ExtraHop has formed a partnership with Avenida, a performance monitoring and optimization specialist, who will deploy ExtraHop wire data analytics platforms to help its extensive customer base across Denmark enhance visibility into IT infrastructure and solve complex application issues.
Avenida delivers application performance monitoring as a service and develops its own advanced software tools to help a range of clients across the region with particular focus on the Nordics. Avenida is particularly strong within finance, insurance and e-commerce and includes six of the 20 largest Danish companies as its clients alongside high-profile authorities, councils and governmental organizations. Avenida has recently received a major capital injection to further strengthen an already healthy company and to pave the way for an ambitious five-year growth plan.
To deliver its key services such as cross-layer optimization and cloud migration, Avenida has traditionally used server-based clients for monitoring along with specially developed in-house tools for individual applications and customer environments. But as Jesper Geisler, CEO for Avenida explains, "There are limitations to this approach as in some cases parts of the IT infrastructure or application set may reside in an external third party where we can't deploy server-based agents. For projects where we are looking at very large environments, the complexity means that pinpointing where to focus our efforts can be a challenge."
"ExtraHop's approach to wire data analytics is a real innovation and provides a level of visibility that is simply not available in other platforms," says Geisler, "We are already involved in a proof of concept project with another existing client and can see the potential for its deployment in areas such as cloud and hybrid environments where gaining application intelligence is often a challenge." Avenida is also exploring its ability to build ExtraHop into its own portfolio of managed services alongside solution sales.
ExtraHop and Avenida will be conducting joint outreach and sales programmes during 2016.
Colin Pittham, VP Sales EMEA for ExtraHop added, "Application Performance Management is under the spotlight as organizations transition from on-premise to more dynamic IT infrastructures that includes cloud and SaaS. Our work with experts like Avenida will help us to showcase the potential of wire data analytics as an essential component in that successful transition and ongoing service delivery capability."
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