest advantage from this adoption, as the volume of data needing analysis grows exponentially.

This is going to challenge the testing community as new ways of testing and validating the results from AI need to be identified and embedded within the development lifecycle.

Hot Topics

The Latest

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...