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Maximizing eCommerce ROI: Understanding the Latest Trends

Priyanka Tiwari

This is part 2 of the multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

Start with Part 1: Maximizing eCommerce ROI with Synthetic Monitoring

In the last post, we learned about the eCommerce opportunity, its spread across all industries and the nature of eCommerce ecosystem. In this blog post we will see the trends in eCommerce and how you can thrive in your business with the help of proactive performance monitoring.

Your Customers Are Getting Impatient

Because good things come to those who refuse to wait! Your customers don’t want to wait as your website takes more than a blink of an eye to load. They won’t forgive you for slower websites or ill-functional apps.

In a survey done by Internet Retailer the majority of Americans said: “ ..in a real shop, they would wait in line for no longer than 15 minutes. However, on the web, over 25% will abandon a webpage that takes more than 4 seconds to load.”

... 40% will abandon a webpage that takes more than three seconds to load. And when it comes to mobile apps, customers will move on if an action takes more than 300ms to complete. IBM holiday recap report found that the bounce rate is increasing and the conversion rate is decreasing. Over the past few years, we have seen the cart abandonment rate increase to 75% in 2015.

Early this year, Business Insider reported that $4 trillion worth of merchandise will be abandoned in online shopping carts this year. And savvy eCommerce providers can recover about 63% of it.

What can a savvy eCommerce provider like you do to bring back your money?

See It as the Customer Sees It

The individual components of your eCommerce might be working well, but what happens when it all comes together? Proactively monitoring your web and mobile applications exactly as seen by the customers gives you a clear picture of user experience. Monitor actual user transactions and not just the components that support them. Be ready for whatever challenge your customers throw at you.

Tip: Monitor your web and mobile applications at the real browser level, where all the moving parts of the applications come together. Monitor from where your customers are or where they will be, taking into account the user experience.

Holiday Season is a Marathon, Not a Sprint

Gone are the days when retail just worried about the peak demands during Black Friday. This fascinating report on last holiday season done by Custora revealed that Black Friday and Cyber Monday only generated 10% of the Holiday revenue. The rest, 90% was generated over the period of 58 days.

Image removed.

As eCommerce expands across all industries, the peak seasons change. As you go abroad, your peak seasons and times of operation change. Now your customers celebrate Chinese New Year or International Singles Day or Earth Day.

Tip: Don’t wait for your holiday or peak season to start monitoring and optimizing performance of your eCommerce offering. Continually monitor, understand and improve your applications for all expected and unexpected peak seasons.

Make Room for New Holidays

This year we saw a brand new holiday called Amazon Prime Day. Walmart immediately mocked Amazon about it and both eCommerce providers saw a peak in traffic. Amazon claimed that Prime Day was bigger than Black Friday 2014.

Image removed.

Was it successful or not is beyond the scope of this blogpost. But it was indeed a great example of performance testing in production. It may seem like a distant future for your industry but it’s closer than it appears. We believe that these "retailer specific" holidays will become the new normal going forward. This gives companies a chance to test their applications and the infrastructure that supports it in real time. So when the actual peak season comes, they can be better prepared.

Tip: Performance testing in production is here to stay. Not everyone has the resource strength of Amazon and Walmart but depending on your industry, customers and nature of business, you can execute some flavor of it and become the pioneer.

Read Part 3: Maximizing eCommerce ROI in the Age of the Customer

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

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Maximizing eCommerce ROI: Understanding the Latest Trends

Priyanka Tiwari

This is part 2 of the multipart blog series explaining trends in eCommerce as a result of underlying trends in technology and how ecommerce providers can maximize ROI with the help of proactive performance monitoring.

Start with Part 1: Maximizing eCommerce ROI with Synthetic Monitoring

In the last post, we learned about the eCommerce opportunity, its spread across all industries and the nature of eCommerce ecosystem. In this blog post we will see the trends in eCommerce and how you can thrive in your business with the help of proactive performance monitoring.

