Q&A Part One: EMA Talks About Advanced Performance Analytics
December 12, 2012
Share this

In APMdigest's exclusive interview, Dennis Drogseth, VP of Research at Enterprise Management Associates (EMA), talks about the APA market, and the recently released EMA Radar for Advanced Performance Analytics (APA) Use Cases: Q4 2012.

APM: Let's start be defining APA.

APA is about Big Data. Huge volumes of data coming out of what I would call the service performance management space – tools that have evolved to manage the performance of applications and other services. APA assimilates that Big Data in near real-time, and uses a lot of advanced heuristics to do predictive or least innovative ways of looking at problems.

APM: Are the capabilities to analyze Big Data, in real-time, and produce predictive results the 3 main defining characteristics that differentiate APA from traditional analytics?

DD: That's true, although I would add other potential attributes such as “self-learning” and “discovering the unobvious.”

But I can hear BI analysts saying that BI tools are evolving to deliver in real-time. All the 22 vendors in the APA Radar Report came out of performance management, they did not come out of the data warehousing. So the DNA is different. It is really a heritage statement, in part that requires Big Data, heuristics and some real-time, either predictive or strong analytic value add.

And APA is not limited to real-time either. Some of these solutions have very strong historical analytics. One even has its own internal OLAP cube. This is why a lot of analysts so far haven’t looked at APA. It is more of a biological thing – sort of how species evolve – than it is a lovely little mathematical definition.

APM: Do you consider APA as a subset of Application Performance Management (APM), or a totally separate market

DD: I would consider it separate but not totally separate. In APA, “A” stands for “advanced” not “application.” I am not saying there isn’t a strong overlap, but the two are not the same. You could make a case that APA is more accurately a subset of “service” performance.

The way I would define APM is certainly smaller than the span of APA. APA is more sprawling and more unruly than APM, in some respects. But there are a lot of APM capabilities that are not APA, such as basic monitoring. Maybe the best way to summarize is that I see APA as a child of APM and service management that will grow up to be bigger than they are in the future.

APM: It seems to me that you would almost have to have APA for APM, to make APM work today, to deal with Big Data and the other issues.

DD: To be competitive, yes. Not all of the 22 vendors in the Radar Report would claim to be APM, but for the ones who would, one of the factors that makes them more competitive is some APA capabilities. Yes, I would say it is a competitive differentiator for APM. But it is not limited to APM.

APM: Do users always buy APA separately or does it come with an APM solution?

DD: The goal of the radar is to show that APA can come in many different forms. In some cases, like Netuitive, it is primarily an overlay, and that general approach — to leverage APA by assimilating many different pre-existing data sources — is growing more and more. But in most cases, APA is part of a suite of solutions, many or most of which do some of their own monitoring, or can at least collect data directly.

APA: In your recent blog on APMdigest, you said “By Q4 of last year I realized that the industry was at an APA turning point.” What was the turning point?

DD: The turning point for me was when both IBM and HP introduced Netuitive-like functionality in Q4 of 2011. They introduced analytic overlays that would feed off third-party sources as well as their own solutions. And of course you could argue the same was true when ProactiveNet was acquired by BMC.

To tell you the truth, I have been watching Netuitive, along with other APA innovators, for years, and I have been waiting for the industry to move more in that direction. And in Q4 last year I saw the ship is beginning to sail – or at least it is leaving the dock.

APM: What has caused this new drive toward APA?

DD: That's a good question. What are the drivers? The need for more cross domain capabilities, for one. If you think about how performance management has evolved, it began with a lot of point solution tools. Niche tools. But unfortunately they were targeted at very narrow spans, and sometimes device specific. You can no longer run an IT organization based on a lot of siloed tools that only look at one domain in isolation.

The other driver is the increasing pressure for IT to become more efficient and deliver value as well as cost efficiencies to the business, which includes a much more enlightened summary of what is going on than was available in the past.

One of the factors that has sort of doomed the BSM acronym was its association with long, protracted, costly deployments that would take years to evolve. That is not how IT organizations can function anymore. So another driver is to have a much more dynamic, self-aware, self-learning capabilities.

Yet another driver for APA has been the need to manage more eclectic environments – thanks to Cloud computing. Cloud is often a mosaic of service provider infrastructures and internal IT infrastructures – Cloud and non-Cloud. How do you bring that all together and understand that from an effective, service-centric point of view?

Q&A Part Two: EMA Talks About Advanced Performance Analytics

Related Links:

EMA Releases New Radar Report on Advanced Performance Analytics

APMdigest Sponsors Featured in New EMA Radar Report on Advanced Performance Analytics

EMA's Dennis Drogseth Publishes New Novel

Click here to download the EMA Radar Report on Advanced Performance Analytics

View the EMA On-demand webinar- Advanced Performance Analytics (APA) Radar Report: Big Data with a New, Real-time Context

Share this

The Latest

February 27, 2020

The Cloud Performance Benchmark from ThousandEyes compares global network performance and connectivity differences between the five major public cloud providers — Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, Alibaba Cloud and IBM Cloud — proving that, when it comes to performance, not all clouds are created equal ...

February 26, 2020

For the past 10 years, the majority of CIOs have had a transformational focus (currently 42%), however, this year, there is strong momentum in CIOs taking on more strategic responsibilities (40%), according to the 2020 State of the CIO research from IDG's CIO ...

February 25, 2020
A widening gap between IT resources and the demands of managing the increasing scale and complexity of enterprise cloud ecosystems is evident, according to <span style="font-style: italic;">Top challenges for CIOs on the road to the AI-driven autonomous cloud</span>, a new report based on a global survey of 800 CIOs conducted by Vanson Bourne and commissioned by Dynatrace ...
February 24, 2020

The tech world may be falling in love with artificial intelligence and automation, but when it comes to managing critical assets, old school tools like spreadsheets are still in common use. A new survey by Ivanti illustrates how these legacy tools are forcing IT to waste valuable time analyzing assets due to incomplete data ...

February 20, 2020

Over 70% of C-Suite decision makers believe business innovation and staff retention are driven by improved visibility into network and application performance, according to Rethink Possible: Visibility and Network Performance – The Pillars of Business Success, a survey
conducted by Riverbed ...

February 19, 2020

Modern enterprises rely upon their IT departments to deliver a seamless digital customer experience. Performance and availability are the foundational stepping stones to delivering that customer experience. Along those lines, this month we released a new research study titled the IT Downtime Detection and Mitigation Report that contains recommendations on how to best prevent, detect or mitigate brownouts and outages, given the context of today’s IT transformation trends ...

February 18, 2020

While Application Performance Management (APM) has become mainstream, with a majority of tech pros using APM tools regularly, there's work to be done to move beyond troubleshooting ...

February 13, 2020

Over the last few decades, IT departments have decreased budgets in part because of recession. As a result, they have are being asked to do more with less. The increase in work has amplified the need for automation ...

February 12, 2020

Many variables must align for optimum APM, and security is certainly among them. I offer the following APM predictions for 2020, which revolve around the reality that we will definitely begin to see much deeper integration of WAN technology on the security front. Look for this integration to take shape in the following ways ...

February 11, 2020

When it comes to growing a successful company, research shows it isn't about getting the most out of employees, but delivering an experience that empowers them to be and do their best. And according to Priming a New Era of Digital Wellness, a new study conducted by Quartz Insights in partnership with Citrix Systems, technology is the secret to doing so ...