Skip to main content

An Interview with BMC VP of Strategy - Part One

Pete Goldin
Editor and Publisher
APMdigest

In Part One of BSMdigest’s exclusive interview, Herb VanHook, Vice President of Strategy in the Office of the CTO at BMC, talks about BSM and cloud management.

BSM: What management challenges are keeping organizations from moving applications to a cloud?

HVH: When considering moving applications to public infrastructure clouds, the top issues are related to security and compliance concerns, as well as a lack of robust Service Level Agreements for public clouds. Those issues are gradually being addressed by cloud service providers, and we are seeing rapid evolution in these areas – from secure cloud connections to wider adoption of virtual private clouds.
When organizations are considering building an internal, or private, cloud for their existing applications and workloads the top challenges are process maturity to support speed and agility, cultural issues with transitioning to a shared resource IT model, and breaking organizational support silos to support an end-to-end cloud lifecycle model.
Despite the challenges, we are seeing strong early adoption of cloud computing. Cloud has given organizations new principles and models for how IT services can be delivered.

BSM: What are the keys to changing the way IT operates from an IT group to a service provider?

HVH: Many IT organizations are striving to become an internal shared services provider to their business. Some of the key things that have to be addressed for this transition are:

IT Service Offerings – Productizing and packaging how IT is delivered (in business terms) is critical. This is often done through service catalog adoption.

Service Level Agreements – These form the contract between IT and the business.

Cost of Service Delivery – Understanding the true cost of IT and how that cost translates into value for the business is important. Some organizations take this to the next level as they implement and manage IT chargeback models.

Responsiveness – Both long-term and short-term business needs must be addressed.

BSM: What does it take for a monitoring solution to be considered a BSM solution?

HVH: Mainly, the monitoring solution must be able to understand the business service model. It must be able to aggregate status from component resources and present them in a filtered, combined way to indicate status of the business services. The monitoring solution must be able to incorporate these service models without complex configuration or service “building” within the tool itself.

BSM: How does BSM impact the planning stages of cloud?

HVH: The whole idea of BSM – making sure that IT is responsive to and supportive of overall business goals – applies to planning for cloud. The two key goals of cloud computing are improved agility (IT agility leading to business agility) and reduced cost of computing. These have been long-time goals of BSM as well. During cloud planning, not only are infrastructure and application workload choices made, but organizations have to understand how cloud can impact service management processes as well as key BSM components, such as CMDBs. In fact, one of our key BSM initiatives at BMC is the Cloud Planning solution we use to help customers discover their current environment, perform capacity projections for their cloud environment and build out the cloud project plan.

BSM: Explain how one platform can be used to manage physical, virtual and cloud.

HVH: With the right architecture and infrastructure interfaces, a management platform can handle all three environments equally well. Once you get past the physical infrastructure layer or the virtual container layer (and cloud is just an extension of these virtual models), the operating systems, the middleware, the databases, the applications are essentially the same.

The key is the platform has to know the unique management needs and differences between the three worlds and address them with appropriate monitoring, provisioning, configuration and capacity management all governed by a common service management approach -- ideally, using the same incident, problem, change and asset practices no matter the target environment. We have customers doing this today with BMC solutions.

BSM: Why is it important for cloud management to combine both performance and capacity management in one tool?

HVH: It is important for performance management tools and capacity management tools to have a common view of the cloud and to leverage the same data, but the end functions they perform are different.

Performance management focuses on overall availability, performance and fault management. This needs to work at the individual workload level (i.e., a single cloud user) as well as at the cloud resource level (i.e., across a set of cloud resource pools). Performance management often deals with what is happening “in the moment.”

Capacity management is used to manage the aggregate workloads and cloud resources across time. Capacity management can be used for workload balancing, workload consolidation, prediction of resource constraint, etc.

BMC delivers complementary solutions here with our ProactiveNet Performance Management offering as well as our Neptuny Caplan capacity management product. Both of these solutions are optimized for cloud environments and understand the unique needs of shared IT resource models.

BSM: What aspects of cloud management should be automated?

HVH: In addition to virtualization, the other efficiency enablers of cloud computing are automation and self-service. In reality, cloud computing cannot be realized without automation. At the base level, organizations want the cloud service provisioning and deprovisioning to be automated. However, we are seeing requirements that go beyond that. The cloud services are becoming more complex, with sophisticated network environments needed, database configuration desired, etc. Users are demanding automation across the board to ensure all these resources are in sync and available in a cloud environment.

Additionally, automated monitoring, automated response to problems such as resource constraint, scaling resources up and down, automated notifications to users and the like are also on the requirements list.

IT organizations adopting cloud are maturing quickly in what they are looking for on the automation front. BMC Cloud Lifecycle Management is BMC’s core solution to build clouds and to provide end-to-end automation for provisioning and configuration of cloud resources. BMC ProactiveNet Performance Management extends the cloud into the performance automation areas customers expect.

