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Next Steps for ITOA - Part 2

APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA. These next steps include where the experts believe ITOA is headed, as well as where they think it should be headed. Part 2 covers visibility and data.

Start with Next Steps for ITOA - Part 1

REAL-TIME DATA

We see IT operational analytics evolving into a real-time process. Today, the vast majority of ITOA platforms are "post-facto" solutions analyzing events and problems that occurred in the past. They need to evolve to a true machine-learning based real-time to-the-millisecond approach. Such an approach starts with and requires wire data sources of information, which log analysis products do not possess. Modern data center infrastructure managers can't afford to react to problems. They need to predict and proactively take action in real-time, which means having the ITOA platform accessing true real-time data.
Len Rosenthal
CMO, Virtual Instruments

ITOA's next major evolution is the harnessing of real-time big data for performance management. Infrastructure, networks, and apps throw off massive volumes of relevant performance data, but ITOA had no way to process and make use of it at high resolution. Meanwhile, big data technologies focused first on off-line business intelligence problems, but are now increasingly applied to real-time, operational use cases. Big data ITOA platforms will unify key performance data sets in real-time and give operators a comprehensive, high-resolution view of performance across their enterprise, with the data instantly at hand to solve even the toughest performance problems.
Mark Sarbiewski
CMO, Kentik

IT and Security teams are drowning in dashboards and alerts in an attempt to derive answers from a sea of data. Machine learning done right will take IT Operations Analytics to the next level by proactively detecting and surfacing issues that might affect availability or security. IT teams will start relying on machine learning as a form of intelligence augmentation, or IA. To make this transition successful, high-fidelity, real-time telemetry will become a must-have.
Jesse Rothstein
Co-Founder and CTO, ExtraHop

BIG DATA

The adoption of big data principles by ITOA will follow a similar path to that of previous big data technologies resulting in an IT Operational data lake with a large analytics platform serving up intelligence, visibility tools, reporting and predictive analytics.
Trace3 Research 360 View Trend Report: IT Operations Monitoring & Analytics (ITOMA)

SMART DATA

Data is the driving force behind analytics, serving a vital role in providing much needed application assurance and insight into service delivery. One of the biggest problems IT faces is the large volume of unstructured data delivered at high velocity from a variety of disparate sources. This continuous tsunami of data does not translate into actionable insight, even when used with advanced analytics. Analytics needs to be powered by smart data that is well-structured, contextual, available in real-time, and based on pervasive visibility across the entire enterprise. Since every action and transaction traverses the enterprise through traffic flows or wire-data, it is the best source of information to glean actionable insight from in complex IT environments and to detect and investigate hidden threats faster and more accurately. When it comes to service assurance and cybersecurity, better analytics starts with smart data.
Ron Lifton
Senior Solutions Marketing Manager, NetScout

EASY ACCESS

Reviewers of APM solutions on the IT Central Station platform highlight the features that enable users to take the next step in IT Operations Analytics, namely the ability to access instrumented data analytics at any point in time. In one product review of IT operational analytics solution, a user writes that what's important is drilling down data from all different systems, in a minimal amount of time, and not impacting any performance on the servers. According to IT Central Station reviewers, these systems should be easily readable to users, so that scenarios that require problem solving are simple to identify and subsequently fix.
Russell Rothstein
Founder and CEO, IT Central Station

Last year we saw significant progress in the ITOA space blending and correlating multiple data sources. However, most of the ITOA solutions still require customers to slice and dice outcomes of blended analysis to interpret them or present these outcomes in a complex, specialized manner. I expect that this year ITOA technologies will expand use of recent advances in machine learning to automate data interpretation. The result will be a generation of specific, easy to understand insights that can be utilized by Operations teams without significant training and investigation overhead. The complexity of the analytics will be hidden from the users which will be just reading and acting on automatically generated findings, guidelines and instructions presented in a human language.
Sasha Gilenson
CEO, Evolven

UNIVERSAL DASHBOARD

Since ITOA tools combine data from multiple data sources into a single system, we will finally reach the goal of "one single dashboard" rather than siloed, disjointed reporting tools.
Kimberley Parsons Trommler
Product Evangelist, Paessler AG

COMPLETE OBSERVABILITY

We're seeing ITOA move from just visualizing data to getting complete observability into the application infrastructure. Visualizing data using charts and graphs on a dashboard is no longer sufficient for today's hyper-scale applications. So ITOA is moving towards using machine learning and artificial intelligence to understand the "normal" behavior of all data – potentially millions of metrics – then immediately surface anomalies when they occur.
JF Huard, Ph.D.
Founder and CTO, Perspica

Read Next Steps for ITOA - Part 3, covering monitoring and user experience.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Next Steps for ITOA - Part 2

APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA. These next steps include where the experts believe ITOA is headed, as well as where they think it should be headed. Part 2 covers visibility and data.

