Q&A Part Two: Ovum Talks About APM

Pete Goldin
APMdigest

In Part Two of APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, talks about APM hot topics including Big Data, Cloud, SaaS, Mobile and DevOps.

Click here to start with Q&A Part One: Ovum Talks About APM

APM: Your APM Solution Guide promotes a “unified view” and states that “a comprehensive APM solution is essential.” Does this require one large solution that covers all APM capabilities?

MA: It is possible to get a unified view by choosing point solutions that together provide that unified view and some of those decisions may be driven by the different communities that are buying these solutions. Operations people are not really interested in source code level detail but developers obviously are. You are going to have these different solutions that are targeted at these different communities within the IT department. It is possible to have a set of point solutions that together cover the whole spectrum of performance issues.

APM: One point I see in your research, that we both agree on, is that Big Data is going to change APM. How do you see APM vendors addressing that challenge?

MA: Big Data was quite an eye-opener. You've got vendors like Netuitive and NEC that provide solutions that complement the traditional APM tools that do not provide the Big Data analytics. So you can buy an add-on tool. The big vendors are building their own solutions. And then you've got another bunch of vendors who are taking the complex event processing approach. So you have different ways of dealing with Big Data, but the vendors are addressing it. They are recognizing that there is a need for that.

APM: In terms of Software-as-a-Service (SaaS), your report states that some vendors are waiting to see how the market goes. What progress do you see?

MA: Some have SaaS APM products, some are building them, some products are half completed. I think in 2013 and 2014 you will see a lot more activity in this area. This is all being lead by the customers. It is reflecting enterprise moves to the cloud. We are seeing a greater shift towards use of Cloud services, greater confidence now, and the APM vendors have to cater to that need.

APM: I noticed in the Solution Guide you did not include the lack of SaaS as a weakness for any of the vendors. Does that mean you do not consider SaaS a market requirement today?

MA: We are at a turning point. If I was going to do this Solution Guide next year I probably would put SaaS down as essential.

APM: What is the level of maturity you are seeing in terms of monitoring applications across mobile devices?

MA: Mobile is an area that has become quite prominent very recently. We are seeing a shift towards the enterprise use of mobile devices, and with that the means to monitor the performance. I think the vendors are on top of that in providing capability for managing mobile apps. There are only two vendors in my Solution Guide that have absolutely nothing to offer – so that is a high proportion of vendors that provide this capability.

APM: How do you see DevOps impacting APM over the next year?

MA: DevOps is all about these two communities – developers and operations – collaborating, but they still have their individual needs which are quite separate. So from an APM perspective, vendors are clearly targeting their solutions at one community or another, or both in an integrated approach, but they are providing different information for these different communities. I think DevOps is a very forward thinking and necessary way of bringing down the silo walls.

APM: Do you have any predictions on how the APM market will change over the next year or so?

MA: I think the major waves – cloud, mobile, agile – have been initiated. I don't think we will see anything of the same magnitude in the next few years at least. I am not expecting something completely new, but I am expecting to see maturity in cloud and mobile, and consolidation of APM features.

Click here to read Q&A Part One: Ovum Talks About APM

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry. At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including Application Performance Management, enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Related Links:

www.ovum.com

Ovum Solution Guide: Application Performance Management

Ovum Application Performance Management Market Overview

The Business Benefits of a Lifecycle Approach to Software Development

Michael Azoff's blog: Defining Modern Application Performance Management

Michael Azoff's blog: Application Performance Management and Data Overload

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Q&A Part Two: Ovum Talks About APM

Pete Goldin
APMdigest

In Part Two of APMdigest's exclusive interview, Michael Azoff, Principal Analyst at Ovum, talks about APM hot topics including Big Data, Cloud, SaaS, Mobile and DevOps.

Click here to start with Q&A Part One: Ovum Talks About APM

APM: Your APM Solution Guide promotes a “unified view” and states that “a comprehensive APM solution is essential.” Does this require one large solution that covers all APM capabilities?

