Q&A: Riverbed Talks About APM
July 30, 2013
Share this

In APMdigest's exclusive interview, Paul Brady, Senior Vice President and General Manager of Riverbed Performance Management talks about Riverbed's acquisition of OPNET and entrance into the APM market.

APM: What did Riverbed see in APM that drove you to become involved in this market?

PB: We were having great success with the network operations teams, giving them an application centric view, and that was good, but not good enough. Ultimately they wanted a deeper view into their applications, and a company that could provide that end-to-end view. We thought the distinction between so-called network performance management and application performance management was really blurring. What customers were caring about is performance management.

We felt the world of IT has evolved. Once upon a time it was about the various functions within IT saying: "It is not my fault." That model can no longer survive. It is about making sure you are proactively keeping your applications and infrastructure running.

We also saw a tremendous market opportunity. We see those two markets as very large. There is some disruption happening and we felt a vendor that could provide that end to end capability could change the way performance management happens with customers.

Regarding APM, we saw a very large market, and we saw no dominant player with a major market share. I don't think anyone enjoyed a reputation of having tools that are particularly easy to use. We saw this market as a huge opportunity particularly because as the development platforms evolve, people are going to look at new and different ways to holistically manage performance.

APM: Interesting that you mentioned the blame game because we recently posted an article on APMdigest.

PB: When we started talking to OPNET we both shared stories where people used our products as a way to have a discussion and fix that problem. There is a strong desire to get out of the blame game and to get proactive and I think it is just a natural to evolution.

APM: What attracted you to OPNET?

PB: We thought they had great customer base, a comprehensive set of products, great technology, and there was certainly great awareness of who they were. Obviously, when you do something like this you look at a variety of potential players and we thought OPNET had the most comprehensive complementary suite and really strong technology.

APM: Currently it looks like you're still using the OPNET brand. Is that the plan for the future?

PB: No, I would say we're leveraging the brand. We have Cascade and OPNET, and these are under the umbrella of Riverbed Performance Management, and you'll see that manifested on our website.

For now, all the product names, both Cascade and OPNET, will stay the same. We thought that would minimize confusion, and we will continue to leverage the awareness of OPNET, but when we describe the business as part of a Riverbed we call it Riverbed Performance Management. It will take a year to multiple years to figure out how we want rebrand, and we do not want to move too quickly to rebrand any of the product names, as first we need to figure out how to do it, and second we do not want to confuse our customers.

APM: Prior to OPNET, what capabilities did Riverbed have that would support the move into APM?

PB: We had a product called Cascade Profiler and still do. That was being characterized by the market and analysts as application-aware network performance management. So essentially it collects flow and packets and gives an end to end view of what was occurring within the environment. The network teams kept asking for an application centric view of the network, because that is how the users talk. If a user calls they might say the network is slow but it was generally: “This application is not working.” So we realized great growth with Cascade, and that was driven by our ability to show the application-aware perspective.

OPNET comes at it from a very application centric perspective, so we thought it was a great combination.

ABOUT Paul Brady

Paul Brady is Senior Vice President and General Manager, Riverbed Performance Management. Brady served as VP and GM of the Cascade Business Unit since February 2009. Brady joined Riverbed through the acquisition of Mazu Networks where he was president and CEO.

From 2001 to 2004, Brady served as President of Guardent, a network security company. From 1999 to June 2002, Brady served as SVP at Exodus Communications. Brady joined Exodus through the acquisition of Cohesive Technology Solutions where he was President. In January 1992, Brady founded Business Technologies where he served as CEO until the company merged with Cohesive in early 1998.

Brady holds a bachelor’s degree in computer systems from Hofstra University and an MBA from the Sloan School of Management at Massachusetts Institute of Technology (MIT).

Related Links:

www.riverbed.com

How Good Are You At Blamestorming?

Share this

The Latest

November 24, 2020

Shoppers are heading into Black Friday with high expectations for digital experiences and are only willing to experience a service interruption of five minutes or less to get the best deal, according to the 2020 Black Friday and Cyber Monday eCommerce Trends Study, from xMatters ...

November 23, 2020

Digital Experience Monitoring (DEM) has become significant to businesses more than ever. Global events like Covid continue to disrupt best practices within IT to support business. The pandemic has already forced millions of employees to WFH and adopt a hybrid workspace. Network connectivity and cloud application issues in these environments will continue to impact productivity and slow progress. Even so, transparent migration and deployment of on-premise workloads across multi-cloud providers, by their very nature are complex ...

November 20, 2020

APMdigest posed the following question to the IT Operations community: How should ITOps adapt to the new normal? In response, industry experts offered their best recommendations for how ITOps can adapt to this new remote work environment. Part 5, the final installment in the series, covers open source and emerging technologies ...

November 19, 2020

APMdigest posed the following question to the IT Operations community: How should ITOps adapt to the new normal? In response, industry experts offered their best recommendations for how ITOps can adapt to this new remote work environment. Part 4 covers monitoring and visibility ...

November 18, 2020

APMdigest posed the following question to the IT Operations community: How should ITOps adapt to the new normal? In response, industry experts offered their best recommendations for how ITOps can adapt to this new remote work environment. Part 3 covers automation ...

November 17, 2020

APMdigest posed the following question to the IT Operations community: How should ITOps adapt to the new normal? In response, industry experts offered their best recommendations for how ITOps can adapt to this new remote work environment. Part 2 covers communication and collaboration ...

November 16, 2020

The "New Normal" in IT — the fact that most IT Operations personnel work from home (WFH) today — is here to stay. What started out as a reaction to the COVID-19 pandemic is now a way of life. Many experts agree that IT teams will not be going back to the office any time soon, even if the public health concerns are abated. How should ITOPs adapt to the new normal? That is the question APMdigest posed to the IT industry. ITOps experts — from analysts and consultants to the top vendors — offer their best recommendations for how ITOps can react to this new environment ...

November 12, 2020

The pandemic effectively "shocked" enterprises into pushing the gas on tech initiatives that, on the one hand, support a more flexible, decentralized workforce, but that were by-and-large already on the roadmap, regardless of whether businesses had been planning to support widespread work-from-home or not ...

November 10, 2020

Maintaining call quality with Microsoft Teams is a process, not a onetime event. Network engineers and Microsoft Teams application owners need to be vigilant in preserving optimal call quality to ensure audio, video, and screen-sharing always remain satisfactory for end-users. In this blog, we cover how the Microsoft Teams Call Quality Dashboard (CQD) combined with the audio/video synthetic transaction monitoring improves this maintenance process ...

November 09, 2020

For IT teams, catching errors in applications before they become detrimental to a project is critical. Wouldn't it be nice if there was someone standing over your shoulder, letting you know exactly when, where, and what the issue is so you can correct it immediately? Luckily, there are both application performance management (APM) and application stability management (ASM) solutions available that can do this for you, flagging errors in both the deployment and development stages of applications, before they can create larger issues down the line ...