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Q&A Part Two: Ovum Talks About APM

Pete Goldin
APMdigest

In Part Two of APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, talks about APM hot topics including Big Data, Cloud, SaaS, Mobile and DevOps.

Click here to start with Q&A Part One: Ovum Talks About APM

APM: Your APM Solution Guide promotes a “unified view” and states that “a comprehensive APM solution is essential.” Does this require one large solution that covers all APM capabilities?

MA: It is possible to get a unified view by choosing point solutions that together provide that unified view and some of those decisions may be driven by the different communities that are buying these solutions. Operations people are not really interested in source code level detail but developers obviously are. You are going to have these different solutions that are targeted at these different communities within the IT department. It is possible to have a set of point solutions that together cover the whole spectrum of performance issues.

APM: One point I see in your research, that we both agree on, is that Big Data is going to change APM. How do you see APM vendors addressing that challenge?

MA: Big Data was quite an eye-opener. You've got vendors like Netuitive and NEC that provide solutions that complement the traditional APM tools that do not provide the Big Data analytics. So you can buy an add-on tool. The big vendors are building their own solutions. And then you've got another bunch of vendors who are taking the complex event processing approach. So you have different ways of dealing with Big Data, but the vendors are addressing it. They are recognizing that there is a need for that.

APM: In terms of Software-as-a-Service (SaaS), your report states that some vendors are waiting to see how the market goes. What progress do you see?

MA: Some have SaaS APM products, some are building them, some products are half completed. I think in 2013 and 2014 you will see a lot more activity in this area. This is all being lead by the customers. It is reflecting enterprise moves to the cloud. We are seeing a greater shift towards use of Cloud services, greater confidence now, and the APM vendors have to cater to that need.

APM: I noticed in the Solution Guide you did not include the lack of SaaS as a weakness for any of the vendors. Does that mean you do not consider SaaS a market requirement today?

MA: We are at a turning point. If I was going to do this Solution Guide next year I probably would put SaaS down as essential.

APM: What is the level of maturity you are seeing in terms of monitoring applications across mobile devices?

MA: Mobile is an area that has become quite prominent very recently. We are seeing a shift towards the enterprise use of mobile devices, and with that the means to monitor the performance. I think the vendors are on top of that in providing capability for managing mobile apps. There are only two vendors in my Solution Guide that have absolutely nothing to offer – so that is a high proportion of vendors that provide this capability.

APM: How do you see DevOps impacting APM over the next year?

MA: DevOps is all about these two communities – developers and operations – collaborating, but they still have their individual needs which are quite separate. So from an APM perspective, vendors are clearly targeting their solutions at one community or another, or both in an integrated approach, but they are providing different information for these different communities. I think DevOps is a very forward thinking and necessary way of bringing down the silo walls.

APM: Do you have any predictions on how the APM market will change over the next year or so?

MA: I think the major waves – cloud, mobile, agile – have been initiated. I don't think we will see anything of the same magnitude in the next few years at least. I am not expecting something completely new, but I am expecting to see maturity in cloud and mobile, and consolidation of APM features.

Click here to read Q&A Part One: Ovum Talks About APM

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry. At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including Application Performance Management, enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Related Links:

www.ovum.com

Ovum Solution Guide: Application Performance Management

Ovum Application Performance Management Market Overview

The Business Benefits of a Lifecycle Approach to Software Development

Michael Azoff's blog: Defining Modern Application Performance Management

Michael Azoff's blog: Application Performance Management and Data Overload

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Q&A Part Two: Ovum Talks About APM

Pete Goldin
APMdigest

In Part Two of APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, talks about APM hot topics including Big Data, Cloud, SaaS, Mobile and DevOps.

Click here to start with Q&A Part One: Ovum Talks About APM

APM: Your APM Solution Guide promotes a “unified view” and states that “a comprehensive APM solution is essential.” Does this require one large solution that covers all APM capabilities?

MA: It is possible to get a unified view by choosing point solutions that together provide that unified view and some of those decisions may be driven by the different communities that are buying these solutions. Operations people are not really interested in source code level detail but developers obviously are. You are going to have these different solutions that are targeted at these different communities within the IT department. It is possible to have a set of point solutions that together cover the whole spectrum of performance issues.

APM: One point I see in your research, that we both agree on, is that Big Data is going to change APM. How do you see APM vendors addressing that challenge?

MA: Big Data was quite an eye-opener. You've got vendors like Netuitive and NEC that provide solutions that complement the traditional APM tools that do not provide the Big Data analytics. So you can buy an add-on tool. The big vendors are building their own solutions. And then you've got another bunch of vendors who are taking the complex event processing approach. So you have different ways of dealing with Big Data, but the vendors are addressing it. They are recognizing that there is a need for that.

APM: In terms of Software-as-a-Service (SaaS), your report states that some vendors are waiting to see how the market goes. What progress do you see?

MA: Some have SaaS APM products, some are building them, some products are half completed. I think in 2013 and 2014 you will see a lot more activity in this area. This is all being lead by the customers. It is reflecting enterprise moves to the cloud. We are seeing a greater shift towards use of Cloud services, greater confidence now, and the APM vendors have to cater to that need.

APM: I noticed in the Solution Guide you did not include the lack of SaaS as a weakness for any of the vendors. Does that mean you do not consider SaaS a market requirement today?

MA: We are at a turning point. If I was going to do this Solution Guide next year I probably would put SaaS down as essential.

APM: What is the level of maturity you are seeing in terms of monitoring applications across mobile devices?

MA: Mobile is an area that has become quite prominent very recently. We are seeing a shift towards the enterprise use of mobile devices, and with that the means to monitor the performance. I think the vendors are on top of that in providing capability for managing mobile apps. There are only two vendors in my Solution Guide that have absolutely nothing to offer – so that is a high proportion of vendors that provide this capability.

APM: How do you see DevOps impacting APM over the next year?

MA: DevOps is all about these two communities – developers and operations – collaborating, but they still have their individual needs which are quite separate. So from an APM perspective, vendors are clearly targeting their solutions at one community or another, or both in an integrated approach, but they are providing different information for these different communities. I think DevOps is a very forward thinking and necessary way of bringing down the silo walls.

APM: Do you have any predictions on how the APM market will change over the next year or so?

MA: I think the major waves – cloud, mobile, agile – have been initiated. I don't think we will see anything of the same magnitude in the next few years at least. I am not expecting something completely new, but I am expecting to see maturity in cloud and mobile, and consolidation of APM features.

Click here to read Q&A Part One: Ovum Talks About APM

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry. At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including Application Performance Management, enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Related Links:

www.ovum.com

Ovum Solution Guide: Application Performance Management

Ovum Application Performance Management Market Overview

The Business Benefits of a Lifecycle Approach to Software Development

Michael Azoff's blog: Defining Modern Application Performance Management

Michael Azoff's blog: Application Performance Management and Data Overload

The Latest
The Latest 10

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...