APMdigest asked experts from across Application Performance Management (APM) and related markets what they see as the most important way application performance impacts the business. The second installment covers some of your key corporate goals.
In the APM reviews written by IT ops managers and application owners on IT Central Station, the most critical impact that app performance has on business is revenue loss. These reviewers usually give five stars to the APM solutions that help them reduce outages for revenue-generating applications.
Founder and CEO, IT Central Station
When applications that support key business processes are slow or not readily available, those applications adversely impact the bottom line in the form of lost revenue and credibility to many businesses. The more directly an application correlates to revenue, the more critical the performance of that application becomes. Applications that perform better lead to better customer loyalty and, as a result, increased revenue.
Senior Marketing Analyst, ManageEngine
Performance is key for business success. A second in extra response time for loading a page or form in an application can result in loss in revenue. Managing and improving the performance of applications using the right tools is critical for my clients' success!
Online Performance Consultant and Founder of Blue Factory Internet
6. BRAND REPUTATION
Application performance has a direct correlation to brand trust and brand loyalty. A consumer's perception of a brand is directly affected by their initial impressions when engaging the brand. It has been shown that the effectiveness of the delivery of the application content has a meaningful impact on the consumer's opinion.
Director of Application Delivery Solutions, Radware
If application performance is chronically slow, your customers may pass harsh judgment on the brand you're trying to sell. Either, directly by inundating you with complaints creating bad press or indirectly by abandoning your site in favor of one that is much faster and more intuitive to use. The first scenario will be in your face and require you to take immediate action to remedy, but the second is more insidious and you may not realize it is happening until it's too late.
Director of Customer Experience Management at the Auto Club Group and Founder of the APM Strategies Group on LinkedIn.
In today's digital world, your apps ARE your brand. And since application performance powers every customer and users' digital experience, poor performance translates into brand degradation, lost business and lost opportunity. That's why APM is evolving into digital performance management, where business teams are able to benefit from real-time analytics and collaborate with IT and Dev to optimize application performance, deliver great customer experiences and drive increased business results.
Director, Solution Marketing, Dynatrace
The most important way application performance impacts the business is your reputation! In our increasingly connected, 24/7 world, customers have come to expect that they can find, purchase, play games, do virtually anything at any time of the day. In order to fulfil this expectation companies must have in place websites, applications and systems that are not only available, but perform well 24/7. As several recent high profile cases have shown, failure to ensure good application performance is not only costly in straightforward loss of sales, at the moment when customers encountered a poor experience, but will ultimately hurt your business in the long term through lasting reputational damage.
Senior Technical Specialist, iTrinegy
The most important way application performance impacts the business is organizational reputation. When your applications are performing poorly, it can negatively impact an organization's ability to execute, ultimately putting the business' performance and reputation on the line.
VP of Product Management, Ipswitch
Customers and users expect sub one-second response times today. Anything longer reflects on the brand. And that impacts everything from revenue to brand equity to share price.
7. BRAND PERCEPTION ON SOCIAL MEDIA
We now live in a world with 50MB broadband at home and 4G LTE on the move. As a consumer, there is literally no excuse for slow application performance from any business you interact with. Social media now gives consumers a voice to influence the network around them, and in one tweet they can impact the buying decisions of thousands. Application Performance isn't just about revenue and not being able to process transactions, it's about brand perception and identity within a market where every consumer interacts together online.
Chairman, VP of Product Marketing, Moogsoft
Users, internally and externally, have a dizzying array of choices. By not leveraging monitoring and leveraging insights into digital business execution your competition can and often will gain a competitive edge. This trend is inclusive of, but goes beyond performance and into the core of digital business.
VP of Market Development and Insights, AppDynamics
Competitiveness — High-performing applications offer 24/7 reliability while constantly adapting to meet market needs. IT organizations with well-aligned Dev, QA and Ops teams are in a better position to respond to business needs quickly with reliable releases, and to capture productivity gains and market share.
Sr. Product Marketing Manager, Riverbed
In an age where every company is a tech company, leaders are increasingly realizing that improving app performance isn't just about noise suppression or decreasing MTTR. It's about what these things mean for your brand and how they impact the customer experience. Service availability and performance directly impact reputation, brand equity and customer trust, so companies need to start thinking about app performance as their single largest competitive differentiator.
VP Product, Big Panda
The requirements of an APM tool are now much more complex than they've ever been. Not only do they need to trace a user transaction across numerous microservices on the same system, but they also need to happen pretty fast ...
Performance monitoring is an old problem. As technology has advanced, we've had to evolve how we monitor applications. Initially, performance monitoring largely involved sending ICMP messages to start troubleshooting a down or slow application. Applications have gotten much more complex, so this is no longer enough. Now we need to know not just whether an application is broken, but why it broke. So APM has had to evolve over the years for us to get there. But how did this evolution take place, and what happens next? Let's find out ...
There are some IT organizations that are using DevOps methodology but are wary of getting bogged down in ITSM procedures. But without at least some ITSM controls in place, organizations lose their focus on systematic customer engagement, making it harder for them to scale ...
If you have deployed a Java application in production, you've probably encountered a situation where the application suddenly starts to take up a large amount of CPU. When this happens, application response becomes sluggish and users begin to complain about slow response. Often the solution to this problem is to restart the application and, lo and behold, the problem goes away — only to reappear a few days later. A key question then is: how to troubleshoot high CPU usage of a Java application? ...
Operations are no longer tethered tightly to a main office, as the headquarters-centric model has been retired in favor of a more decentralized enterprise structure. Rather than focus the business around a single location, enterprises are now comprised of a web of remote offices and individuals, where network connectivity has broken down the geographic barriers that in the past limited the availability of talent and resources. Key to the success of the decentralized enterprise model is a new generation of collaboration and communication tools ...
To better understand the AI maturity of businesses, Dotscience conducted a survey of 500 industry professionals. Research findings indicate that although enterprises are dedicating significant time and resources towards their AI deployments, many data science and ML teams don't have the adequate tools needed to properly collaborate on, build and deploy AI models efficiently ...
Digital transformation, migration to the enterprise cloud and increasing customer demands are creating a surge in IT complexity and the associated costs of managing it. Technical leaders around the world are concerned about the effect this has on IT performance and ultimately, their business according to a new report from Dynatrace, based on an independent global survey of 800 CIOs, Top Challenges for CIOs in a Software-Driven, Hybrid, Multi-Cloud World ...
APM tools are your window into your application's performance — its capacity and levels of service. However, traditional APM tools are now struggling due to the mismatch between their specifications and expectations. Modern application architectures are multi-faceted; they contain hybrid components across a variety of on-premise and cloud applications. Modern enterprises often generate data in silos with each outflow having its own data structure. This data comes from several tools over different periods of time. Such diversity in sources, structure, and formats present unique challenges for traditional enterprise tools ...
Today's organizations clearly understand the value of digital transformation and its ability to spark innovation. It's surprising that fewer than half of organizations have undertaken a digital transformation project. Workfront has identified five of the top challenges that IT teams face in digital transformation — and how to overcome them ...