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Maximizing eCommerce ROI: Understanding the Latest Trends

Priyanka Tiwari

This is part 2 of the multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

Start with Part 1: Maximizing eCommerce ROI with Synthetic Monitoring

In the last post, we learned about the eCommerce opportunity, its spread across all industries and the nature of eCommerce ecosystem. In this blog post we will see the trends in eCommerce and how you can thrive in your business with the help of proactive performance monitoring.

Your Customers Are Getting Impatient

Because good things come to those who refuse to wait! Your customers don’t want to wait as your website takes more than a blink of an eye to load. They won’t forgive you for slower websites or ill-functional apps.

In a survey done by Internet Retailer the majority of Americans said: “ ..in a real shop, they would wait in line for no longer than 15 minutes. However, on the web, over 25% will abandon a webpage that takes more than 4 seconds to load.”

... 40% will abandon a webpage that takes more than three seconds to load. And when it comes to mobile apps, customers will move on if an action takes more than 300ms to complete. IBM holiday recap report found that the bounce rate is increasing and the conversion rate is decreasing. Over the past few years, we have seen the cart abandonment rate increase to 75% in 2015.

Early this year, Business Insider reported that $4 trillion worth of merchandise will be abandoned in online shopping carts this year. And savvy eCommerce providers can recover about 63% of it.

What can a savvy eCommerce provider like you do to bring back your money?

See It as the Customer Sees It

The individual components of your eCommerce might be working well, but what happens when it all comes together? Proactively monitoring your web and mobile applications exactly as seen by the customers gives you a clear picture of user experience. Monitor actual user transactions and not just the components that support them. Be ready for whatever challenge your customers throw at you.

Tip: Monitor your web and mobile applications at the real browser level, where all the moving parts of the applications come together. Monitor from where your customers are or where they will be, taking into account the user experience.

Holiday Season is a Marathon, Not a Sprint

Gone are the days when retail just worried about the peak demands during Black Friday. This fascinating report on last holiday season done by Custora revealed that Black Friday and Cyber Monday only generated 10% of the Holiday revenue. The rest, 90% was generated over the period of 58 days.


As eCommerce expands across all industries, the peak seasons change. As you go abroad, your peak seasons and times of operation change. Now your customers celebrate Chinese New Year or International Singles Day or Earth Day.

Tip: Don’t wait for your holiday or peak season to start monitoring and optimizing performance of your eCommerce offering. Continually monitor, understand and improve your applications for all expected and unexpected peak seasons.

Make Room for New Holidays

This year we saw a brand new holiday called Amazon Prime Day. Walmart immediately mocked Amazon about it and both eCommerce providers saw a peak in traffic. Amazon claimed that Prime Day was bigger than Black Friday 2014.


Was it successful or not is beyond the scope of this blogpost. But it was indeed a great example of performance testing in production. It may seem like a distant future for your industry but it’s closer than it appears. We believe that these "retailer specific" holidays will become the new normal going forward. This gives companies a chance to test their applications and the infrastructure that supports it in real time. So when the actual peak season comes, they can be better prepared.

Tip: Performance testing in production is here to stay. Not everyone has the resource strength of Amazon and Walmart but depending on your industry, customers and nature of business, you can execute some flavor of it and become the pioneer.

Read Part 3: Maximizing eCommerce ROI in the Age of the Customer

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

Maximizing eCommerce ROI: Understanding the Latest Trends

Priyanka Tiwari

This is part 2 of the multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

Start with Part 1: Maximizing eCommerce ROI with Synthetic Monitoring

In the last post, we learned about the eCommerce opportunity, its spread across all industries and the nature of eCommerce ecosystem. In this blog post we will see the trends in eCommerce and how you can thrive in your business with the help of proactive performance monitoring.

Your Customers Are Getting Impatient

Because good things come to those who refuse to wait! Your customers don’t want to wait as your website takes more than a blink of an eye to load. They won’t forgive you for slower websites or ill-functional apps.

In a survey done by Internet Retailer the majority of Americans said: “ ..in a real shop, they would wait in line for no longer than 15 minutes. However, on the web, over 25% will abandon a webpage that takes more than 4 seconds to load.”

... 40% will abandon a webpage that takes more than three seconds to load. And when it comes to mobile apps, customers will move on if an action takes more than 300ms to complete. IBM holiday recap report found that the bounce rate is increasing and the conversion rate is decreasing. Over the past few years, we have seen the cart abandonment rate increase to 75% in 2015.

Early this year, Business Insider reported that $4 trillion worth of merchandise will be abandoned in online shopping carts this year. And savvy eCommerce providers can recover about 63% of it.

What can a savvy eCommerce provider like you do to bring back your money?

See It as the Customer Sees It

The individual components of your eCommerce might be working well, but what happens when it all comes together? Proactively monitoring your web and mobile applications exactly as seen by the customers gives you a clear picture of user experience. Monitor actual user transactions and not just the components that support them. Be ready for whatever challenge your customers throw at you.

Tip: Monitor your web and mobile applications at the real browser level, where all the moving parts of the applications come together. Monitor from where your customers are or where they will be, taking into account the user experience.

Holiday Season is a Marathon, Not a Sprint

Gone are the days when retail just worried about the peak demands during Black Friday. This fascinating report on last holiday season done by Custora revealed that Black Friday and Cyber Monday only generated 10% of the Holiday revenue. The rest, 90% was generated over the period of 58 days.


As eCommerce expands across all industries, the peak seasons change. As you go abroad, your peak seasons and times of operation change. Now your customers celebrate Chinese New Year or International Singles Day or Earth Day.

Tip: Don’t wait for your holiday or peak season to start monitoring and optimizing performance of your eCommerce offering. Continually monitor, understand and improve your applications for all expected and unexpected peak seasons.

Make Room for New Holidays

This year we saw a brand new holiday called Amazon Prime Day. Walmart immediately mocked Amazon about it and both eCommerce providers saw a peak in traffic. Amazon claimed that Prime Day was bigger than Black Friday 2014.


Was it successful or not is beyond the scope of this blogpost. But it was indeed a great example of performance testing in production. It may seem like a distant future for your industry but it’s closer than it appears. We believe that these "retailer specific" holidays will become the new normal going forward. This gives companies a chance to test their applications and the infrastructure that supports it in real time. So when the actual peak season comes, they can be better prepared.

Tip: Performance testing in production is here to stay. Not everyone has the resource strength of Amazon and Walmart but depending on your industry, customers and nature of business, you can execute some flavor of it and become the pioneer.

Read Part 3: Maximizing eCommerce ROI in the Age of the Customer

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...