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Online Retailers Should Prepare for "Mother's Me Week"

SOASTA Warns 40% of Moms Have Been Disappointed On Mother's Day
Ann Ruckstuhl

The “Mother's Me Week” Study discovered that 40 percent of US moms have been disappointed on Mother’s Day, and half of American moms would buy themselves a gift if they were disappointed on Mother’s Day, with nearly 1 in 5 doing so on Mother’s Day (16%), 14 percent the Monday after, and 14 percent the week after.

SOASTA commissioned the online research, conducted by Harris Poll, to alert retailers about the need for continuous testing and performance analytics for their online stores to ensure a quality user experience – whether it’s for key shopping events like Mother’s Day or new emerging shopping trends like Mother’s Me Week.

Over 1 in 10 American moms (12 percent) said problems with gifts caused them to be disappointed with Mother’s Day, including:

· I had to buy my own gift - 5 percent

· I could tell the gift was bought at the last minute – 5 percent

· Gift wasn’t thoughtful – 5 percent

· Gift was something I needed instead of something I wanted - 3 percent

Moms listed other reasons they were disappointed for Mother’s Day, including: “I wasn’t recognized at all” (12 percent); I had to do housework (10 percent); Spouse/partner only cared about their own mom not me (9 percent); kids didn’t acknowledge it properly (9 percent); the attention felt forced/obligatory (8 percent); Mother’s Day didn’t last the whole day – just a few minutes (7 percent); and family fights (5 percent).

Nearly one in two moms (45 percent) said they would buy something online immediately to improve their mood if they were disappointed on Mother’s Day, including: shoes (13 percent); tickets to a movie/theater/concert (13 percent); massage appointment (12 percent); jewelry (12 percent); purse (10 percent); going out clothes (10 percent); and makeup (10 percent). The choices with the least interest were “better husband” (4 percent) and “better children” (2 percent).

“We’re hoping both families and stores take our Mother’s Day warning to heart,” said Tom Lounibos, CEO, SOASTA. “Everyone should make Mother’s Day special. If families don’t do their part, then stores need to ensure that disappointed moms can count on a quality retail therapy experience that only comes with continuous testing and performance analytics.”

Survey Methodology: This survey was conducted online within the United States by Harris Poll on behalf of SOASTA from April 27 - 29, 2015 among 680 American moms ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Ann Ruckstuhl is CMO of SOASTA.

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Online Retailers Should Prepare for "Mother's Me Week"

SOASTA Warns 40% of Moms Have Been Disappointed On Mother's Day
Ann Ruckstuhl

The “Mother's Me Week” Study discovered that 40 percent of US moms have been disappointed on Mother’s Day, and half of American moms would buy themselves a gift if they were disappointed on Mother’s Day, with nearly 1 in 5 doing so on Mother’s Day (16%), 14 percent the Monday after, and 14 percent the week after.

SOASTA commissioned the online research, conducted by Harris Poll, to alert retailers about the need for continuous testing and performance analytics for their online stores to ensure a quality user experience – whether it’s for key shopping events like Mother’s Day or new emerging shopping trends like Mother’s Me Week.

Over 1 in 10 American moms (12 percent) said problems with gifts caused them to be disappointed with Mother’s Day, including:

· I had to buy my own gift - 5 percent

· I could tell the gift was bought at the last minute – 5 percent

· Gift wasn’t thoughtful – 5 percent

· Gift was something I needed instead of something I wanted - 3 percent

Moms listed other reasons they were disappointed for Mother’s Day, including: “I wasn’t recognized at all” (12 percent); I had to do housework (10 percent); Spouse/partner only cared about their own mom not me (9 percent); kids didn’t acknowledge it properly (9 percent); the attention felt forced/obligatory (8 percent); Mother’s Day didn’t last the whole day – just a few minutes (7 percent); and family fights (5 percent).

Nearly one in two moms (45 percent) said they would buy something online immediately to improve their mood if they were disappointed on Mother’s Day, including: shoes (13 percent); tickets to a movie/theater/concert (13 percent); massage appointment (12 percent); jewelry (12 percent); purse (10 percent); going out clothes (10 percent); and makeup (10 percent). The choices with the least interest were “better husband” (4 percent) and “better children” (2 percent).

“We’re hoping both families and stores take our Mother’s Day warning to heart,” said Tom Lounibos, CEO, SOASTA. “Everyone should make Mother’s Day special. If families don’t do their part, then stores need to ensure that disappointed moms can count on a quality retail therapy experience that only comes with continuous testing and performance analytics.”

Survey Methodology: This survey was conducted online within the United States by Harris Poll on behalf of SOASTA from April 27 - 29, 2015 among 680 American moms ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Ann Ruckstuhl is CMO of SOASTA.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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