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John Rakowski Joins AppDynamics in Strategic Product Marketing Role

John Rakowski — formerly of Forrester — has joined AppDynamics in a key role as a product marketing strategist helping to define and strengthen the company’s growing portfolio of IT operations management (ITOM) solutions.

Rakowski brings over 10 years of experience in application and systems management strategy to AppDynamics, most recently as an analyst at Forrester Research, where he provided strategic guidance to vendor and end-user clients in web and mobile application performance management (APM), IT operational analytics (ITOA), modern service delivery (DevOps), and emerging innovations in digital business analytics.

Rakowski brings to AppDynamics a deep understanding of the challenges today’s modern software-defined digital businesses face, and how APM and associated ITOA technologies can be used to optimize business outcomes.

Prior to Forrester Research, Rakowski served as a senior customer solutions architect for Fujitsu UK, designing and leading systems and application management strategies for a wide variety of UK government organizations. Before this, Rakowski was a head of service management for Dilgenter Ltd, a specialist professional and managed services provider, where he helped build strategic alliances with Microsoft and led enterprise deployments of systems and software management solutions in the financial services sector, most notably for Deutsche Bank, Halifax Bank Of Scotland (HBOS), Citigroup and KPMG. Prior to Dilgenter Ltd, he was a senior technologist at Capgemini S.A.

John Rakowski was also a blogger on APMdigest, while working at Forrester.

“Today every enterprise is a digital business and software strategy is key to success. Mobile and web apps are vital digital channels, critical to providing exceptional customer experience. This means that the adoption of APM and application analytics solutions is a business necessity,” Rakowski says. “AppDynamics is a recognized market leader and our integrated APM and analytics solutions are proven to optimize customer experience, ensure engagement, and strengthen brand loyalty. I am excited to join the exceptional team at AppDynamics and look forward to helping ensure our solutions continue to be the first choice for the digital enterprise.”

“I’m very happy to have John Rakowski join the AppDynamics team at this exciting time in our growth trajectory, as he possesses tremendous domain expertise in all the key areas in which we play,” said Jyoti Bansal, founder and CEO at AppDynamics. “John’s knowledge, perspective and expertise will be tremendously valuable as we continue to define and strengthen our value proposition for customers and expand further into the market for IT operations management software.”

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John Rakowski Joins AppDynamics in Strategic Product Marketing Role

John Rakowski — formerly of Forrester — has joined AppDynamics in a key role as a product marketing strategist helping to define and strengthen the company’s growing portfolio of IT operations management (ITOM) solutions.

Rakowski brings over 10 years of experience in application and systems management strategy to AppDynamics, most recently as an analyst at Forrester Research, where he provided strategic guidance to vendor and end-user clients in web and mobile application performance management (APM), IT operational analytics (ITOA), modern service delivery (DevOps), and emerging innovations in digital business analytics.

Rakowski brings to AppDynamics a deep understanding of the challenges today’s modern software-defined digital businesses face, and how APM and associated ITOA technologies can be used to optimize business outcomes.

Prior to Forrester Research, Rakowski served as a senior customer solutions architect for Fujitsu UK, designing and leading systems and application management strategies for a wide variety of UK government organizations. Before this, Rakowski was a head of service management for Dilgenter Ltd, a specialist professional and managed services provider, where he helped build strategic alliances with Microsoft and led enterprise deployments of systems and software management solutions in the financial services sector, most notably for Deutsche Bank, Halifax Bank Of Scotland (HBOS), Citigroup and KPMG. Prior to Dilgenter Ltd, he was a senior technologist at Capgemini S.A.

John Rakowski was also a blogger on APMdigest, while working at Forrester.

“Today every enterprise is a digital business and software strategy is key to success. Mobile and web apps are vital digital channels, critical to providing exceptional customer experience. This means that the adoption of APM and application analytics solutions is a business necessity,” Rakowski says. “AppDynamics is a recognized market leader and our integrated APM and analytics solutions are proven to optimize customer experience, ensure engagement, and strengthen brand loyalty. I am excited to join the exceptional team at AppDynamics and look forward to helping ensure our solutions continue to be the first choice for the digital enterprise.”

“I’m very happy to have John Rakowski join the AppDynamics team at this exciting time in our growth trajectory, as he possesses tremendous domain expertise in all the key areas in which we play,” said Jyoti Bansal, founder and CEO at AppDynamics. “John’s knowledge, perspective and expertise will be tremendously valuable as we continue to define and strengthen our value proposition for customers and expand further into the market for IT operations management software.”

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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