The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
Everyone talks about automating the software development lifecycle (SDLC) but the first question should be: What should you automate? With this question in mind, DEVOPSdigest asked experts from across the IT industry for their opinions on what steps in the SDLC should be automated ...
We all know artificial intelligence (AI) is a hot topic — but beyond the buzzword, have you ever wondered how IT departments are actually adopting AI technologies to improve on their operations? ...
How can IT teams focus on the critical events that can impact their business instead of wading through false positives? The emerging discipline of AIOps is a much-needed panacea for detecting patterns, identifying anomalies, and making sense of alerts across hybrid infrastructure ...
In a recent webinar AIOps and IT Analytics at the Crossroads, I was asked several times about the borderline between AIOps and monitoring tools — most particularly application performance monitoring (APM) capabilities. The general direction of the questions was — how are they different? Do you need AIOps if you have APM already? Why should I invest in both? ...
There's no place like the web and smartphones for the holidays. With the biggest shopping season of the year quickly approaching, retailers are gearing up to experience the most traffic their online platforms (web, mobile, IoT) have ever seen. To avoid missing out on millions this holiday season, below are the top five ways developers can keep their apps and websites up and running without a hitch ...
Usage data is multifaceted, with many diverse benefits. Harvesting usage-driven insights effectively requires both good foundational technology and a nimbleness of mind to unify insights across IT's many silos of domains and disciplines. Because of this, leveraging usage-driven insights can in itself become a catalyst for helping IT as a whole transform toward improved efficiencies and enhanced levels of business alignment ...
The requirements to maintain the complete availability and superior performance of your mission-critical workloads is a dynamic process that has never been more challenging. Here are five ways IT teams can measure and guarantee performance-based SLAs in order to increase the value of the infrastructure to the business, and ensure optimal digital performance levels ...
APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 5, the final installment, offers some recommendations you may not have thought about ...
APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 4 covers the infrastructure, including the cloud and the network ...
APMdigest asked experts from across the IT industry for their opinions on what IT departments should be monitoring to ensure digital performance. Part 3 covers the development side ...