The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
Microservices have become the go-to architectural standard in modern distributed systems. While there are plenty of tools and techniques to architect, manage, and automate the deployment of such distributed systems, issues during troubleshooting still happen at the individual service level, thereby prolonging the time taken to resolve an outage ...
A recent APMdigest blog by Jean Tunis provided an excellent background on Application Performance Monitoring (APM) and what it does. A further topic that I wanted to touch on though is the need for good quality data. If you are to get the most out of your APM solution possible, you will need to feed it with the best quality data ...
Humans and manual processes can no longer keep pace with network innovation, evolution, complexity, and change. That's why we're hearing more about self-driving networks, self-healing networks, intent-based networking, and other concepts. These approaches collectively belong to a growing focus area called AIOps, which aims to apply automation, AI and ML to support modern network operations ...
IT outages happen to companies across the globe, regardless of location, annual revenue or size. Even the most mammoth companies are at risk of downtime. Increasingly over the past few years, high-profile IT outages — defined as when the services or systems a business provides suddenly become unavailable — have ended up splashed across national news headlines ...
APM tools are ideal for an application owner or a line of business owner to track the performance of their key applications. But these tools have broader applicability to different stakeholders in an organization. In this blog, we will review the teams and functional departments that can make use of an APM tool and how they could put it to work ...
Enterprises depending exclusively on legacy monitoring tools are falling behind in business agility and operational efficiency, according to a new study, Prevalence of Legacy Tools Paralyzes Enterprises' Ability to Innovate conducted by Forrester Consulting ...
Hyperconverged infrastructure is sometimes referred to as a "data center in a box" because, after the initial cabling and minimal networking configuration, it has all of the features and functionality of the traditional 3-2-1 virtualization architecture (except that single point of failure) ...
Hyperconvergence is a term that is gaining rapid interest across the manufacturing industry due to the undeniable benefits it has delivered to IT professionals seeking to modernize their data center, or as is a popular buzzword today ― "transform." Today, in particular, the manufacturing industry is looking to hyperconvergence for the potential benefits it can provide to its emerging and growing use of IoT and its growing need for edge computing systems ...
More than 92 percent of US respondents agree that Artificial Intelligence (AI) and Machine Learning (ML) will become important for how they run their digital systems ...
Progress has been made with digital transformation projects, however technology leaders are finding that running their digitally transformed organizations is challenging and they are under increased pressure to prove business value, according to a survey from New Relic ...