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Maximizing eCommerce ROI with Synthetic Monitoring

Priyanka Tiwari

This is Part 1 of a multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

eCommerce is growing at 17% per year. Last year, the US holiday season rang up more than $600 billion dollars in revenue, and online and eCommerce generated $102 billion of that. But unfortunately eCommerce is stereotyped as an online version of the retail industry. It is much more than that. In 2013 Gartner produced a report laying out various industries by their eCommerce potential. Retail, wholesale, travel and entertainment made it to the top. No surprises there. But some were surprised by seeing traditional industries such as mining, agriculture, government, education etc. on there.


A lot has changed in the past two years; the not so eCommerce-y industries have come a long way in terms of online presence. Those who don't provide online shopping see the offline sales are being influenced by the online presence. We've seen feed manufacturers, steel distributors, and even utility providers using eCommerce to expand the geographical reach. Automotive and aerospace go the eCommerce way in the aftermarkets. All things said, eCommerce is relevant across all industries and it's growing at an exponential rate.

Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. When Amazon was down in 2013, they lost more than $60K per minute. BestBuy faced a huge social media backlash when shoppers couldn't use Bestbuy.com during holiday season. On the flip side:

"By reducing page load time to 1.2 seconds from whopping (!) 6 seconds, Shopzilla saw 12% increase in revenue"

"AutoAnything.com increased conversion rates by 9% by cutting down the load time by half."

You get it; poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do.

Poor eCommerce is no different than going to a physical store, and seeing that it's closed or only few checkout lanes are open and there is a huge line. What do you do if it takes too long? You switch the lanes or you go to a different shop. That other lane in the eCommerce world is a different website, a different eCommerce store, maybe a competitor.

eCommerce Ecosystem

Modern eCommerce heavily relies on external and third-party components for critical functionalities such as search, cart and payment etc. And how can we forget the online advertising and social media plugins that bring traffic? Last holiday season, more than 30% of eCommerce traffic was routed by social media plugins. Companies that provide the following important eCommerce functionalities via plugins, APIs, applications or tools are important players in the eCommerce ecosystem.


If your company is part of the eCommerce ecosystem, the enormity of the eCommerce opportunity and growth applies to you! Google maps, PayPal, Elasticsearch, Evernote, Flickr get more than billion calls every day. Expedia quoted that 90% of its revenue comes from API business. In 2013, Salesforce generated 50% of its $3B revenue via APIs. Let's say you are the provider of payment processing API. It is your responsibility to ensure that your API is available 24x7, performing per your consumer's requirements and is returning right data at the right places. A poor performing API slows down the adoption, results in poor rating and reduced brand equity, finally reducing revenue.

As an eCommerce provider or part of the eCommerce ecosystem, you can leverage the entirety of eCommerce opportunity with proactive monitoring.

In the upcoming parts of this blog series, we will cover the trends in eCommerce as a result of trends in technology, the special case of peak season and how you can maximize the eCommerce ROI with proactive performance monitoring.

Read Part 2: Maximizing eCommerce ROI - Understanding the Latest Trends

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

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In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

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Maximizing eCommerce ROI with Synthetic Monitoring

Priyanka Tiwari

This is Part 1 of a multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

eCommerce is growing at 17% per year. Last year, the US holiday season rang up more than $600 billion dollars in revenue, and online and eCommerce generated $102 billion of that. But unfortunately eCommerce is stereotyped as an online version of the retail industry. It is much more than that. In 2013 Gartner produced a report laying out various industries by their eCommerce potential. Retail, wholesale, travel and entertainment made it to the top. No surprises there. But some were surprised by seeing traditional industries such as mining, agriculture, government, education etc. on there.


A lot has changed in the past two years; the not so eCommerce-y industries have come a long way in terms of online presence. Those who don't provide online shopping see the offline sales are being influenced by the online presence. We've seen feed manufacturers, steel distributors, and even utility providers using eCommerce to expand the geographical reach. Automotive and aerospace go the eCommerce way in the aftermarkets. All things said, eCommerce is relevant across all industries and it's growing at an exponential rate.

Everyone who provides eCommerce understands the significance of website or mobile application performance and how it directly hits the bottom line. And those who are new to eCommerce have started realizing the monetary consequences of page loads and bounce rates. When Amazon was down in 2013, they lost more than $60K per minute. BestBuy faced a huge social media backlash when shoppers couldn't use Bestbuy.com during holiday season. On the flip side:

"By reducing page load time to 1.2 seconds from whopping (!) 6 seconds, Shopzilla saw 12% increase in revenue"

"AutoAnything.com increased conversion rates by 9% by cutting down the load time by half."

You get it; poor eCommerce performance directly hits your bottom line. No matter what industry you are in, you should be monitoring your websites, web applications and mobile applications to ensure that your customers and end users can do what they wish to do.

Poor eCommerce is no different than going to a physical store, and seeing that it's closed or only few checkout lanes are open and there is a huge line. What do you do if it takes too long? You switch the lanes or you go to a different shop. That other lane in the eCommerce world is a different website, a different eCommerce store, maybe a competitor.

eCommerce Ecosystem

Modern eCommerce heavily relies on external and third-party components for critical functionalities such as search, cart and payment etc. And how can we forget the online advertising and social media plugins that bring traffic? Last holiday season, more than 30% of eCommerce traffic was routed by social media plugins. Companies that provide the following important eCommerce functionalities via plugins, APIs, applications or tools are important players in the eCommerce ecosystem.


If your company is part of the eCommerce ecosystem, the enormity of the eCommerce opportunity and growth applies to you! Google maps, PayPal, Elasticsearch, Evernote, Flickr get more than billion calls every day. Expedia quoted that 90% of its revenue comes from API business. In 2013, Salesforce generated 50% of its $3B revenue via APIs. Let's say you are the provider of payment processing API. It is your responsibility to ensure that your API is available 24x7, performing per your consumer's requirements and is returning right data at the right places. A poor performing API slows down the adoption, results in poor rating and reduced brand equity, finally reducing revenue.

As an eCommerce provider or part of the eCommerce ecosystem, you can leverage the entirety of eCommerce opportunity with proactive monitoring.

In the upcoming parts of this blog series, we will cover the trends in eCommerce as a result of trends in technology, the special case of peak season and how you can maximize the eCommerce ROI with proactive performance monitoring.

Read Part 2: Maximizing eCommerce ROI - Understanding the Latest Trends

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...