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World Backup Day 2025 - Why "Redundancy" Is a Good Thing and What It Means for Your Business

Dr. Thomas King
DE-CIX

When the powers that be decided that March 31 was going to be World Backup Day in 2011, it was meant to be a joke. Why? The next day is April Fool's Day … Lose your data and the best case scenario is, well, you know the word — but at worst, it is game over. And so World Backup Day has traditionally carried a very simple yet powerful message for businesses: Backup. Your. Data.

A large part of this backing up, is "data redundancy" — the idea that storing multiple copies of data in separate locations will offer greater resilience in the event of an outage or network security breach. Yet, as workloads have moved into the cloud, and AI and SaaS applications have become dominant vehicles for productivity, the concept of "redundancy" has started to expand.

Image
World Backup Day

Contingency Cloud Connectivity

A study in 2023 found that 94% of enterprises use cloud services, which is hardly surprising, and 67% of enterprise infrastructure is now cloud-based. Given this reliance on virtualization, connectivity has become mission critical.

Businesses not only need contingency plans for their data, but contingency plans for their connectivity. And so relying on a single-lane, vendor-locked connectivity pathway is a bit like only backing your data up in one place — once that solution fails, you guessed it — it's game over.

In 2025, roughly 85% of software used by the average business is Software as a Service (SaaS)-based, with a typical organization using 112 apps in their day-to-day operations. These cloud-based applications are wholly dependent on connectivity to function, and even minor slow-downs caused by congestion or packet loss on the network can kill productivity. A study we conducted found that downtime caused by poor connectivity can add up to an average of 46 minutes a week, or simply put 35 hours per year. That productivity cost can vary between $5,600 — $9,000 per minute depending on your company size and industry, according to Atlassian. The old adage rings true for downtime — time is money.

Faster Isn't Necessarily Better

This is even more true of AI-driven workloads, where businesses depend on low-latency, high-performance connectivity to generate real-time or near real-time calculations. Over the years, we have been programmed to believe that faster connectivity = better connectivity, but the reality is far more nuanced. IT decision-makers frequently chase faster connections to improve their SaaS or AI performance, but 82% severely underestimate the impact of packet loss and the general performance of their connectivity.

This is what some refer to as the "Application Performance Trap" — expecting a single, lightning-fast connection to solve all performance issues. What's more many enterprises also use the public Internet to connect to SaaS and AI applications, but the public Internet was never designed to handle today's ultra-low-latency workloads. So what happens if that connectivity pathway becomes congested, or worse, fails entirely?

When Redundancy Is a Good Thing

This is why "redundant" connectivity is essential. The main principle of redundancy in this context is that there should always be at least two paths leading to a destination — if one fails, the other can be used. This can be achieved by using a carrier-neutral Internet Exchange or IX, which facilitates direct peer-to-peer connectivity between businesses and their cloud-based workloads, essentially bypassing the public Internet. By establishing direct connectivity for SaaS and AI applications, enterprises benefit from low and predictable latency, enhanced stability and much faster data transmission that cuts jitter.

While IXs in the US were traditionally vendor-locked to a single carrier or data center, neutral IXs allow businesses to establish multiple connections with different providers — sometimes to serve a particular use-case, but often in the interests of redundancy. Our research has shown that more than 80% of IXs in the US are now data center and carrier neutral, presenting a perfect opportunity for businesses to not only back up their data, but also back up their critical connectivity this World Backup Day — avoiding any glitches on April 1.

Dr. Thomas King is CTO at DE-CIX

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

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World Backup Day 2025 - Why "Redundancy" Is a Good Thing and What It Means for Your Business

Dr. Thomas King
DE-CIX

When the powers that be decided that March 31 was going to be World Backup Day in 2011, it was meant to be a joke. Why? The next day is April Fool's Day … Lose your data and the best case scenario is, well, you know the word — but at worst, it is game over. And so World Backup Day has traditionally carried a very simple yet powerful message for businesses: Backup. Your. Data.

A large part of this backing up, is "data redundancy" — the idea that storing multiple copies of data in separate locations will offer greater resilience in the event of an outage or network security breach. Yet, as workloads have moved into the cloud, and AI and SaaS applications have become dominant vehicles for productivity, the concept of "redundancy" has started to expand.

Image
World Backup Day

Contingency Cloud Connectivity

A study in 2023 found that 94% of enterprises use cloud services, which is hardly surprising, and 67% of enterprise infrastructure is now cloud-based. Given this reliance on virtualization, connectivity has become mission critical.

Businesses not only need contingency plans for their data, but contingency plans for their connectivity. And so relying on a single-lane, vendor-locked connectivity pathway is a bit like only backing your data up in one place — once that solution fails, you guessed it — it's game over.

In 2025, roughly 85% of software used by the average business is Software as a Service (SaaS)-based, with a typical organization using 112 apps in their day-to-day operations. These cloud-based applications are wholly dependent on connectivity to function, and even minor slow-downs caused by congestion or packet loss on the network can kill productivity. A study we conducted found that downtime caused by poor connectivity can add up to an average of 46 minutes a week, or simply put 35 hours per year. That productivity cost can vary between $5,600 — $9,000 per minute depending on your company size and industry, according to Atlassian. The old adage rings true for downtime — time is money.

Faster Isn't Necessarily Better

This is even more true of AI-driven workloads, where businesses depend on low-latency, high-performance connectivity to generate real-time or near real-time calculations. Over the years, we have been programmed to believe that faster connectivity = better connectivity, but the reality is far more nuanced. IT decision-makers frequently chase faster connections to improve their SaaS or AI performance, but 82% severely underestimate the impact of packet loss and the general performance of their connectivity.

This is what some refer to as the "Application Performance Trap" — expecting a single, lightning-fast connection to solve all performance issues. What's more many enterprises also use the public Internet to connect to SaaS and AI applications, but the public Internet was never designed to handle today's ultra-low-latency workloads. So what happens if that connectivity pathway becomes congested, or worse, fails entirely?

When Redundancy Is a Good Thing

This is why "redundant" connectivity is essential. The main principle of redundancy in this context is that there should always be at least two paths leading to a destination — if one fails, the other can be used. This can be achieved by using a carrier-neutral Internet Exchange or IX, which facilitates direct peer-to-peer connectivity between businesses and their cloud-based workloads, essentially bypassing the public Internet. By establishing direct connectivity for SaaS and AI applications, enterprises benefit from low and predictable latency, enhanced stability and much faster data transmission that cuts jitter.

While IXs in the US were traditionally vendor-locked to a single carrier or data center, neutral IXs allow businesses to establish multiple connections with different providers — sometimes to serve a particular use-case, but often in the interests of redundancy. Our research has shown that more than 80% of IXs in the US are now data center and carrier neutral, presenting a perfect opportunity for businesses to not only back up their data, but also back up their critical connectivity this World Backup Day — avoiding any glitches on April 1.

Dr. Thomas King is CTO at DE-CIX

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...