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Handling March Madness: 8 Things IT Teams Need to Do

Sai Sundhar

Are you sponsoring the NCAA basketball tournament in March? Well, maybe not directly. But you might be doing just that if your employees stream it on the company's network through their desktops and, lately, their mobile devices as well. The result? Traffic spikes and strangled bandwidth.

Traffic spikes in IT networks are a common sight during March Madness. Users have hundreds of live streaming options and apps dedicated to the tournament. The added network traffic, of course, can lead to insufficient bandwidth and network delays for your business-critical applications and create an IT nightmare.

Here are eight things that IT teams can do to ensure that the network is well guarded and productivity remains untouched during March Madness:

1. Monitor bandwidth usage continuously

Real-time views of bandwidth usage can pinpoint the instant at which a spike occurs. This information can help identify the bandwidth spent in streaming games and verify the impact on applications.

2. Set alarms based on thresholds

Configuring a usage threshold on certain ports can help control bandwidth usage on those ports. When bandwidth usage on a specific port exceeds the configured threshold, setting up an alert can help in controlling usage at that port. This will ensure that applications on that port will remain unaffected and bandwidth is available for business-critical applications.

3. Monitor device-wise traffic

Viewing network devices at one glance based on device traffic can help identify traffic-guzzling devices. This will help the IT team troubleshoot and ensure continuous network uptime.

4. Segment the network into departments and monitor traffic

Viewing department-wise bandwidth usage across the organization helps identify departments that stream NCAA-based sites and contribute to bandwidth strangling. You can then limit bandwidth usage depending on the amount of resources needed to run productive applications and control bandwidth wastage.

5. Set the right QoS policies

Implementing the right QoS policies can help in prioritizing business-centric applications, such as CRM and corporate email, over bandwidth-consuming yet unproductive applications, such as Skype, YouTube, etc. This will ensure enough bandwidth for business-critical applications.

6. Monitor dropped traffic

Depending on the QoS policy of your organization, some traffic might get dropped. It's important to monitor this traffic because it could be business-critical traffic. Therefore, IT teams must have some visibility into traffic based on QoS drops.

7. Monitor top applications

Viewing the applications running on your network is important to ensure that your network is being productively used. Real-time visibility into these applications at a given point in time and traffic statistics based on application-wise usage improve control.

8. Measure SLA levels

The impact of insufficient bandwidth means various things: VoIP calls get jittery or video calls have a low quality score. Therefore, measuring service levels for voice, data and video is important in verifying whether business-critical tools remain unaffected.

These are some preemptive measures that IT teams can adopt to minimize the impact of March Madness on networks and organizational productivity.

Sai Sundhar is marketing analyst on the NetFlow Analyzer team at ManageEngine.

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Handling March Madness: 8 Things IT Teams Need to Do

Sai Sundhar

Are you sponsoring the NCAA basketball tournament in March? Well, maybe not directly. But you might be doing just that if your employees stream it on the company's network through their desktops and, lately, their mobile devices as well. The result? Traffic spikes and strangled bandwidth.

Traffic spikes in IT networks are a common sight during March Madness. Users have hundreds of live streaming options and apps dedicated to the tournament. The added network traffic, of course, can lead to insufficient bandwidth and network delays for your business-critical applications and create an IT nightmare.

Here are eight things that IT teams can do to ensure that the network is well guarded and productivity remains untouched during March Madness:

1. Monitor bandwidth usage continuously

Real-time views of bandwidth usage can pinpoint the instant at which a spike occurs. This information can help identify the bandwidth spent in streaming games and verify the impact on applications.

2. Set alarms based on thresholds

Configuring a usage threshold on certain ports can help control bandwidth usage on those ports. When bandwidth usage on a specific port exceeds the configured threshold, setting up an alert can help in controlling usage at that port. This will ensure that applications on that port will remain unaffected and bandwidth is available for business-critical applications.

3. Monitor device-wise traffic

Viewing network devices at one glance based on device traffic can help identify traffic-guzzling devices. This will help the IT team troubleshoot and ensure continuous network uptime.

4. Segment the network into departments and monitor traffic

Viewing department-wise bandwidth usage across the organization helps identify departments that stream NCAA-based sites and contribute to bandwidth strangling. You can then limit bandwidth usage depending on the amount of resources needed to run productive applications and control bandwidth wastage.

5. Set the right QoS policies

Implementing the right QoS policies can help in prioritizing business-centric applications, such as CRM and corporate email, over bandwidth-consuming yet unproductive applications, such as Skype, YouTube, etc. This will ensure enough bandwidth for business-critical applications.

6. Monitor dropped traffic

Depending on the QoS policy of your organization, some traffic might get dropped. It's important to monitor this traffic because it could be business-critical traffic. Therefore, IT teams must have some visibility into traffic based on QoS drops.

7. Monitor top applications

Viewing the applications running on your network is important to ensure that your network is being productively used. Real-time visibility into these applications at a given point in time and traffic statistics based on application-wise usage improve control.

8. Measure SLA levels

The impact of insufficient bandwidth means various things: VoIP calls get jittery or video calls have a low quality score. Therefore, measuring service levels for voice, data and video is important in verifying whether business-critical tools remain unaffected.

These are some preemptive measures that IT teams can adopt to minimize the impact of March Madness on networks and organizational productivity.

Sai Sundhar is marketing analyst on the NetFlow Analyzer team at ManageEngine.

Hot Topics

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...