Click here to read Part Two of the BSMdigest interview with Herb VanHook, BMC's VP of Strategy

Hot Topic
The Latest
The Latest 10

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

An Interview with BMC VP of Strategy - Part One

Pete Goldin
Editor and Publisher
APMdigest

In Part One of BSMdigest’s exclusive interview, Herb VanHook, Vice President of Strategy in the Office of the CTO at BMC, talks about BSM and cloud management.

BSM: What management challenges are keeping organizations from moving applications to a cloud?

HVH: When considering moving applications to public infrastructure clouds, the top issues are related to security and compliance concerns, as well as a lack of robust Service Level Agreements for public clouds. Those issues are gradually being addressed by cloud service providers, and we are seeing rapid evolution in these areas – from secure cloud connections to wider adoption of virtual private clouds.
When organizations are considering building an internal, or private, cloud for their existing applications and workloads the top challenges are process maturity to support speed and agility, cultural issues with transitioning to a shared resource IT model, and breaking organizational support silos to support an end-to-end cloud lifecycle model.
Despite the challenges, we are seeing strong early adoption of cloud computing. Cloud has given organizations new principles and models for how IT services can be delivered.

BSM: What are the keys to changing the way IT operates from an IT group to a service provider?

HVH: Many IT organizations are striving to become an internal shared services provider to their business. Some of the key things that have to be addressed for this transition are:

IT Service Offerings – Productizing and packaging how IT is delivered (in business terms) is critical. This is often done through service catalog adoption.

Service Level Agreements – These form the contract between IT and the business.

Cost of Service Delivery – Understanding the true cost of IT and how that cost translates into value for the business is important. Some organizations take this to the next level as they implement and manage IT chargeback models.

Responsiveness – Both long-term and short-term business needs must be addressed.

BSM: What does it take for a monitoring solution to be considered a BSM solution?

HVH: Mainly, the monitoring solution must be able to understand the business service model. It must be able to aggregate status from component resources and present them in a filtered, combined way to indicate status of the business services. The monitoring solution must be able to incorporate these service models without complex configuration or service “building” within the tool itself.

BSM: How does BSM impact the planning stages of cloud?

HVH: The whole idea of BSM – making sure that IT is responsive to and supportive of overall business goals – applies to planning for cloud. The two key goals of cloud computing are improved agility (IT agility leading to business agility) and reduced cost of computing. These have been long-time goals of BSM as well. During cloud planning, not only are infrastructure and application workload choices made, but organizations have to understand how cloud can impact service management processes as well as key BSM components, such as CMDBs. In fact, one of our key BSM initiatives at BMC is the Cloud Planning solution we use to help customers discover their current environment, perform capacity projections for their cloud environment and build out the cloud project plan.

BSM: Explain how one platform can be used to manage physical, virtual and cloud.

HVH: With the right architecture and infrastructure interfaces, a management platform can handle all three environments equally well. Once you get past the physical infrastructure layer or the virtual container layer (and cloud is just an extension of these virtual models), the operating systems, the middleware, the databases, the applications are essentially the same.

The key is the platform has to know the unique management needs and differences between the three worlds and address them with appropriate monitoring, provisioning, configuration and capacity management all governed by a common service management approach -- ideally, using the same incident, problem, change and asset practices no matter the target environment. We have customers doing this today with BMC solutions.

BSM: Why is it important for cloud management to combine both performance and capacity management in one tool?

HVH: It is important for performance management tools and capacity management tools to have a common view of the cloud and to leverage the same data, but the end functions they perform are different.

Performance management focuses on overall availability, performance and fault management. This needs to work at the individual workload level (i.e., a single cloud user) as well as at the cloud resource level (i.e., across a set of cloud resource pools). Performance management often deals with what is happening “in the moment.”

Capacity management is used to manage the aggregate workloads and cloud resources across time. Capacity management can be used for workload balancing, workload consolidation, prediction of resource constraint, etc.

BMC delivers complementary solutions here with our ProactiveNet Performance Management offering as well as our Neptuny Caplan capacity management product. Both of these solutions are optimized for cloud environments and understand the unique needs of shared IT resource models.

BSM: What aspects of cloud management should be automated?

HVH: In addition to virtualization, the other efficiency enablers of cloud computing are automation and self-service. In reality, cloud computing cannot be realized without automation. At the base level, organizations want the cloud service provisioning and deprovisioning to be automated. However, we are seeing requirements that go beyond that. The cloud services are becoming more complex, with sophisticated network environments needed, database configuration desired, etc. Users are demanding automation across the board to ensure all these resources are in sync and available in a cloud environment.

Additionally, automated monitoring, automated response to problems such as resource constraint, scaling resources up and down, automated notifications to users and the like are also on the requirements list.

IT organizations adopting cloud are maturing quickly in what they are looking for on the automation front. BMC Cloud Lifecycle Management is BMC’s core solution to build clouds and to provide end-to-end automation for provisioning and configuration of cloud resources. BMC ProactiveNet Performance Management extends the cloud into the performance automation areas customers expect.

Click here to read Part Two of the BSMdigest interview with Herb VanHook, BMC's VP of Strategy

Hot Topic
The Latest
The Latest 10

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...