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Customer-Facing Incidents Increased by 43% During the Past Year

The average customer-facing incident takes nearly three hours to resolve (175 minutes) while the estimated cost of downtime is $4,537 per minute, meaning each incident can cost nearly $794,000, according to new research from PagerDuty.

As respondents' organizations saw an average of 25 high-priority/priority incidents in the last 12 months, the cumulative costs add up to just under $20 million per year, per organization.


Source: PagerDuty

"PagerDuty's global survey found that incidents have been driven by increased complexity, rapid expansion of digital services and insufficient investment in IT infrastructure maintenance," said Eric Johnson, CIO at PagerDuty. "The costs of these incidents are significant both financially and in lost consumer trust, which is why companies need to invest in automation to mitigate the risk and shorten the time an incident lasts. Investing in automation needs to be at the top of IT leaders' priority lists."

Other key findings of the data include:

■ Over half (59%) of IT leaders say that customer-impacting incidents have increased, growing by an average of 43% in the last 12 months.

■ 78% of IT leaders in travel say customer-impacting incidents have increased.

■ 68% of IT leaders in finance say customer-impacting incidents have increased.

■ Organizations with at least five manual processes in incident response incurred $30.4 million in annual costs of customer-facing outages vs. $16.8 million for those with at least five processes fully automated.

■ 69% of IT leaders say the board and management are failing to invest in protecting customer trust when outages occur.

■ Nearly a quarter (24%) of IT leaders reported outages negatively impacting share prices.

■ More than ⅓ (35%) of IT leaders have seen higher levels of employee burnout.

■ More than 70% of IT leaders report that remediation, mobilizing responders, collaboration between teams and internal communications with stakeholders are yet to be fully automated.

Digital incidents continue to rise in number, last longer and cost more, but organizations are also understanding the critical role automation can play. 86% of IT leaders surveyed say that their organization is making strides towards fully automating the end-to-end incident response process.

"Digital incidents occur, and front-line responders are too often hindered in their ability to resolve incidents quickly due to fragmented IT environments, inadequate processes and inability to identify the right responders," said Jeffrey Hausman, Chief Product Development Officer at PagerDuty. "Automation can be a key enabler in achieving resilience in these increasingly complex environments."

Methodology: The survey — of 500 IT leaders and decision-makers of companies with more than 1,000 employees responsible for IT operations from the US, UK and Australia — was conducted online between May 31, 2024 and June 6, 2024 by Censuswide on behalf of PagerDuty.

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Customer-Facing Incidents Increased by 43% During the Past Year

The average customer-facing incident takes nearly three hours to resolve (175 minutes) while the estimated cost of downtime is $4,537 per minute, meaning each incident can cost nearly $794,000, according to new research from PagerDuty.

As respondents' organizations saw an average of 25 high-priority/priority incidents in the last 12 months, the cumulative costs add up to just under $20 million per year, per organization.


Source: PagerDuty

"PagerDuty's global survey found that incidents have been driven by increased complexity, rapid expansion of digital services and insufficient investment in IT infrastructure maintenance," said Eric Johnson, CIO at PagerDuty. "The costs of these incidents are significant both financially and in lost consumer trust, which is why companies need to invest in automation to mitigate the risk and shorten the time an incident lasts. Investing in automation needs to be at the top of IT leaders' priority lists."

Other key findings of the data include:

■ Over half (59%) of IT leaders say that customer-impacting incidents have increased, growing by an average of 43% in the last 12 months.

■ 78% of IT leaders in travel say customer-impacting incidents have increased.

■ 68% of IT leaders in finance say customer-impacting incidents have increased.

■ Organizations with at least five manual processes in incident response incurred $30.4 million in annual costs of customer-facing outages vs. $16.8 million for those with at least five processes fully automated.

■ 69% of IT leaders say the board and management are failing to invest in protecting customer trust when outages occur.

■ Nearly a quarter (24%) of IT leaders reported outages negatively impacting share prices.

■ More than ⅓ (35%) of IT leaders have seen higher levels of employee burnout.

■ More than 70% of IT leaders report that remediation, mobilizing responders, collaboration between teams and internal communications with stakeholders are yet to be fully automated.

Digital incidents continue to rise in number, last longer and cost more, but organizations are also understanding the critical role automation can play. 86% of IT leaders surveyed say that their organization is making strides towards fully automating the end-to-end incident response process.

"Digital incidents occur, and front-line responders are too often hindered in their ability to resolve incidents quickly due to fragmented IT environments, inadequate processes and inability to identify the right responders," said Jeffrey Hausman, Chief Product Development Officer at PagerDuty. "Automation can be a key enabler in achieving resilience in these increasingly complex environments."

Methodology: The survey — of 500 IT leaders and decision-makers of companies with more than 1,000 employees responsible for IT operations from the US, UK and Australia — was conducted online between May 31, 2024 and June 6, 2024 by Censuswide on behalf of PagerDuty.

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From smart factories and autonomous vehicles to real-time analytics and intelligent building systems, the demand for instant, local data processing is exploding. To meet these needs, organizations are leaning into edge computing. The promise? Faster performance, reduced latency and less strain on centralized infrastructure. But there's a catch: Not every network is ready to support edge deployments ...

Every digital customer interaction, every cloud deployment, and every AI model depends on the same foundation: the ability to see, understand, and act on data in real time ... Recent data from Splunk confirms that 74% of the business leaders believe observability is essential to monitoring critical business processes, and 66% feel it's key to understanding user journeys. Because while the unknown is inevitable, observability makes it manageable. Let's explore why ...

Organizations that perform regular audits and assessments of AI system performance and compliance are over three times more likely to achieve high GenAI value than organizations that do not, according to a survey by Gartner ...

Kubernetes has become the backbone of cloud infrastructure, but it's also one of its biggest cost drivers. Recent research shows that 98% of senior IT leaders say Kubernetes now drives cloud spend, yet 91% still can't optimize it effectively. After years of adoption, most organizations have moved past discovery. They know container sprawl, idle resources and reactive scaling inflate costs. What they don't know is how to fix it ...

Artificial intelligence is no longer a future investment. It's already embedded in how we work — whether through copilots in productivity apps, real-time transcription tools in meetings, or machine learning models fueling analytics and personalization. But while enterprise adoption accelerates, there's one critical area many leaders have yet to examine: Can your network actually support AI at the speed your users expect? ...

The more technology businesses invest in, the more potential attack surfaces they have that can be exploited. Without the right continuity plans in place, the disruptions caused by these attacks can bring operations to a standstill and cause irreparable damage to an organization. It's essential to take the time now to ensure your business has the right tools, processes, and recovery initiatives in place to weather any type of IT disaster that comes up. Here are some effective strategies you can follow to achieve this ...

In today's fast-paced AI landscape, CIOs, IT leaders, and engineers are constantly challenged to manage increasingly complex and interconnected systems. The sheer scale and velocity of data generated by modern infrastructure can be overwhelming, making it difficult to maintain uptime, prevent outages, and create a seamless customer experience. This complexity is magnified by the industry's shift towards agentic AI ...

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