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Execs Expect Major Incident in 2025 as Large as July Global IT Outage

Service disruptions remain a critical concern for IT and business executives, with 88% of respondents saying they believe another major incident will occur in the next 12 months, according to a study from PagerDuty.

The study's findings illustrate how critical it is for companies to implement efficient processes and strategies for preventing major incidents and mitigating damages, while maintaining customer trust.

In today's digitally connected world, IT outages can be caused by everything from cyberattacks to human error.

  • 86% of executives surveyed now realize that they have been prioritizing security at the expense of readiness for service disruptions, causing changes within the company. The reality is that a focus on preventing service disruptions, which can often be security-related, is imperative for organizations today. Preparedness in terms of people, process and culture is key to ensuring disruptions are minimized to limit revenue and reputational harm.
  • 83% of business and IT executives admitted that the July global IT outage caught them off guard, exposing gaps in their preparedness for service disruptions. 89% of executives in the UK, 84% in the US, 80% in Japan and 77% in Australia admit to being surprised by the disruptions.
  • Nearly half of IT executives (47%) believe that insufficient incident management planning will exacerbate the impact of major IT outages on their organizations, a concern shared by 41% of business executives, if approaches to service disruption are not prioritized.

"The PagerDuty study shows that executives around the globe are shifting their leadership priorities with major incidents in mind, with 100% of those surveyed reporting a heightened focus on preparing for future service disruptions at their companies," said Eric Johnson, chief information officer at PagerDuty. "CEOs and their boards are now focused on this issue, and with the accelerated pace of AI and other advanced technologies being deployed, companies cannot afford to delay critical technology infrastructure updates."

Additionally, 55% of executives surveyed have observed a mindset shift towards continually evaluating and improving preparedness instead of a one-time move into investments in new systems or protocols that are now complete (45%).

Other key findings from the survey data include: 

  • A strong majority of executives surveyed in the UK (91%), US (89%), Australia (88%) and Japan (78%) believe that it's not a matter of "if" but "when" these service disruptions happen.
  • While some organizations were prepared for the digital disruption, others were not. Of those that were not fully prepared, 37% of executives said the July global IT outage resulted in lost revenue or an inability to process sales transactions and delayed response times by 39% to customer or internal requests.
  • Organizations that experienced multiple service outages due to the July global IT disruption suffered communication breakdowns between departments (38%), delays in workflow and projects put on hold (35%). Overall, 39% of executives saw an impact on decision-making.
  • Nearly half in the US (48%), Australia (48%), and the UK (47%), along with a majority in Japan (53%) believe that limited access to real-time data tools will further hinder their organizations during an outage, if approaches to service disruption are not prioritized.
  • For many who experienced disruptions during service incidents, the July global IT outage meant a return to the old ways of doing things, as 44% saw increased reliance on manual processes or workarounds following the incident, showing just how much organizations rely on digital tools.

Methodology: PagerDuty surveyed 1,000 IT and business executives who were director level and above, from the US, UK, Australia and Japan. The survey was conducted by Wakefield Research on behalf of PagerDuty.

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APMdigest's Predictions Series concludes with 2026 AI Predictions — industry experts offer predictions on how AI and related technologies will evolve and impact business in 2026. Part 5, the final installment, covers AI's impacts on IT teams ...

Execs Expect Major Incident in 2025 as Large as July Global IT Outage

Service disruptions remain a critical concern for IT and business executives, with 88% of respondents saying they believe another major incident will occur in the next 12 months, according to a study from PagerDuty.

The study's findings illustrate how critical it is for companies to implement efficient processes and strategies for preventing major incidents and mitigating damages, while maintaining customer trust.

In today's digitally connected world, IT outages can be caused by everything from cyberattacks to human error.

  • 86% of executives surveyed now realize that they have been prioritizing security at the expense of readiness for service disruptions, causing changes within the company. The reality is that a focus on preventing service disruptions, which can often be security-related, is imperative for organizations today. Preparedness in terms of people, process and culture is key to ensuring disruptions are minimized to limit revenue and reputational harm.
  • 83% of business and IT executives admitted that the July global IT outage caught them off guard, exposing gaps in their preparedness for service disruptions. 89% of executives in the UK, 84% in the US, 80% in Japan and 77% in Australia admit to being surprised by the disruptions.
  • Nearly half of IT executives (47%) believe that insufficient incident management planning will exacerbate the impact of major IT outages on their organizations, a concern shared by 41% of business executives, if approaches to service disruption are not prioritized.

"The PagerDuty study shows that executives around the globe are shifting their leadership priorities with major incidents in mind, with 100% of those surveyed reporting a heightened focus on preparing for future service disruptions at their companies," said Eric Johnson, chief information officer at PagerDuty. "CEOs and their boards are now focused on this issue, and with the accelerated pace of AI and other advanced technologies being deployed, companies cannot afford to delay critical technology infrastructure updates."

