The following are tips for PR and Communications Managers and Agencies in APM, BSM, EUEM, ITOA, NPM and related markets.
Please put Pete Goldin's email address on your PR mailing lists and keep APMdigest informed about your company or your client's business. Our Industry News section may feature some of your press releases.
Also, if you are interested in contributing a blog to APMdigest, contact Pete Goldin.
Posting Your Company News on APMdigest
Here are a couple more tips related to posting your PR on APMdigest:
■ APMdigest does not do "briefings" on new products or other news, but we will cover your new product or other announcement in our Industry News section if it applies to APM or one of the other markets we cover, and meets our guidelines for the type of announcements we cover. No need to set up a briefing, just send the press release.
■ Send any PR, news or blog submission ideas to Pete Goldin. We read every email. If APMdigest is interested in posting your content, we will definitely get back to you. If you do not hear back from us, we are not ignoring you - it simply means that particular content is not the right fit for APMdigest. Unfortunately we get so many requests to post content, we do not always have the ability to respond with a "no thanks".
■ If a press release is about a study or survey relevant to APM or the related markets covered by APMdigest, this content would not be posted in our Industry News section. It would be posted as a blog in our Vendor Forum under a byline from your company or client. Click here to read guidelines for setting up a blogging account and contributing to our Vendor Forum blog. APMdigest is very interested in this type of content.
■ If a press release or other announcement is from a sponsor of APMdigest, we include links to the company home page at the end of the post, as well as other links that relate to the news. We also include a clickable copy of the sponsor's ad and logo embedded within the post.
■ If a press release or other announcement is from a company that is not a sponsor of APMdigest, no links are included with the post.
■ APMdigest prefers not to receive embargoed press releases. Please send the press release on the morning of the announcement. This is the best way to ensure your news is posted, assuming it meets APMdigest guidelines. If you send a press release prior to the day of release, there is less of a chance the news will be posted in a timely manner.
■ APMdigest does not post press release text verbatim in our Industry News section. Most press releases are edited prior to posting, to meet APMdigest guidelines. For example, the following are usually removed from the post: claims to be the leader in the market or first to market or unique in the market; overly promotional or hyperbolic text; quotes from executives stating they are excited or delighted about the announcement; boilerplate company profiles or product descriptions; references to previous news announcements; most quotes from and references to customers; product pricing; any hyperlinks.
Types of Technologies Covered by APMdigest
APMdigest posts news relating to APM, BSM and all related technologies, including:
■ Application Performance Management (APM)
■ Business Service Management (BSM)
■ End-User Experience Management (EUEM)
■ IT Operations Analytics (ITOA)
■ APM-Generated Big Data
■ Cloud - as it relates to application performance
■ Virtualization - as it relates to application performance
■ Network Performance Management (NPM)
■ Application-Aware Networks and Application-Aware Network Performance Monitoring (AA-NPM)
■ Website Performance Management
■ Mobile Application Performance Management
■ IT Service Management (ITSM)
■ IT Infrastructure Monitoring
■ IT Operations Management (ITOM)
■ Transaction Management (BTM)
■ IT Operations
■ Log Analysis - as it relates to application or IT performance
DevOps, App Development and Application Performance Testing are now covered by APMdigest's partner site DEVOPSdigest.
Types of PR Covered by APMdigest
To be covered in APMdigest Industry News, the announcement must qualify as "news", meaning it must be something new that has not been announced or covered before.
APMdigest posts press releases and other announcements about:
■ New products
■ New product versions or releases
■ New free tools
■ New features
■ Product, tool or feature availability
■ New services
■ New partnerships
■ Special programs, such as partner programs
■ New CEO, President or executive
Typically APMdigest does not cover news on company growth, quarterly or annual financial results, new business wins, awards, webinars, white papers. We make some exceptions to these rules for APMdigest sponsors.
For the past 10 years, the majority of CIOs have had a transformational focus (currently 42%), however, this year, there is strong momentum in CIOs taking on more strategic responsibilities (40%), according to the 2020 State of the CIO research from IDG's CIO ...
The tech world may be falling in love with artificial intelligence and automation, but when it comes to managing critical assets, old school tools like spreadsheets are still in common use. A new survey by Ivanti illustrates how these legacy tools are forcing IT to waste valuable time analyzing assets due to incomplete data ...
Over 70% of C-Suite decision makers believe business innovation and staff retention are driven by improved visibility into network and application performance, according to Rethink Possible: Visibility and Network Performance – The Pillars of Business Success, a survey
conducted by Riverbed ...
Modern enterprises rely upon their IT departments to deliver a seamless digital customer experience. Performance and availability are the foundational stepping stones to delivering that customer experience. Along those lines, this month we released a new research study titled the IT Downtime Detection and Mitigation Report that contains recommendations on how to best prevent, detect or mitigate brownouts and outages, given the context of today’s IT transformation trends ...
While Application Performance Management (APM) has become mainstream, with a majority of tech pros using APM tools regularly, there's work to be done to move beyond troubleshooting ...
Over the last few decades, IT departments have decreased budgets in part because of recession. As a result, they have are being asked to do more with less. The increase in work has amplified the need for automation ...
Many variables must align for optimum APM, and security is certainly among them. I offer the following APM predictions for 2020, which revolve around the reality that we will definitely begin to see much deeper integration of WAN technology on the security front. Look for this integration to take shape in the following ways ...
When it comes to growing a successful company, research shows it isn't about getting the most out of employees, but delivering an experience that empowers them to be and do their best. And according to Priming a New Era of Digital Wellness, a new study conducted by Quartz Insights in partnership with Citrix Systems, technology is the secret to doing so ...
Only 11% of website decision-makers feel that they have complete insight into the scripts that they use on their websites. However, industry estimates state that about 70% of the code on a website comes from a third-party library or service. Research highlights a clear need to raise awareness of the potential threats associated with the vulnerabilities inherent in third-party code ...