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2023 E-Commerce Predictions

Since IT Ops and application performance are an important part of e-commerce, APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how e-commerce will evolve in 2023.

E-COMMERCE LOOKS TO OBSERVABILITY

As e-commerce platforms grow in popularity, it's critical that they stay one step ahead of IT issues before they arise. With so many brands reliant on their service, technical errors could be fatal. Implementing a unified observability solution is one way to gain a comprehensive overview of operations and see how they're running from end to end. Any issues are immediately flagged so IT teams can tackle problems at the source, before they can impact sales.
Ryan Worobel
CIO, LogicMonitor

OPTIMIZING SITE PERFORMANCE

In the post-pandemic global economy, e-commerce has increasingly become an important element of business strategy and a solid catalyst for economic development for many business sectors. A good deal now means ease of shopping, different payment methods, easier ways to checkout, track your orders, and most importantly — site performance. Site performance directly influences your conversion rates and search engine rankings. As per statistics, for every second beyond three seconds, customers must wait for a page to load, leading to an overall loss in repeat customers. A study by Amazon indicated that a page speed slowdown of just one second could cost them $1.6 billion in sales each year. Site performance can be optimized and depends on multiple factors like how well your e-commerce application is overall architected, caching, use of CDN, and foremost, how scalable and robust your infrastructure is.
Seema Nair
Director, Application Development, Synoptek

OPEN DATA PLATFORMS

Alongside other digital experiences, e-commerce has migrated to a headless management approach. This decoupling is crucial to building innovative shopping experiences that can be more swiftly adapted based on adapting business requirements. However, robust e-commerce applications require a number of disparate domain-specific systems behind the scenes to power them — each adding in bottlenecks, latency, and maintenance at their points of integration. In the coming year, we will see more organizations turning to open data platforms so they can seamlessly manage products, orders, inventory, allocation, in-store kiosks, brick-and-mortar point-of-sale, analytics, automation workflows, and more in one unified portal. APIs, automation, and alerting can integrate into any required services, and keystone software and organizations can reduce complexity, software licenses, and gaps in capabilities with flexible platforms that can grow alongside the business.
Ben Haynes
Co-Founder and CEO, Directus

DATA TRANSPARENCY AND PLANNING TECHNOLOGY

The supply chain experienced an accelerated digital transformation during the past few years. In 2023, organizations will be able to better anticipate their inventories and shipments with AI. e-commerce and supply chain managers will focus on operational efficiency for scenario planning, process mining and will utilize digital twins more often. When it comes to application performance within e-commerce platforms, data transparency and planning technologies will be key in managing the ebb and flow of supply chains and consumer interest.
Eric Tan
CIO, Coupa

HEADLESS COMPOSABLE E-COMMERCE PLATFORMS

Data and personalization are revenue drivers for e-commerce companies. The old monolithic approach used for developing websites uses a standard template that lacks the ability to personalize content and add new features to sites. In 2023, we will see companies empowering their teams to use headless, composable commerce platforms to combine personalized content and commerce together to enhance user experience. DXPs will be composed by enterprises with best in class components rather than bought as monolithic solutions.
Chris Bach
Co-Founder and Chief Strategy and Creative Officer, Netlify

CONVERSATIONAL COMMERCE

Conversational Commerce Grows: More e-commerce engagement and transactions will be facilitated through the likes of chatbots, AR/VR, and similar interactive tools. This will not only improve experiences through intelligent guidance for example, but it will also reduce the effort shoppers have to extend when finding and picking correct products.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

ANONYMOUS PERSONALIZATION

Move to Anonymous Personalization: The enablement of privacy regulations such as CCPA and GDPR will move the focus of personalization away from using explicit consumer data to more predicted approaches such as neural- and vector-based approaches. These approaches leverage anonymous data points such as context and behavior to form hyper relevant experiences.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

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E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

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2023 E-Commerce Predictions

Since IT Ops and application performance are an important part of e-commerce, APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how e-commerce will evolve in 2023.

