The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
APMdigest and The Field CTO joined forces to launch the AI+ITOPS Podcast. The mission of the podcast is to discuss the struggles faced by ITOps — such as digital transformation and the need to keep IT services "always on" — and explore how AI/ML, AIOps, APM and other ITOps and DevOps technologies can help. Episode 1 features guest Dennis Drogseth, VP at Enterprise Management Associates (EMA) ...
One of the most frustrating experiences for website visitors is a slow, unresponsive website. Worst-case scenario, a web bounce causes prospects to permanently bounce from your company. In an effort to help companies improve web performance, Google launched the Web Vitals initiative in May and announced three new search engine ranking factors ...
Organizations have benefited from the use of modern applications to adapt and maintain agility and reliability during the COVID-19 pandemic, according to new research by VMware. The global study also reveals improved perceptions of alignment across app developers, IT and business decision makers as they collaborate to help their organizations operate amid the pandemic ...
According to The State of ITSM in the COVID-19 Pandemic, a survey by ManageEngine, 72% of IT professionals affirm ITSM's continued effectiveness even in remote work scenarios. However, only one in two organizations have a bring your own device (BYOD) policy to support continued productivity in new remote work environments ...
Many remote employees must access a corporate private network from home to continue business as usual. Organizations are turning to virtual private networks (VPN) as never before to keep remote workers connected to critical information and tools. To protect sensitive data and network bandwidth, however, companies must secure and control that network access such as by incorporating digital certificates into their cybersecurity strategy. Follow these five VPN best practices for secure remote worker access ...
The role of the IT department was once manageable — straightforward tasks such as computer desktop support, installing and configuring hardware and software, and monitoring and maintaining systems and servers were commonplace. But as a result of digital transformation and the adoption of new and emerging technologies, IT teams are now responsible for driving business strategy and cost savings. With all of the new responsibilities, it's not surprising that we've seen new disciplines emerge, such as NetOps, DevOps, SecOps and DevSecOps ...
How does one acquire skills at the level appropriate to ones' self? Not by reading tomes at various levels; I have tried that and often understand every paragraph I read but still fail to grasp the subject. Sound familiar? It dawned on me that it was better to read a few small articles on the subject, maybe more than once, and eventually you should hit that "Eureka" moment when the topic slips into place. What follows is what I learned about learning; over many decades in IT ...
One byproduct of COVID-19-imposed stay-at-home mandates is an unprecedented reliance on digital services for everything from grocery shopping and food delivery to video conferencing and workflow automation. And it's impacting both consumers of those digital services and the IT operations professionals responsible for delivering them ...
OpenTelemetry is a project within the Cloud Native Computing Foundation (CNCF) that has gathered contributors and supporters far and wide, becoming one of the most active projects found in open source today. In fact, the collaboration that OpenTelemetry has developed is pretty amazing ...