AppEnsure introduced its application performance monitoring and management solution.

AppEnsure automatically measures response time and throughput for all applications, including custom developed and purchased, in all locations; physical, virtualized, public and private cloud.

From a one click install, AppEnsure takes only minutes to deliver value with automatic discovery and naming of all applications, without any user configuration.

Every transaction is mapped both virtually and physically with automatic baselining of historical response times. This App Ops-focused solution gives fast time to resolution by delivering root cause analysis with automated application visibility, presenting clear instructions for the fast resolution of issues by operations teams responsible for the support of every production application.

With AppEnsure, users can:

- Quickly discover applications -- both custom and off-the-shelf, applications are automatically discovered by name and topology, keeping updated even in dynamic hybrid deployments

- Access real-time, correlated, root cause analysis -- providing actionable, real-time data when response time and throughput of an application decline

- Work with both custom developed and off-the-shelf applications -- written to both Windows and Linux, whether they are deployed on physical, virtual or cloud infrastructures.

"Understanding the root cause of application performance issues has become increasingly difficult as companies move from traditional physical infrastructures to cloud and virtualized environments. This move has created a large increase in IT spend, as organizations attempt to manage these performance issues," said Colin L.M. Macnab, CEO and co-founder of AppEnsure.

"We founded AppEnsure to address the deficiency in current performance management systems and help companies overcome these limitations by providing a simple way to measure response time and throughput of everything in their computing environment distributed across physical, datacenter, private and public clouds. Our goal is to provide the necessary tools for ensuring mission critical application performance for all applications, not just custom ones."

In response to the demand from Citrix and VMware's VAR channel, AppEnsure is now enabling VARs to demonstrate the effectiveness of currently implemented and proposed projects, free of cost. VARs can use AppEnsure to baseline the performance of an environment prior to implementing a project, and then demonstrate that a project has in fact delivered the desired improvements in application performance upon its completion. Participation in the Project License Program is open to qualified VARs who register each project with AppEnsure.

AppEnsure's application management solution is currently available.