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Next Steps for ITOA - Part 2

APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA. These next steps include where the experts believe ITOA is headed, as well as where they think it should be headed. Part 2 covers visibility and data.

Start with Next Steps for ITOA - Part 1

REAL-TIME DATA

We see IT operational analytics evolving into a real-time process. Today, the vast majority of ITOA platforms are "post-facto" solutions analyzing events and problems that occurred in the past. They need to evolve to a true machine-learning based real-time to-the-millisecond approach. Such an approach starts with and requires wire data sources of information, which log analysis products do not possess. Modern data center infrastructure managers can't afford to react to problems. They need to predict and proactively take action in real-time, which means having the ITOA platform accessing true real-time data.
Len Rosenthal
CMO, Virtual Instruments

ITOA's next major evolution is the harnessing of real-time big data for performance management. Infrastructure, networks, and apps throw off massive volumes of relevant performance data, but ITOA had no way to process and make use of it at high resolution. Meanwhile, big data technologies focused first on off-line business intelligence problems, but are now increasingly applied to real-time, operational use cases. Big data ITOA platforms will unify key performance data sets in real-time and give operators a comprehensive, high-resolution view of performance across their enterprise, with the data instantly at hand to solve even the toughest performance problems.
Mark Sarbiewski
CMO, Kentik

IT and Security teams are drowning in dashboards and alerts in an attempt to derive answers from a sea of data. Machine learning done right will take IT Operations Analytics to the next level by proactively detecting and surfacing issues that might affect availability or security. IT teams will start relying on machine learning as a form of intelligence augmentation, or IA. To make this transition successful, high-fidelity, real-time telemetry will become a must-have.
Jesse Rothstein
Co-Founder and CTO, ExtraHop

BIG DATA

The adoption of big data principles by ITOA will follow a similar path to that of previous big data technologies resulting in an IT Operational data lake with a large analytics platform serving up intelligence, visibility tools, reporting and predictive analytics.
Trace3 Research 360 View Trend Report: IT Operations Monitoring & Analytics (ITOMA)

SMART DATA

Data is the driving force behind analytics, serving a vital role in providing much needed application assurance and insight into service delivery. One of the biggest problems IT faces is the large volume of unstructured data delivered at high velocity from a variety of disparate sources. This continuous tsunami of data does not translate into actionable insight, even when used with advanced analytics. Analytics needs to be powered by smart data that is well-structured, contextual, available in real-time, and based on pervasive visibility across the entire enterprise. Since every action and transaction traverses the enterprise through traffic flows or wire-data, it is the best source of information to glean actionable insight from in complex IT environments and to detect and investigate hidden threats faster and more accurately. When it comes to service assurance and cybersecurity, better analytics starts with smart data.
Ron Lifton
Senior Solutions Marketing Manager, NetScout

EASY ACCESS

Reviewers of APM solutions on the IT Central Station platform highlight the features that enable users to take the next step in IT Operations Analytics, namely the ability to access instrumented data analytics at any point in time. In one product review of IT operational analytics solution, a user writes that what's important is drilling down data from all different systems, in a minimal amount of time, and not impacting any performance on the servers. According to IT Central Station reviewers, these systems should be easily readable to users, so that scenarios that require problem solving are simple to identify and subsequently fix.
Russell Rothstein
Founder and CEO, IT Central Station

Last year we saw significant progress in the ITOA space blending and correlating multiple data sources. However, most of the ITOA solutions still require customers to slice and dice outcomes of blended analysis to interpret them or present these outcomes in a complex, specialized manner. I expect that this year ITOA technologies will expand use of recent advances in machine learning to automate data interpretation. The result will be a generation of specific, easy to understand insights that can be utilized by Operations teams without significant training and investigation overhead. The complexity of the analytics will be hidden from the users which will be just reading and acting on automatically generated findings, guidelines and instructions presented in a human language.
Sasha Gilenson
CEO, Evolven

UNIVERSAL DASHBOARD

Since ITOA tools combine data from multiple data sources into a single system, we will finally reach the goal of "one single dashboard" rather than siloed, disjointed reporting tools.
Kimberley Parsons Trommler
Product Evangelist, Paessler AG

COMPLETE OBSERVABILITY

We're seeing ITOA move from just visualizing data to getting complete observability into the application infrastructure. Visualizing data using charts and graphs on a dashboard is no longer sufficient for today's hyper-scale applications. So ITOA is moving towards using machine learning and artificial intelligence to understand the "normal" behavior of all data – potentially millions of metrics – then immediately surface anomalies when they occur.
JF Huard, Ph.D.
Founder and CTO, Perspica

Read Next Steps for ITOA - Part 3, covering monitoring and user experience.

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...

