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Maximizing eCommerce ROI with Synthetic Monitoring

Priyanka Tiwari

This is Part 1 of a multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

eCommerce is growing at 17% per year. Last year, the US holiday season rang up more than $600 billion dollars in revenue, and online and eCommerce generated $102 billion of that. But unfortunately eCommerce is stereotyped as an online version of the retail industry. It is much more than that. In 2013 Gartner produced a report laying out various industries by their eCommerce potential. Retail, wholesale, travel and entertainment made it to the top. No surprises there. But some were surprised by seeing traditional industries such as mining, agriculture, government, education etc. on there.


A lot has changed in the past two years; the not so eCommerce-y industries have come a long way in terms of online presence. Those who don't provide online shopping see the offline sales are being influenced by the online presence. We've seen feed manufacturers, steel distributors, and even utility providers using eCommerce to expand the geographical reach. Automotive and aerospace go the eCommerce way in the aftermarkets. All things said, eCommerce is relevant across all industries and it's growing at an exponential rate.

Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. When Amazon was down in 2013, they lost more than $60K per minute. BestBuy faced a huge social media backlash when shoppers couldn't use Bestbuy.com during holiday season. On the flip side:

"By reducing page load time to 1.2 seconds from whopping (!) 6 seconds, Shopzilla saw 12% increase in revenue"

"AutoAnything.com increased conversion rates by 9% by cutting down the load time by half."

You get it; poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do.

Poor eCommerce is no different than going to a physical store, and seeing that it's closed or only few checkout lanes are open and there is a huge line. What do you do if it takes too long? You switch the lanes or you go to a different shop. That other lane in the eCommerce world is a different website, a different eCommerce store, maybe a competitor.

eCommerce Ecosystem

Modern eCommerce heavily relies on external and third-party components for critical functionalities such as search, cart and payment etc. And how can we forget the online advertising and social media plugins that bring traffic? Last holiday season, more than 30% of eCommerce traffic was routed by social media plugins. Companies that provide the following important eCommerce functionalities via plugins, APIs, applications or tools are important players in the eCommerce ecosystem.


If your company is part of the eCommerce ecosystem, the enormity of the eCommerce opportunity and growth applies to you! Google maps, PayPal, Elasticsearch, Evernote, Flickr get more than billion calls every day. Expedia quoted that 90% of its revenue comes from API business. In 2013, Salesforce generated 50% of its $3B revenue via APIs. Let's say you are the provider of payment processing API. It is your responsibility to ensure that your API is available 24x7, performing per your consumer's requirements and is returning right data at the right places. A poor performing API slows down the adoption, results in poor rating and reduced brand equity, finally reducing revenue.

As an eCommerce provider or part of the eCommerce ecosystem, you can leverage the entirety of eCommerce opportunity with proactive monitoring.

In the upcoming parts of this blog series, we will cover the trends in eCommerce as a result of trends in technology, the special case of peak season and how you can maximize the eCommerce ROI with proactive performance monitoring.

Read Part 2: Maximizing eCommerce ROI - Understanding the Latest Trends

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

Maximizing eCommerce ROI with Synthetic Monitoring

Priyanka Tiwari

This is Part 1 of a multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

eCommerce is growing at 17% per year. Last year, the US holiday season rang up more than $600 billion dollars in revenue, and online and eCommerce generated $102 billion of that. But unfortunately eCommerce is stereotyped as an online version of the retail industry. It is much more than that. In 2013 Gartner produced a report laying out various industries by their eCommerce potential. Retail, wholesale, travel and entertainment made it to the top. No surprises there. But some were surprised by seeing traditional industries such as mining, agriculture, government, education etc. on there.


A lot has changed in the past two years; the not so eCommerce-y industries have come a long way in terms of online presence. Those who don't provide online shopping see the offline sales are being influenced by the online presence. We've seen feed manufacturers, steel distributors, and even utility providers using eCommerce to expand the geographical reach. Automotive and aerospace go the eCommerce way in the aftermarkets. All things said, eCommerce is relevant across all industries and it's growing at an exponential rate.

Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. When Amazon was down in 2013, they lost more than $60K per minute. BestBuy faced a huge social media backlash when shoppers couldn't use Bestbuy.com during holiday season. On the flip side:

"By reducing page load time to 1.2 seconds from whopping (!) 6 seconds, Shopzilla saw 12% increase in revenue"

"AutoAnything.com increased conversion rates by 9% by cutting down the load time by half."

You get it; poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do.

Poor eCommerce is no different than going to a physical store, and seeing that it's closed or only few checkout lanes are open and there is a huge line. What do you do if it takes too long? You switch the lanes or you go to a different shop. That other lane in the eCommerce world is a different website, a different eCommerce store, maybe a competitor.

eCommerce Ecosystem

Modern eCommerce heavily relies on external and third-party components for critical functionalities such as search, cart and payment etc. And how can we forget the online advertising and social media plugins that bring traffic? Last holiday season, more than 30% of eCommerce traffic was routed by social media plugins. Companies that provide the following important eCommerce functionalities via plugins, APIs, applications or tools are important players in the eCommerce ecosystem.


If your company is part of the eCommerce ecosystem, the enormity of the eCommerce opportunity and growth applies to you! Google maps, PayPal, Elasticsearch, Evernote, Flickr get more than billion calls every day. Expedia quoted that 90% of its revenue comes from API business. In 2013, Salesforce generated 50% of its $3B revenue via APIs. Let's say you are the provider of payment processing API. It is your responsibility to ensure that your API is available 24x7, performing per your consumer's requirements and is returning right data at the right places. A poor performing API slows down the adoption, results in poor rating and reduced brand equity, finally reducing revenue.

As an eCommerce provider or part of the eCommerce ecosystem, you can leverage the entirety of eCommerce opportunity with proactive monitoring.

In the upcoming parts of this blog series, we will cover the trends in eCommerce as a result of trends in technology, the special case of peak season and how you can maximize the eCommerce ROI with proactive performance monitoring.

Read Part 2: Maximizing eCommerce ROI - Understanding the Latest Trends

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...