Your Customers Are Getting Impatient

Because good things come to those who refuse to wait! Your customers don’t want to wait as your website takes more than a blink of an eye to load. They won’t forgive you for slower websites or ill-functional apps.

In a survey done by Internet Retailer the majority of Americans said: “ ..in a real shop, they would wait in line for no longer than 15 minutes. However, on the web, over 25% will abandon a webpage that takes more than 4 seconds to load.”

... 40% will abandon a webpage that takes more than three seconds to load. And when it comes to mobile apps, customers will move on if an action takes more than 300ms to complete. IBM holiday recap report found that the bounce rate is increasing and the conversion rate is decreasing. Over the past few years, we have seen the cart abandonment rate increase to 75% in 2015.

Early this year, Business Insider reported that $4 trillion worth of merchandise will be abandoned in online shopping carts this year. And savvy eCommerce providers can recover about 63% of it.

What can a savvy eCommerce provider like you do to bring back your money?

See It as the Customer Sees It

The individual components of your eCommerce might be working well, but what happens when it all comes together? Proactively monitoring your web and mobile applications exactly as seen by the customers gives you a clear picture of user experience. Monitor actual user transactions and not just the components that support them. Be ready for whatever challenge your customers throw at you.

Tip: Monitor your web and mobile applications at the real browser level, where all the moving parts of the applications come together. Monitor from where your customers are or where they will be, taking into account the user experience.

Holiday Season is a Marathon, Not a Sprint

Gone are the days when retail just worried about the peak demands during Black Friday. This fascinating report on last holiday season done by Custora revealed that Black Friday and Cyber Monday only generated 10% of the Holiday revenue. The rest, 90% was generated over the period of 58 days.

Image removed.

As eCommerce expands across all industries, the peak seasons change. As you go abroad, your peak seasons and times of operation change. Now your customers celebrate Chinese New Year or International Singles Day or Earth Day.

Tip: Don’t wait for your holiday or peak season to start monitoring and optimizing performance of your eCommerce offering. Continually monitor, understand and improve your applications for all expected and unexpected peak seasons.

Make Room for New Holidays

This year we saw a brand new holiday called Amazon Prime Day. Walmart immediately mocked Amazon about it and both eCommerce providers saw a peak in traffic. Amazon claimed that Prime Day was bigger than Black Friday 2014.

Image removed.

Was it successful or not is beyond the scope of this blogpost. But it was indeed a great example of performance testing in production. It may seem like a distant future for your industry but it’s closer than it appears. We believe that these "retailer specific" holidays will become the new normal going forward. This gives companies a chance to test their applications and the infrastructure that supports it in real time. So when the actual peak season comes, they can be better prepared.

Tip: Performance testing in production is here to stay. Not everyone has the resource strength of Amazon and Walmart but depending on your industry, customers and nature of business, you can execute some flavor of it and become the pioneer.

Read Part 3: Maximizing eCommerce ROI in the Age of the Customer

Priyanka Tiwari is Product Marketing Manager, AlertSite, SmartBear Software.

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One of the most misunderstood culprits of poor application performance is packet loss. Even minimal packet loss can cripple the throughput of a high-speed connection, making enterprise applications sluggish and frustrating for remote employee ... So, what's going wrong? And why does adding more bandwidth fail to fix the issue? ...

Image
Cloudbrink

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 5 covers the infrastructure and hardware supporting AI ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 4 covers advancements in AI technology ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 3 covers AI's impact on employees and their roles ...

Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 2 covers the challenges presented by AI, as well as solutions to those problems ...

In the final part of APMdigest's 2025 Predictions Series, industry experts offer predictions on how AI will evolve and impact technology and business in 2025 ...

E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

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The 2025 Catchpoint SRE Report dives into the forces transforming the SRE landscape, exploring both the challenges and opportunities ahead. Let's break down the key findings and what they mean for SRE professionals and the businesses relying on them ...

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The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

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