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16 Ways Application Performance Impacts the Business - Part 2

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The second installment covers some of your key corporate goals.

Start with 16 Ways Application Performance Impacts the Business - Part 1

5. REVENUE

In the APM reviews written by IT ops managers and application owners on IT Central Station, the most critical impact that app performance has on business is revenue loss. These reviewers usually give five stars to the APM solutions that help them reduce outages for revenue-generating applications.
Russell Rothstein
Founder and CEO, IT Central Station

IT Central Station Report: APM Solutions - Reviews by Real Users

Click here to read the latest APM product reviews on IT Central Station

When applications that support key business processes are slow or not readily available, those applications adversely impact the bottom line in the form of lost revenue and credibility to many businesses. The more directly an application correlates to revenue, the more critical the performance of that application becomes. Applications that perform better lead to better customer loyalty and, as a result, increased revenue.
Arun Balachandran
Senior Marketing Analyst, ManageEngine

Performance is key for business success. A second in extra response time for loading a page or form in an application can result in loss in revenue. Managing and improving the performance of applications using the right tools is critical for my clients' success!
Coen Meerbeek
Online Performance Consultant and Founder of Blue Factory Internet

6. BRAND REPUTATION

Application performance has a direct correlation to brand trust and brand loyalty. A consumer's perception of a brand is directly affected by their initial impressions when engaging the brand. It has been shown that the effectiveness of the delivery of the application content has a meaningful impact on the consumer's opinion.
Frank Yue
Director of Application Delivery Solutions, Radware

If application performance is chronically slow, your customers may pass harsh judgment on the brand you're trying to sell. Either, directly by inundating you with complaints creating bad press or indirectly by abandoning your site in favor of one that is much faster and more intuitive to use. The first scenario will be in your face and require you to take immediate action to remedy, but the second is more insidious and you may not realize it is happening until it's too late.
Larry Dragich
Director of Customer Experience Management at the Auto Club Group and Founder of the APM Strategies Group on LinkedIn.

In today's digital world, your apps ARE your brand. And since application performance powers every customer and users' digital experience, poor performance translates into brand degradation, lost business and lost opportunity. That's why APM is evolving into digital performance management, where business teams are able to benefit from real-time analytics and collaborate with IT and Dev to optimize application performance, deliver great customer experiences and drive increased business results.
Erwan Paccard
Director, Solution Marketing, Dynatrace

The most important way application performance impacts the business is your reputation! In our increasingly connected, 24/7 world, customers have come to expect that they can find, purchase, play games, do virtually anything at any time of the day. In order to fulfil this expectation companies must have in place websites, applications and systems that are not only available, but perform well 24/7. As several recent high profile cases have shown, failure to ensure good application performance is not only costly in straightforward loss of sales, at the moment when customers encountered a poor experience, but will ultimately hurt your business in the long term through lasting reputational damage.
Frank Puranik
Senior Technical Specialist, iTrinegy

The most important way application performance impacts the business is organizational reputation. When your applications are performing poorly, it can negatively impact an organization's ability to execute, ultimately putting the business' performance and reputation on the line.
Aaron Kelly
VP of Product Management, Ipswitch

Customers and users expect sub one-second response times today. Anything longer reflects on the brand. And that impacts everything from revenue to brand equity to share price.
Kevin Surace
CEO, Appvance

7. BRAND PERCEPTION ON SOCIAL MEDIA

We now live in a world with 50MB broadband at home and 4G LTE on the move. As a consumer, there is literally no excuse for slow application performance from any business you interact with. Social media now gives consumers a voice to influence the network around them, and in one tweet they can impact the buying decisions of thousands. Application Performance isn't just about revenue and not being able to process transactions, it's about brand perception and identity within a market where every consumer interacts together online.
Steve Burton
Chairman, VP of Product Marketing, Moogsoft

8. COMPETITIVENESS

Users, internally and externally, have a dizzying array of choices. By not leveraging monitoring and leveraging insights into digital business execution your competition can and often will gain a competitive edge. This trend is inclusive of, but goes beyond performance and into the core of digital business.
Jonah Kowall
VP of Market Development and Insights, AppDynamics

Competitiveness — High-performing applications offer 24/7 reliability while constantly adapting to meet market needs. IT organizations with well-aligned Dev, QA and Ops teams are in a better position to respond to business needs quickly with reliable releases, and to capture productivity gains and market share.
Krishnan Badrinarayanan
Sr. Product Marketing Manager, Riverbed

In an age where every company is a tech company, leaders are increasingly realizing that improving app performance isn't just about noise suppression or decreasing MTTR. It's about what these things mean for your brand and how they impact the customer experience. Service availability and performance directly impact reputation, brand equity and customer trust, so companies need to start thinking about app performance as their single largest competitive differentiator.
Dan Turchin
VP Product, Big Panda

Read 16 Ways Application Performance Impacts the Business - Part 3, covering the internal impacts of application performance on your teams.

