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2023 E-Commerce Predictions

Since IT Ops and application performance are an important part of e-commerce, APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how e-commerce will evolve in 2023.

E-COMMERCE LOOKS TO OBSERVABILITY

As e-commerce platforms grow in popularity, it's critical that they stay one step ahead of IT issues before they arise. With so many brands reliant on their service, technical errors could be fatal. Implementing a unified observability solution is one way to gain a comprehensive overview of operations and see how they're running from end to end. Any issues are immediately flagged so IT teams can tackle problems at the source, before they can impact sales.
Ryan Worobel
CIO, LogicMonitor

OPTIMIZING SITE PERFORMANCE

In the post-pandemic global economy, e-commerce has increasingly become an important element of business strategy and a solid catalyst for economic development for many business sectors. A good deal now means ease of shopping, different payment methods, easier ways to checkout, track your orders, and most importantly — site performance. Site performance directly influences your conversion rates and search engine rankings. As per statistics, for every second beyond three seconds, customers must wait for a page to load, leading to an overall loss in repeat customers. A study by Amazon indicated that a page speed slowdown of just one second could cost them $1.6 billion in sales each year. Site performance can be optimized and depends on multiple factors like how well your e-commerce application is overall architected, caching, use of CDN, and foremost, how scalable and robust your infrastructure is.
Seema Nair
Director, Application Development, Synoptek

OPEN DATA PLATFORMS

Alongside other digital experiences, e-commerce has migrated to a headless management approach. This decoupling is crucial to building innovative shopping experiences that can be more swiftly adapted based on adapting business requirements. However, robust e-commerce applications require a number of disparate domain-specific systems behind the scenes to power them — each adding in bottlenecks, latency, and maintenance at their points of integration. In the coming year, we will see more organizations turning to open data platforms so they can seamlessly manage products, orders, inventory, allocation, in-store kiosks, brick-and-mortar point-of-sale, analytics, automation workflows, and more in one unified portal. APIs, automation, and alerting can integrate into any required services, and keystone software and organizations can reduce complexity, software licenses, and gaps in capabilities with flexible platforms that can grow alongside the business.
Ben Haynes
Co-Founder and CEO, Directus

DATA TRANSPARENCY AND PLANNING TECHNOLOGY

The supply chain experienced an accelerated digital transformation during the past few years. In 2023, organizations will be able to better anticipate their inventories and shipments with AI. e-commerce and supply chain managers will focus on operational efficiency for scenario planning, process mining and will utilize digital twins more often. When it comes to application performance within e-commerce platforms, data transparency and planning technologies will be key in managing the ebb and flow of supply chains and consumer interest.
Eric Tan
CIO, Coupa

HEADLESS COMPOSABLE E-COMMERCE PLATFORMS

Data and personalization are revenue drivers for e-commerce companies. The old monolithic approach used for developing websites uses a standard template that lacks the ability to personalize content and add new features to sites. In 2023, we will see companies empowering their teams to use headless, composable commerce platforms to combine personalized content and commerce together to enhance user experience. DXPs will be composed by enterprises with best in class components rather than bought as monolithic solutions.
Chris Bach
Co-Founder and Chief Strategy and Creative Officer, Netlify

CONVERSATIONAL COMMERCE

Conversational Commerce Grows: More e-commerce engagement and transactions will be facilitated through the likes of chatbots, AR/VR, and similar interactive tools. This will not only improve experiences through intelligent guidance for example, but it will also reduce the effort shoppers have to extend when finding and picking correct products.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

ANONYMOUS PERSONALIZATION

Move to Anonymous Personalization: The enablement of privacy regulations such as CCPA and GDPR will move the focus of personalization away from using explicit consumer data to more predicted approaches such as neural- and vector-based approaches. These approaches leverage anonymous data points such as context and behavior to form hyper relevant experiences.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

2023 E-Commerce Predictions

Since IT Ops and application performance are an important part of e-commerce, APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how e-commerce will evolve in 2023.

E-COMMERCE LOOKS TO OBSERVABILITY

As e-commerce platforms grow in popularity, it's critical that they stay one step ahead of IT issues before they arise. With so many brands reliant on their service, technical errors could be fatal. Implementing a unified observability solution is one way to gain a comprehensive overview of operations and see how they're running from end to end. Any issues are immediately flagged so IT teams can tackle problems at the source, before they can impact sales.
Ryan Worobel
CIO, LogicMonitor

OPTIMIZING SITE PERFORMANCE

In the post-pandemic global economy, e-commerce has increasingly become an important element of business strategy and a solid catalyst for economic development for many business sectors. A good deal now means ease of shopping, different payment methods, easier ways to checkout, track your orders, and most importantly — site performance. Site performance directly influences your conversion rates and search engine rankings. As per statistics, for every second beyond three seconds, customers must wait for a page to load, leading to an overall loss in repeat customers. A study by Amazon indicated that a page speed slowdown of just one second could cost them $1.6 billion in sales each year. Site performance can be optimized and depends on multiple factors like how well your e-commerce application is overall architected, caching, use of CDN, and foremost, how scalable and robust your infrastructure is.
Seema Nair
Director, Application Development, Synoptek

OPEN DATA PLATFORMS

Alongside other digital experiences, e-commerce has migrated to a headless management approach. This decoupling is crucial to building innovative shopping experiences that can be more swiftly adapted based on adapting business requirements. However, robust e-commerce applications require a number of disparate domain-specific systems behind the scenes to power them — each adding in bottlenecks, latency, and maintenance at their points of integration. In the coming year, we will see more organizations turning to open data platforms so they can seamlessly manage products, orders, inventory, allocation, in-store kiosks, brick-and-mortar point-of-sale, analytics, automation workflows, and more in one unified portal. APIs, automation, and alerting can integrate into any required services, and keystone software and organizations can reduce complexity, software licenses, and gaps in capabilities with flexible platforms that can grow alongside the business.
Ben Haynes
Co-Founder and CEO, Directus

DATA TRANSPARENCY AND PLANNING TECHNOLOGY

The supply chain experienced an accelerated digital transformation during the past few years. In 2023, organizations will be able to better anticipate their inventories and shipments with AI. e-commerce and supply chain managers will focus on operational efficiency for scenario planning, process mining and will utilize digital twins more often. When it comes to application performance within e-commerce platforms, data transparency and planning technologies will be key in managing the ebb and flow of supply chains and consumer interest.
Eric Tan
CIO, Coupa

HEADLESS COMPOSABLE E-COMMERCE PLATFORMS

Data and personalization are revenue drivers for e-commerce companies. The old monolithic approach used for developing websites uses a standard template that lacks the ability to personalize content and add new features to sites. In 2023, we will see companies empowering their teams to use headless, composable commerce platforms to combine personalized content and commerce together to enhance user experience. DXPs will be composed by enterprises with best in class components rather than bought as monolithic solutions.
Chris Bach
Co-Founder and Chief Strategy and Creative Officer, Netlify

CONVERSATIONAL COMMERCE

Conversational Commerce Grows: More e-commerce engagement and transactions will be facilitated through the likes of chatbots, AR/VR, and similar interactive tools. This will not only improve experiences through intelligent guidance for example, but it will also reduce the effort shoppers have to extend when finding and picking correct products.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

ANONYMOUS PERSONALIZATION

Move to Anonymous Personalization: The enablement of privacy regulations such as CCPA and GDPR will move the focus of personalization away from using explicit consumer data to more predicted approaches such as neural- and vector-based approaches. These approaches leverage anonymous data points such as context and behavior to form hyper relevant experiences.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...