Additionally, 55% of executives surveyed have observed a mindset shift towards continually evaluating and improving preparedness instead of a one-time move into investments in new systems or protocols that are now complete (45%).

Other key findings from the survey data include: 

  • A strong majority of executives surveyed in the UK (91%), US (89%), Australia (88%) and Japan (78%) believe that it's not a matter of "if" but "when" these service disruptions happen.
  • While some organizations were prepared for the digital disruption, others were not. Of those that were not fully prepared, 37% of executives said the July global IT outage resulted in lost revenue or an inability to process sales transactions and delayed response times by 39% to customer or internal requests.
  • Organizations that experienced multiple service outages due to the July global IT disruption suffered communication breakdowns between departments (38%), delays in workflow and projects put on hold (35%). Overall, 39% of executives saw an impact on decision-making.
  • Nearly half in the US (48%), Australia (48%), and the UK (47%), along with a majority in Japan (53%) believe that limited access to real-time data tools will further hinder their organizations during an outage, if approaches to service disruption are not prioritized.
  • For many who experienced disruptions during service incidents, the July global IT outage meant a return to the old ways of doing things, as 44% saw increased reliance on manual processes or workarounds following the incident, showing just how much organizations rely on digital tools.

Methodology: PagerDuty surveyed 1,000 IT and business executives who were director level and above, from the US, UK, Australia and Japan. The survey was conducted by Wakefield Research on behalf of PagerDuty.

Hot Topics

The Latest

Most organizations approach OpenTelemetry as a collection of individual tools they need to assemble from scratch. This view misses the bigger picture. OpenTelemetry is a complete telemetry framework with composable components that address specific problems at different stages of organizational maturity. You start with what you need today and adopt additional pieces as your observability practices evolve ...

One of the earliest lessons I learned from architecting throughput-heavy services is that simplicity wins repeatedly: fewer moving parts, loosely coupled execution (fewer synchronous calls), and precise timing metering. You want data and decisions to travel the shortest possible path. The goal is to build a system where every strategy and each line of code (contention is the key metric) complements the decision trees ...

As discussions around AI "autonomous coworkers" accelerate, many industry projections assume that agents will soon operate alongside human staff in making decisions, taking actions, and managing tasks with minimal oversight. But a growing number of critics (including some of the developers building these systems) argue that the industry still has a long way to go to be able to treat AI agents like fully trusted teammates ...

Enterprise AI has entered a transformational phase where, according to Digitate's recently released survey, Agentic AI and the Future of Enterprise IT, companies are moving beyond traditional automation toward Agentic AI systems designed to reason, adapt, and collaborate alongside human teams ...

The numbers back this urgency up. A recent Zapier survey shows that 92% of enterprises now treat AI as a top priority. Leaders want it, and teams are clamoring for it. But if you look closer at the operations of these companies, you see a different picture. The rollout is slow. The results are often delayed. There's a disconnect between what leaders want and what their technical infrastructure can handle ...

Kyndryl's 2025 Readiness Report revealed that 61% of global business and technology leaders report increasing pressure from boards and regulators to prove AI's ROI. As the technology evolves and expectations continue to rise, leaders are compelled to generate and prove impact before scaling further. This will lead to a decisive turning point in 2026 ...

Cloudflare's disruption illustrates how quickly a single provider's issue cascades into widespread exposure. Many organizations don't fully realize how tightly their systems are coupled to thirdparty services, or how quickly availability and security concerns align when those services falter ... You can't avoid these dependencies, but you can understand them ...

If you work with AI, you know this story. A model performs during testing, looks great in early reviews, works perfectly in production and then slowly loses relevance after operating for a while. Everything on the surface looks perfect — pipelines are running, predictions or recommendations are error-free, data quality checks show green; yet outcomes don't meet the ground reality. This pattern often repeats across enterprise AI programs. Take for example, a mid-sized retail banking and wealth-management firm with heavy investments in AI-powered risk analytics, fraud detection and personalized credit-decisioning systems. The model worked well for a while, but transactions increased, so did false positives by 18% ...

Basic uptime is no longer the gold standard. By 2026, network monitoring must do more than report status, it must explain performance in a hybrid-first world. Networks are no longer just static support systems; they are agile, distributed architectures that sit at the very heart of the customer experience and the business outcomes ... The following five trends represent the new standard for network health, providing a blueprint for teams to move from reactive troubleshooting to a proactive, integrated future ...

APMdigest's Predictions Series concludes with 2026 AI Predictions — industry experts offer predictions on how AI and related technologies will evolve and impact business in 2026. Part 5, the final installment, covers AI's impacts on IT teams ...