Next Steps for ITOA - Part 2

APMdigest asked experts across the industry — including analysts, consultants and vendors — for their opinions on the next steps for ITOA. These next steps include where the experts believe ITOA is headed, as well as where they think it should be headed. Part 2 covers visibility and data.

Start with Next Steps for ITOA - Part 1

REAL-TIME DATA

We see IT operational analytics evolving into a real-time process. Today, the vast majority of ITOA platforms are "post-facto" solutions analyzing events and problems that occurred in the past. They need to evolve to a true machine-learning based real-time to-the-millisecond approach. Such an approach starts with and requires wire data sources of information, which log analysis products do not possess. Modern data center infrastructure managers can't afford to react to problems. They need to predict and proactively take action in real-time, which means having the ITOA platform accessing true real-time data.
Len Rosenthal
CMO, Virtual Instruments

ITOA's next major evolution is the harnessing of real-time big data for performance management. Infrastructure, networks, and apps throw off massive volumes of relevant performance data, but ITOA had no way to process and make use of it at high resolution. Meanwhile, big data technologies focused first on off-line business intelligence problems, but are now increasingly applied to real-time, operational use cases. Big data ITOA platforms will unify key performance data sets in real-time and give operators a comprehensive, high-resolution view of performance across their enterprise, with the data instantly at hand to solve even the toughest performance problems.
Mark Sarbiewski
CMO, Kentik

IT and Security teams are drowning in dashboards and alerts in an attempt to derive answers from a sea of data. Machine learning done right will take IT Operations Analytics to the next level by proactively detecting and surfacing issues that might affect availability or security. IT teams will start relying on machine learning as a form of intelligence augmentation, or IA. To make this transition successful, high-fidelity, real-time telemetry will become a must-have.
Jesse Rothstein
Co-Founder and CTO, ExtraHop

BIG DATA

The adoption of big data principles by ITOA will follow a similar path to that of previous big data technologies resulting in an IT Operational data lake with a large analytics platform serving up intelligence, visibility tools, reporting and predictive analytics.
Trace3 Research 360 View Trend Report: IT Operations Monitoring & Analytics (ITOMA)

SMART DATA

Data is the driving force behind analytics, serving a vital role in providing much needed application assurance and insight into service delivery. One of the biggest problems IT faces is the large volume of unstructured data delivered at high velocity from a variety of disparate sources. This continuous tsunami of data does not translate into actionable insight, even when used with advanced analytics. Analytics needs to be powered by smart data that is well-structured, contextual, available in real-time, and based on pervasive visibility across the entire enterprise. Since every action and transaction traverses the enterprise through traffic flows or wire-data, it is the best source of information to glean actionable insight from in complex IT environments and to detect and investigate hidden threats faster and more accurately. When it comes to service assurance and cybersecurity, better analytics starts with smart data.
Ron Lifton
Senior Solutions Marketing Manager, NetScout

EASY ACCESS

Reviewers of APM solutions on the IT Central Station platform highlight the features that enable users to take the next step in IT Operations Analytics, namely the ability to access instrumented data analytics at any point in time. In one product review of IT operational analytics solution, a user writes that what's important is drilling down data from all different systems, in a minimal amount of time, and not impacting any performance on the servers. According to IT Central Station reviewers, these systems should be easily readable to users, so that scenarios that require problem solving are simple to identify and subsequently fix.
Russell Rothstein
Founder and CEO, IT Central Station

Last year we saw significant progress in the ITOA space blending and correlating multiple data sources. However, most of the ITOA solutions still require customers to slice and dice outcomes of blended analysis to interpret them or present these outcomes in a complex, specialized manner. I expect that this year ITOA technologies will expand use of recent advances in machine learning to automate data interpretation. The result will be a generation of specific, easy to understand insights that can be utilized by Operations teams without significant training and investigation overhead. The complexity of the analytics will be hidden from the users which will be just reading and acting on automatically generated findings, guidelines and instructions presented in a human language.
Sasha Gilenson
CEO, Evolven

UNIVERSAL DASHBOARD

Since ITOA tools combine data from multiple data sources into a single system, we will finally reach the goal of "one single dashboard" rather than siloed, disjointed reporting tools.
Kimberley Parsons Trommler
Product Evangelist, Paessler AG

COMPLETE OBSERVABILITY

We're seeing ITOA move from just visualizing data to getting complete observability into the application infrastructure. Visualizing data using charts and graphs on a dashboard is no longer sufficient for today's hyper-scale applications. So ITOA is moving towards using machine learning and artificial intelligence to understand the "normal" behavior of all data – potentially millions of metrics – then immediately surface anomalies when they occur.
JF Huard, Ph.D.
Founder and CTO, Perspica

Read Next Steps for ITOA - Part 3, covering monitoring and user experience.

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...