Why APM is Valuable to Every Part of Your Business
February 28, 2017

Matt Watson
Stackify

Share this

Virtually every business depends on mission-critical software to run their business. Any slight application slowdown or outage can lead to legions of unhappy employees or customers. Application Performance Management (APM) solutions can help monitor for performance issues, but they can also be used to gain insights to proactively improve performance as well.

APM is not just a tool for IT Operations. APM has grown into an essential tool that can be utilized by many departments within your business.

IT Operations

When you think of APM, you normally think about IT operations using it for monitoring mission-critical applications. Instead of only monitoring servers and infrastructure, APM solutions can help better track performance at the application level. Including overall performance, key transactions, and much, much more.

Development Teams

APM solutions collect a lot of data. Including code level performance, overall application usage and performance, metrics, log messages, errors, real user monitoring, and more. All of this data can be very valuable for developers when it comes to researching bugs in production. It can also be used to identify parts of an application that can be optimized and validating those performance optimizations.

Developers can also use APM in QA to test and validate the performance of their code before it gets to production.

QA

Traditionally, APM is thought to be used mostly in production. However, APM can be extremely valuable as part of your QA process to find problems before they get to production. It could be used to look for any overall change in performance, new application errors found, load testing validation and more.

Database Administrators

Most APM solutions track the performance of SQL queries. This can be useful information for your DBAs to augment other tools they may also have. They could potentially use APM for various monitoring capabilities. For example, monitoring how often a specific SQL query is taking or how often it is being called.

Product Owners and Executives

The product owner ultimately cares a lot about the application, its functionality, usage, service availability and performance. APM gives product owners visibility into the performance of their application and potentially into metrics around how much it is being used. APM dashboards are popular with product owners and other executives in a company.

Customer Service

When a customer calls and says your application is slow, what do you do? After a quick login test to your app, your customer service member would likely tell the customer that everything seems to be working fine, and the problem is likely on their end.

The problem is a user could be accessing your application on a different server, database, or even in a different data center. If your customer service team has access to basic APM dashboards, they could leverage those to better understand if any application problems may exist or not with more certainty. They also wouldn’t have to bug the IT department every time a customer complains.

Sales and Marketing

Major application outages are always a big PR problem for marketing teams, but hopefully they can use it to instead rave about how fast your application is! They could also use it to gather insights into how parts of your application are being used. Just like your customer service team, your sales team is going to get flooded with calls if your site is down.

Conclusion

Application performance is important to your entire business. APM solutions collect an amazing out of data and usually provide very flexible reporting options. I would encourage you to think of ways to leverage the value of it anywhere that you can.

Matt Watson is Founder and CEO of Stackify.

Share this

The Latest

May 16, 2019

Although the vast majority of IT organizations have implemented a broad variety of systems and tools to modernize, simplify and streamline data center operations, many are still burdened by inefficiencies, security risks and performance gaps in their IT infrastructure as well as the excessive time it takes to manage legacy infrastructure, according to the State of IT Transformation, a report from Datrium ...

May 15, 2019

When it comes to network visibility, there are a lot of discussions about packet broker technology and the various features these solutions provide to network architects and IT managers. Packet brokers allow organizations to aggregate the data required for a variety of monitoring solutions including network performance monitoring and diagnostic (NPMD) platforms and unified threat management (UTM) appliances. But, when it comes to ensuring these solutions provide the insights required by NetOps and security teams, IT can spend an exorbitant amount of time dealing with issues around adds, moves and changes. This can have a dramatic impact on budgets and tool availability. Why does this happen? ...

May 14, 2019

Data may be pouring into enterprises but IT professionals still find most of it stuck in siloed departments and weeks away from being able to drive any valued action. Coupled with the ongoing concerns over security responsiveness, IT teams have to push aside other important performance-oriented data in order to ensure security data, at least, gets prominent attention. A new survey by Ivanti shows the disconnect between enterprise departments struggling to improve operations like automation while being challenged with a siloed structure and a data onslaught ...

May 13, 2019

A subtle, deliberate shift has occurred within the software industry which, at present, only the most innovative organizations have seized upon for competitive advantage. Although primarily driven by Artificial Intelligence (AI), this transformation strikes at the core of the most pervasive IT resources including cloud computing and predictive analytics ...

May 09, 2019

When asked who is mandated with developing and delivering their organization's digital competencies, 51% of respondents say their IT departments have a leadership role. The critical question is whether IT departments are prepared to take on a leadership role in which collaborating with other functions and disseminating knowledge and digital performance data are requirements ...

May 08, 2019

The Economist Intelligence Unit just released a new study commissioned by Riverbed that explores nine digital competencies that help organizations improve their digital performance and, ultimately, achieve their objectives. Here's a brief summary of 7 key research findings you'll find covered in detail in the report ...

May 07, 2019

Today, the overall customer scenario has digitally transformed and practically there is no limitation to the ways in which the target customers can be reached. These opportunities are throwing multiple challenges for brands and enterprises, and one of the prominent ones is to ensure Omni Channel experience for customers ...

May 06, 2019

Most businesses (92 percent of respondents) see the potential value of data and 36 percent are already monetizing their data, according to the Global Data Protection Index from Dell EMC. While this acknowledgement is positive, however, most respondents are struggling to properly protect their data ...

May 02, 2019

IT practitioners are still in experimentation mode with artificial intelligence in many cases, and still have concerns about how credible the technology can be. A recent study from OpsRamp targeted these IT managers who have implemented AIOps, and among other data, reports on the primary concerns of this new approach to operations management ...

May 01, 2019

NVMe storage's strong performance, combined with the capacity and data availability benefits of shared NVMe storage over local SSD, makes it a strong solution for AI / ML infrastructures of any size. There are several AI / ML focused use cases to highlight ...