Skip to main content

APM in the API Economy - Part 1

Julie Craig

The following is an edited excerpt from Application Performance Management (APM) in the Digital Enterprise: Managing Applications for Cloud, Mobile, IT, and eBusinessby Rick Sturm (CEO, Enterprise Management Associates), Carol Pollard and Julie Craig (Research Director for Applications, Enterprise Management Associates). The book is available now from Amazon.

APM in the Digital Enterprise was published in March 2017 by Morgan Kaufmann, an imprint of Elsevier. The content covers the gamut of application management-related topics starting with the evolution of APM, to DevOps and Continuous Delivery, APIs and connected systems, User Experience Management, and Distributed/Componentized Applications (see the full table of contents here).

The book combines the knowledge of all three authors, each of whom has worked in the IT industry for 30 years or more. It is well worth a read for IT professionals involved in any stage of application delivery across the lifecycle, IT executives tasked with overseeing application delivery–related activities, and front-line personnel — developers, DevOps professionals, and operations teams — responsible for any aspect of application delivery. Members of the press and others who need to understand APM will also find the book a valuable resource.

This blog condenses some of the key concepts covered in Chapter 11, entitled Application Programming Interfaces and Connected Systems.

“Today, everything is connected to everything.”
—IT manager at a global bank

We live in a world of massively interconnected applications and supply chains. In recent years, the use of Application Programming Interfaces (APIs) has largely replaced technologies such as Electronic Data Interchange (EDI) and custom-written programs for development of new system integrations. APIs are now the de facto industry standard for integrating data and/or functionality across diverse application ecosystems.

The growth of public and hybrid cloud, mobile devices, containers, microservices, and Internet of Things (IoT) has accelerated the need for application and data integrations. Industry standards such as REST and SOAP have facilitated the process. APIs built over these protocols simplify, and, to some degree, standardize the integration process. They reduce the need for the bespoke integrations of the past — which were required to support exotic protocols and proprietary operational systems. In short, APIs have become the standard currency of exchange connecting applications, devices, and companies.

API Providers vs. API Consumers

There are two sides to the API coin: “providing” and “consuming.” Growing numbers of companies are consuming APIs to access data and functionality exposed by other entities. And a large number of companies are acting as API providers, exposing their own systems to those of customers, partners, and suppliers. Many companies are doing both, and some are monetizing access to data or internal systems as part of revenue generation.

The speed and breadth with which API ecosystems have proliferated is impacting APM in a big way. Applications relying on APIs to provide data or functions necessary to complete a transaction — an internet sale, for example — can be slowed or stalled by many of the same factors that can impact other tiered, distributed transactions. At the same time, however, APIs leverage new protocols, connection methodologies, and architectures that may not be supported by traditional APM products and methodologies.

In short, while APIs are the new standard of B2B and B2C interchange, they also introduce new management challenges that many companies are not equipped to address. Usage growth, for example, can be a major problem that can significantly impact performance. In July 2015, EMA published a report called Back to the Future with the API Economy: Management Strategies for a New Wave of Integrated Applications. While the study covered both API consumer and API provider use cases, an examination of the issues facing API providers was particularly interesting.

The top three challenges identified by respondents from companies providing APIs included:

■ High traffic volumes

■ Security of back-end systems

■ Identity and authentication management

As an example of issues relating to high traffic volumes, API providers most commonly indicated between 500,000 and 1 million transactions per month accessing their APIs. However, more than 50% reported 1 million or more transactions per month with a small fraction – 3%-- reporting 1 billion or more. In addition, 85% indicated that transaction volumes were increasing, most often between 10% and 20% per month. This massive growth can tax the resources of existing delivery systems. To make matters worse, many IT organizations do not, as yet, routinely take API-delivered services into account when doing capacity planning.

Participating in the API Economy doesn't stop with providing or consuming APIs. Security, access, metering, chargeback, and other API-related functions also become increasingly relevant as usage increases. And as the number of API provider and/or API consumer connections grows, as more users and applications connect, and as new API versions are created and deployed, the API Economy begins to look more like a maze to be navigated than a straightforward way to flexibly extend organizational borders.