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

16 Ways Application Performance Impacts the Business - Part 2

APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The second installment covers some of your key corporate goals.

Start with 16 Ways Application Performance Impacts the Business - Part 1

5. REVENUE

In the APM reviews written by IT ops managers and application owners on IT Central Station, the most critical impact that app performance has on business is revenue loss. These reviewers usually give five stars to the APM solutions that help them reduce outages for revenue-generating applications.
Russell Rothstein
Founder and CEO, IT Central Station

IT Central Station Report: APM Solutions - Reviews by Real Users

Click here to read the latest APM product reviews on IT Central Station

When applications that support key business processes are slow or not readily available, those applications adversely impact the bottom line in the form of lost revenue and credibility to many businesses. The more directly an application correlates to revenue, the more critical the performance of that application becomes. Applications that perform better lead to better customer loyalty and, as a result, increased revenue.
Arun Balachandran
Senior Marketing Analyst, ManageEngine

Performance is key for business success. A second in extra response time for loading a page or form in an application can result in loss in revenue. Managing and improving the performance of applications using the right tools is critical for my clients' success!
Coen Meerbeek
Online Performance Consultant and Founder of Blue Factory Internet

6. BRAND REPUTATION

Application performance has a direct correlation to brand trust and brand loyalty. A consumer's perception of a brand is directly affected by their initial impressions when engaging the brand. It has been shown that the effectiveness of the delivery of the application content has a meaningful impact on the consumer's opinion.
Frank Yue
Director of Application Delivery Solutions, Radware

If application performance is chronically slow, your customers may pass harsh judgment on the brand you're trying to sell. Either, directly by inundating you with complaints creating bad press or indirectly by abandoning your site in favor of one that is much faster and more intuitive to use. The first scenario will be in your face and require you to take immediate action to remedy, but the second is more insidious and you may not realize it is happening until it's too late.
Larry Dragich
Director of Customer Experience Management at the Auto Club Group and Founder of the APM Strategies Group on LinkedIn.

In today's digital world, your apps ARE your brand. And since application performance powers every customer and users' digital experience, poor performance translates into brand degradation, lost business and lost opportunity. That's why APM is evolving into digital performance management, where business teams are able to benefit from real-time analytics and collaborate with IT and Dev to optimize application performance, deliver great customer experiences and drive increased business results.
Erwan Paccard
Director, Solution Marketing, Dynatrace

The most important way application performance impacts the business is your reputation! In our increasingly connected, 24/7 world, customers have come to expect that they can find, purchase, play games, do virtually anything at any time of the day. In order to fulfil this expectation companies must have in place websites, applications and systems that are not only available, but perform well 24/7. As several recent high profile cases have shown, failure to ensure good application performance is not only costly in straightforward loss of sales, at the moment when customers encountered a poor experience, but will ultimately hurt your business in the long term through lasting reputational damage.
Frank Puranik
Senior Technical Specialist, iTrinegy

The most important way application performance impacts the business is organizational reputation. When your applications are performing poorly, it can negatively impact an organization's ability to execute, ultimately putting the business' performance and reputation on the line.
Aaron Kelly
VP of Product Management, Ipswitch

Customers and users expect sub one-second response times today. Anything longer reflects on the brand. And that impacts everything from revenue to brand equity to share price.
Kevin Surace
CEO, Appvance

7. BRAND PERCEPTION ON SOCIAL MEDIA

We now live in a world with 50MB broadband at home and 4G LTE on the move. As a consumer, there is literally no excuse for slow application performance from any business you interact with. Social media now gives consumers a voice to influence the network around them, and in one tweet they can impact the buying decisions of thousands. Application Performance isn't just about revenue and not being able to process transactions, it's about brand perception and identity within a market where every consumer interacts together online.
Steve Burton
Chairman, VP of Product Marketing, Moogsoft

8. COMPETITIVENESS

Users, internally and externally, have a dizzying array of choices. By not leveraging monitoring and leveraging insights into digital business execution your competition can and often will gain a competitive edge. This trend is inclusive of, but goes beyond performance and into the core of digital business.
Jonah Kowall
VP of Market Development and Insights, AppDynamics

Competitiveness — High-performing applications offer 24/7 reliability while constantly adapting to meet market needs. IT organizations with well-aligned Dev, QA and Ops teams are in a better position to respond to business needs quickly with reliable releases, and to capture productivity gains and market share.
Krishnan Badrinarayanan
Sr. Product Marketing Manager, Riverbed

In an age where every company is a tech company, leaders are increasingly realizing that improving app performance isn't just about noise suppression or decreasing MTTR. It's about what these things mean for your brand and how they impact the customer experience. Service availability and performance directly impact reputation, brand equity and customer trust, so companies need to start thinking about app performance as their single largest competitive differentiator.
Dan Turchin
VP Product, Big Panda

Read 16 Ways Application Performance Impacts the Business - Part 3, covering the internal impacts of application performance on your teams.

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...