MA: It is possible to get a unified view by choosing point solutions that together provide that unified view and some of those decisions may be driven by the different communities that are buying these solutions. Operations people are not really interested in source code level detail but developers obviously are. You are going to have these different solutions that are targeted at these different communities within the IT department. It is possible to have a set of point solutions that together cover the whole spectrum of performance issues.

APM: One point I see in your research, that we both agree on, is that Big Data is going to change APM. How do you see APM vendors addressing that challenge?

MA: Big Data was quite an eye-opener. You've got vendors like Netuitive and NEC that provide solutions that complement the traditional APM tools that do not provide the Big Data analytics. So you can buy an add-on tool. The big vendors are building their own solutions. And then you've got another bunch of vendors who are taking the complex event processing approach. So you have different ways of dealing with Big Data, but the vendors are addressing it. They are recognizing that there is a need for that.

APM: In terms of Software-as-a-Service (SaaS), your report states that some vendors are waiting to see how the market goes. What progress do you see?

MA: Some have SaaS APM products, some are building them, some products are half completed. I think in 2013 and 2014 you will see a lot more activity in this area. This is all being lead by the customers. It is reflecting enterprise moves to the cloud. We are seeing a greater shift towards use of Cloud services, greater confidence now, and the APM vendors have to cater to that need.

APM: I noticed in the Solution Guide you did not include the lack of SaaS as a weakness for any of the vendors. Does that mean you do not consider SaaS a market requirement today?

MA: We are at a turning point. If I was going to do this Solution Guide next year I probably would put SaaS down as essential.

APM: What is the level of maturity you are seeing in terms of monitoring applications across mobile devices?

MA: Mobile is an area that has become quite prominent very recently. We are seeing a shift towards the enterprise use of mobile devices, and with that the means to monitor the performance. I think the vendors are on top of that in providing capability for managing mobile apps. There are only two vendors in my Solution Guide that have absolutely nothing to offer – so that is a high proportion of vendors that provide this capability.

APM: How do you see DevOps impacting APM over the next year?

MA: DevOps is all about these two communities – developers and operations – collaborating, but they still have their individual needs which are quite separate. So from an APM perspective, vendors are clearly targeting their solutions at one community or another, or both in an integrated approach, but they are providing different information for these different communities. I think DevOps is a very forward thinking and necessary way of bringing down the silo walls.

APM: Do you have any predictions on how the APM market will change over the next year or so?

MA: I think the major waves – cloud, mobile, agile – have been initiated. I don't think we will see anything of the same magnitude in the next few years at least. I am not expecting something completely new, but I am expecting to see maturity in cloud and mobile, and consolidation of APM features.

Click here to read Q&A Part One: Ovum Talks About APM

ABOUT Michael Azoff

Michael Azoff (PhD, MIEEE) has been working as an IT industry analyst since 2003, bringing over 20 years of experience in pure and applied research and consulting in the IT industry. At Ovum he leads the software development and lifecycle management (SDLM) research and his current focus is on Agile practices in software development, including Application Performance Management, enterprise Agile transformation initiatives, DevOps, cloud related SDLM, rich Internet applications, and enterprise IT mobile development.

Related Links:

www.ovum.com

Ovum Solution Guide: Application Performance Management

Ovum Application Performance Management Market Overview

The Business Benefits of a Lifecycle Approach to Software Development

Michael Azoff's blog: Defining Modern Application Performance Management

Michael Azoff's blog: Application Performance Management and Data Overload

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How AI Agents Are Reshaping DataOps for the Always-On Enterprise

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

AI Deepfakes: Rethinking Trust in the Workplace

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Nine in Ten Enterprises Plan Cloud Data Repatriation amid Rising Cloud Costs and Data Sovereignty Mandates

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Why ITOps Need Right-Sized AI, Not Bigger Models

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For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

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Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

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