Read APM in the API Economy - Part 2, covering API Management Tools.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

APM in the API Economy - Part 1

Julie Craig

The following is an edited excerpt from Application Performance Management (APM) in the Digital Enterprise: Managing Applications for Cloud, Mobile, IT, and eBusinessby Rick Sturm (CEO, Enterprise Management Associates), Carol Pollard and Julie Craig (Research Director for Applications, Enterprise Management Associates). The book is available now from Amazon.

APM in the Digital Enterprise was published in March 2017 by Morgan Kaufmann, an imprint of Elsevier. The content covers the gamut of application management-related topics starting with the evolution of APM, to DevOps and Continuous Delivery, APIs and connected systems, User Experience Management, and Distributed/Componentized Applications (see the full table of contents here).

The book combines the knowledge of all three authors, each of whom has worked in the IT industry for 30 years or more. It is well worth a read for IT professionals involved in any stage of application delivery across the lifecycle, IT executives tasked with overseeing application delivery–related activities, and front-line personnel — developers, DevOps professionals, and operations teams — responsible for any aspect of application delivery. Members of the press and others who need to understand APM will also find the book a valuable resource.

This blog condenses some of the key concepts covered in Chapter 11, entitled Application Programming Interfaces and Connected Systems.

“Today, everything is connected to everything.”
—IT manager at a global bank

We live in a world of massively interconnected applications and supply chains. In recent years, the use of Application Programming Interfaces (APIs) has largely replaced technologies such as Electronic Data Interchange (EDI) and custom-written programs for development of new system integrations. APIs are now the de facto industry standard for integrating data and/or functionality across diverse application ecosystems.

The growth of public and hybrid cloud, mobile devices, containers, microservices, and Internet of Things (IoT) has accelerated the need for application and data integrations. Industry standards such as REST and SOAP have facilitated the process. APIs built over these protocols simplify, and, to some degree, standardize the integration process. They reduce the need for the bespoke integrations of the past — which were required to support exotic protocols and proprietary operational systems. In short, APIs have become the standard currency of exchange connecting applications, devices, and companies.

API Providers vs. API Consumers

There are two sides to the API coin: “providing” and “consuming.” Growing numbers of companies are consuming APIs to access data and functionality exposed by other entities. And a large number of companies are acting as API providers, exposing their own systems to those of customers, partners, and suppliers. Many companies are doing both, and some are monetizing access to data or internal systems as part of revenue generation.

The speed and breadth with which API ecosystems have proliferated is impacting APM in a big way. Applications relying on APIs to provide data or functions necessary to complete a transaction — an internet sale, for example — can be slowed or stalled by many of the same factors that can impact other tiered, distributed transactions. At the same time, however, APIs leverage new protocols, connection methodologies, and architectures that may not be supported by traditional APM products and methodologies.

In short, while APIs are the new standard of B2B and B2C interchange, they also introduce new management challenges that many companies are not equipped to address. Usage growth, for example, can be a major problem that can significantly impact performance. In July 2015, EMA published a report called Back to the Future with the API Economy: Management Strategies for a New Wave of Integrated Applications. While the study covered both API consumer and API provider use cases, an examination of the issues facing API providers was particularly interesting.

The top three challenges identified by respondents from companies providing APIs included:

■ High traffic volumes

■ Security of back-end systems

■ Identity and authentication management

As an example of issues relating to high traffic volumes, API providers most commonly indicated between 500,000 and 1 million transactions per month accessing their APIs. However, more than 50% reported 1 million or more transactions per month with a small fraction – 3%-- reporting 1 billion or more. In addition, 85% indicated that transaction volumes were increasing, most often between 10% and 20% per month. This massive growth can tax the resources of existing delivery systems. To make matters worse, many IT organizations do not, as yet, routinely take API-delivered services into account when doing capacity planning.

Participating in the API Economy doesn't stop with providing or consuming APIs. Security, access, metering, chargeback, and other API-related functions also become increasingly relevant as usage increases. And as the number of API provider and/or API consumer connections grows, as more users and applications connect, and as new API versions are created and deployed, the API Economy begins to look more like a maze to be navigated than a straightforward way to flexibly extend organizational borders.

Read APM in the API Economy - Part 2, covering API Management Tools.

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...