The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
APM is becoming more complex as the days go by. Server virtualization and cloud-based systems with containers and orchestration layers are part of this growing complexity, especially as the number of data sources increases and continues to change dynamically. To keep up with this changing environment, you will need to automate as many of your systems as possible. Open APIs can be an effective way to combat this scenario ...
Two years ago, Amazon, Comcast, Twitter and Netflix were effectively taken off the Internet for multiple hours by a DDoS attack because they all relied on a single DNS provider. Can it happen again? ...
We're seeing artificial intelligence for IT operations or "AIOps" take center stage in the IT industry. If AIOps hasn't been on your horizon yet, look closely and expect it soon. So what can we expect from automation and AIOps as it becomes more commonplace? ...
Use of artificial intelligence (AI) in digital commerce is generally considered a success, according to a survey by Gartner, Inc. About 70 percent of digital commerce organizations surveyed report that their AI projects are very or extremely successful ...
Most organizations are adopting or considering adopting machine learning due to its benefits, rather than with the intention to cut people’s jobs, according to the Voice of the Enterprise (VoTE): AI & Machine Learning – Adoption, Drivers and Stakeholders 2018 survey conducted by 451 Research ...
AI (Artificial Intelligence) and ML (Machine Learning) are the number one strategic enterprise IT investment priority in 2018 (named by 33% of enterprises), taking the top spot from container management (28%), and clearly leaving behind DevOps pipeline automation (13%), according to new EMA research ...
Although Windows and Linux were historically viewed as competitors, modern IT advancements have ensured much needed network availability between these ecosystems for redundancy, fault tolerance, and competitive advantage. Software that offers intelligent availability enables the dynamic transfer of data and its processing to the best execution environment for any given purpose. That may be on-premises, in the cloud, in containers, in Windows, or in Linux ...
TEKsystems released the results of its 2018 Forecast Reality Check, measuring the current impact of market conditions on IT initiatives, hiring, salaries and skill needs. Here are some key results ...
Retailers that have readily adopted digital technologies have experienced a 6% CAGR revenue growth over a 3-year period, while other retailers that have explored digital without a full commitment to broad implementation experienced flat growth over the same period ...
As businesses look to capitalize on the benefits offered by the cloud, we've seen the rise of the DevOps practice which, in common with the cloud, offers businesses the advantages of greater agility, speed, quality and efficiency. However, achieving this agility requires end-to-end visibility based on continuous monitoring of the developed applications as part of the software development life cycle ...