E-COMMERCE LOOKS TO OBSERVABILITY

As e-commerce platforms grow in popularity, it's critical that they stay one step ahead of IT issues before they arise. With so many brands reliant on their service, technical errors could be fatal. Implementing a unified observability solution is one way to gain a comprehensive overview of operations and see how they're running from end to end. Any issues are immediately flagged so IT teams can tackle problems at the source, before they can impact sales.
Ryan Worobel
CIO, LogicMonitor

OPTIMIZING SITE PERFORMANCE

In the post-pandemic global economy, e-commerce has increasingly become an important element of business strategy and a solid catalyst for economic development for many business sectors. A good deal now means ease of shopping, different payment methods, easier ways to checkout, track your orders, and most importantly — site performance. Site performance directly influences your conversion rates and search engine rankings. As per statistics, for every second beyond three seconds, customers must wait for a page to load, leading to an overall loss in repeat customers. A study by Amazon indicated that a page speed slowdown of just one second could cost them $1.6 billion in sales each year. Site performance can be optimized and depends on multiple factors like how well your e-commerce application is overall architected, caching, use of CDN, and foremost, how scalable and robust your infrastructure is.
Seema Nair
Director, Application Development, Synoptek

OPEN DATA PLATFORMS

Alongside other digital experiences, e-commerce has migrated to a headless management approach. This decoupling is crucial to building innovative shopping experiences that can be more swiftly adapted based on adapting business requirements. However, robust e-commerce applications require a number of disparate domain-specific systems behind the scenes to power them — each adding in bottlenecks, latency, and maintenance at their points of integration. In the coming year, we will see more organizations turning to open data platforms so they can seamlessly manage products, orders, inventory, allocation, in-store kiosks, brick-and-mortar point-of-sale, analytics, automation workflows, and more in one unified portal. APIs, automation, and alerting can integrate into any required services, and keystone software and organizations can reduce complexity, software licenses, and gaps in capabilities with flexible platforms that can grow alongside the business.
Ben Haynes
Co-Founder and CEO, Directus

DATA TRANSPARENCY AND PLANNING TECHNOLOGY

The supply chain experienced an accelerated digital transformation during the past few years. In 2023, organizations will be able to better anticipate their inventories and shipments with AI. e-commerce and supply chain managers will focus on operational efficiency for scenario planning, process mining and will utilize digital twins more often. When it comes to application performance within e-commerce platforms, data transparency and planning technologies will be key in managing the ebb and flow of supply chains and consumer interest.
Eric Tan
CIO, Coupa

HEADLESS COMPOSABLE E-COMMERCE PLATFORMS

Data and personalization are revenue drivers for e-commerce companies. The old monolithic approach used for developing websites uses a standard template that lacks the ability to personalize content and add new features to sites. In 2023, we will see companies empowering their teams to use headless, composable commerce platforms to combine personalized content and commerce together to enhance user experience. DXPs will be composed by enterprises with best in class components rather than bought as monolithic solutions.
Chris Bach
Co-Founder and Chief Strategy and Creative Officer, Netlify

CONVERSATIONAL COMMERCE

Conversational Commerce Grows: More e-commerce engagement and transactions will be facilitated through the likes of chatbots, AR/VR, and similar interactive tools. This will not only improve experiences through intelligent guidance for example, but it will also reduce the effort shoppers have to extend when finding and picking correct products.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

ANONYMOUS PERSONALIZATION

Move to Anonymous Personalization: The enablement of privacy regulations such as CCPA and GDPR will move the focus of personalization away from using explicit consumer data to more predicted approaches such as neural- and vector-based approaches. These approaches leverage anonymous data points such as context and behavior to form hyper relevant experiences.
Sanjay Mehta
Head of Industry and Commerce, Lucidworks

Hot Topics

The Latest

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 5 covers the infrastructure and hardware supporting AI ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 4 covers advancements in AI technology ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 3 covers AI's impact on employees and their roles ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 2 covers the challenges presented by AI, as well as solutions to those problems ...

In the final part of APMdigest's 2025 Predictions Series, industry experts offer predictions on how AI will evolve and impact technology and business in 2025 ...

E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

Image
Broadcom

The 2025 Catchpoint SRE Report dives into the forces transforming the SRE landscape, exploring both the challenges and opportunities ahead. Let's break down the key findings and what they mean for SRE professionals and the businesses relying on them ...

Image
Catchpoint

The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

Image
Datastrike

Gartner revealed its top strategic predictions for 2025 and beyond. Gartner's top predictions explore how generative AI (GenAI) is affecting areas where most would assume only humans can have lasting impact ...