The “Mother's Me Week” Study discovered that 40 percent of US moms have been disappointed on Mother’s Day, and half of American moms would buy themselves a gift if they were disappointed on Mother’s Day, with nearly 1 in 5 doing so on Mother’s Day (16%), 14 percent the Monday after, and 14 percent the week after.
SOASTA commissioned the online research, conducted by Harris Poll, to alert retailers about the need for continuous testing and performance analytics for their online stores to ensure a quality user experience – whether it’s for key shopping events like Mother’s Day or new emerging shopping trends like Mother’s Me Week.
Over 1 in 10 American moms (12 percent) said problems with gifts caused them to be disappointed with Mother’s Day, including:
· I had to buy my own gift - 5 percent
· I could tell the gift was bought at the last minute – 5 percent
· Gift wasn’t thoughtful – 5 percent
· Gift was something I needed instead of something I wanted - 3 percent
Moms listed other reasons they were disappointed for Mother’s Day, including: “I wasn’t recognized at all” (12 percent); I had to do housework (10 percent); Spouse/partner only cared about their own mom not me (9 percent); kids didn’t acknowledge it properly (9 percent); the attention felt forced/obligatory (8 percent); Mother’s Day didn’t last the whole day – just a few minutes (7 percent); and family fights (5 percent).
Nearly one in two moms (45 percent) said they would buy something online immediately to improve their mood if they were disappointed on Mother’s Day, including: shoes (13 percent); tickets to a movie/theater/concert (13 percent); massage appointment (12 percent); jewelry (12 percent); purse (10 percent); going out clothes (10 percent); and makeup (10 percent). The choices with the least interest were “better husband” (4 percent) and “better children” (2 percent).
“We’re hoping both families and stores take our Mother’s Day warning to heart,” said Tom Lounibos, CEO, SOASTA. “Everyone should make Mother’s Day special. If families don’t do their part, then stores need to ensure that disappointed moms can count on a quality retail therapy experience that only comes with continuous testing and performance analytics.”
Survey Methodology: This survey was conducted online within the United States by Harris Poll on behalf of SOASTA from April 27 - 29, 2015 among 680 American moms ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Ann Ruckstuhl is CMO of SOASTA.
The Latest
To help you stay on top of the ever-evolving tech scene, Automox IT experts shake the proverbial magic eight ball and share their predictions about tech trends in the coming year. From M&A frenzies to sustainable tech and automation, these forecasts paint an exciting picture of the future ...
Incident management processes are not keeping pace with the demands of modern operations teams, failing to meet the needs of SREs as well as platform and ops teams. Results from the State of DevOps Automation and AI Survey, commissioned by Transposit, point to an incident management paradox. Despite nearly 60% of ITOps and DevOps professionals reporting they have a defined incident management process that's fully documented in one place and over 70% saying they have a level of automation that meets their needs, teams are unable to quickly resolve incidents ...
Today, in the world of enterprise technology, the challenges posed by legacy Virtual Desktop Infrastructure (VDI) systems have long been a source of concern for IT departments. In many instances, this promising solution has become an organizational burden, hindering progress, depleting resources, and taking a psychological and operational toll on employees ...
Within retail organizations across the world, IT teams will be bracing themselves for a hectic holiday season ... While this is an exciting opportunity for retailers to boost sales, it also intensifies severe risk. Any application performance slipup will cause consumers to turn their back on brands, possibly forever. Online shoppers will be completely unforgiving to any retailer who doesn't deliver a seamless digital experience ...
Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long ... Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic ...
This holiday shopping season, the stakes for online retailers couldn't be higher ... Even an hour or two of downtime for a digital storefront during this critical period can cost millions in lost revenue and has the potential to damage brand credibility. Savvy retailers are increasingly investing in observability to help ensure a seamless, omnichannel customer experience. Just ahead of the holiday season, New Relic released its State of Observability for Retail report, which offers insight and analysis on the adoption and business value of observability for the global retail/consumer industry ...
As organizations struggle to find and retain the talent they need to manage complex cloud implementations, many are leaning toward hybrid cloud as a solution ... While it's true that using the cloud is not a "one size fits all" proposition, it is clear that both large and small companies prefer a hybrid cloud model ...
In the same way a city is a sum of its districts and neighborhoods, complex IT systems are made of many components that continually interact. Observability requires a comprehensive and connected view of all aspects of the system, including even some that don't directly relate to its technological innards ...
Multicasting in this context refers to the process of directing data streams to two or more destinations. This might look like sending the same telemetry data to both an on-premises storage system and a cloud-based observability platform concurrently. The two principal benefits of this strategy are cost savings and service redundancy ...