Start with Next Steps for ITOA - Part 1

REAL-TIME DATA

We see IT operational analytics evolving into a real-time process. Today, the vast majority of ITOA platforms are "post-facto" solutions analyzing events and problems that occurred in the past. They need to evolve to a true machine-learning based real-time to-the-millisecond approach. Such an approach starts with and requires wire data sources of information, which log analysis products do not possess. Modern data center infrastructure managers can't afford to react to problems. They need to predict and proactively take action in real-time, which means having the ITOA platform accessing true real-time data.
Len Rosenthal
CMO, Virtual Instruments

ITOA's next major evolution is the harnessing of real-time big data for performance management. Infrastructure, networks, and apps throw off massive volumes of relevant performance data, but ITOA had no way to process and make use of it at high resolution. Meanwhile, big data technologies focused first on off-line business intelligence problems, but are now increasingly applied to real-time, operational use cases. Big data ITOA platforms will unify key performance data sets in real-time and give operators a comprehensive, high-resolution view of performance across their enterprise, with the data instantly at hand to solve even the toughest performance problems.
Mark Sarbiewski
CMO, Kentik

IT and Security teams are drowning in dashboards and alerts in an attempt to derive answers from a sea of data. Machine learning done right will take IT Operations Analytics to the next level by proactively detecting and surfacing issues that might affect availability or security. IT teams will start relying on machine learning as a form of intelligence augmentation, or IA. To make this transition successful, high-fidelity, real-time telemetry will become a must-have.
Jesse Rothstein
Co-Founder and CTO, ExtraHop

BIG DATA

The adoption of big data principles by ITOA will follow a similar path to that of previous big data technologies resulting in an IT Operational data lake with a large analytics platform serving up intelligence, visibility tools, reporting and predictive analytics.
Trace3 Research 360 View Trend Report: IT Operations Monitoring & Analytics (ITOMA)

SMART DATA

Data is the driving force behind analytics, serving a vital role in providing much needed application assurance and insight into service delivery. One of the biggest problems IT faces is the large volume of unstructured data delivered at high velocity from a variety of disparate sources. This continuous tsunami of data does not translate into actionable insight, even when used with advanced analytics. Analytics needs to be powered by smart data that is well-structured, contextual, available in real-time, and based on pervasive visibility across the entire enterprise. Since every action and transaction traverses the enterprise through traffic flows or wire-data, it is the best source of information to glean actionable insight from in complex IT environments and to detect and investigate hidden threats faster and more accurately. When it comes to service assurance and cybersecurity, better analytics starts with smart data.
Ron Lifton
Senior Solutions Marketing Manager, NetScout

EASY ACCESS

Reviewers of APM solutions on the IT Central Station platform highlight the features that enable users to take the next step in IT Operations Analytics, namely the ability to access instrumented data analytics at any point in time. In one product review of IT operational analytics solution, a user writes that what's important is drilling down data from all different systems, in a minimal amount of time, and not impacting any performance on the servers. According to IT Central Station reviewers, these systems should be easily readable to users, so that scenarios that require problem solving are simple to identify and subsequently fix.
Russell Rothstein
Founder and CEO, IT Central Station

Last year we saw significant progress in the ITOA space blending and correlating multiple data sources. However, most of the ITOA solutions still require customers to slice and dice outcomes of blended analysis to interpret them or present these outcomes in a complex, specialized manner. I expect that this year ITOA technologies will expand use of recent advances in machine learning to automate data interpretation. The result will be a generation of specific, easy to understand insights that can be utilized by Operations teams without significant training and investigation overhead. The complexity of the analytics will be hidden from the users which will be just reading and acting on automatically generated findings, guidelines and instructions presented in a human language.
Sasha Gilenson
CEO, Evolven

UNIVERSAL DASHBOARD

Since ITOA tools combine data from multiple data sources into a single system, we will finally reach the goal of "one single dashboard" rather than siloed, disjointed reporting tools.
Kimberley Parsons Trommler
Product Evangelist, Paessler AG

COMPLETE OBSERVABILITY

We're seeing ITOA move from just visualizing data to getting complete observability into the application infrastructure. Visualizing data using charts and graphs on a dashboard is no longer sufficient for today's hyper-scale applications. So ITOA is moving towards using machine learning and artificial intelligence to understand the "normal" behavior of all data – potentially millions of metrics – then immediately surface anomalies when they occur.
JF Huard, Ph.D.
Founder and CTO, Perspica

Read Next Steps for ITOA - Part 3, covering monitoring and user experience.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...