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Web Performance 101: 4 Recommendations to Improve Web Performance

Web Performance and the impact of SPDY, HTTP/2 and QUIC
Jean Tunis

As websites continue to advance, the underlying protocols that they run on top of must change in order to meet the demands of user expected page load times. This blog is the second in a series on APMdigest where I will discuss web application performance and how new protocols like SPDY, HTTP/2, and QUIC will hopefully improve it so we can have happy website users.

Start with Web Performance 101: The Bandwidth Myth

Here are some common recommendations to optimize the steps of a web page request. Having looked at a number of web applications over the years, there have been numerous recommendations I have made over and over. Each web app is different, so these recommendations don't apply to every one of them, but should offer some guidance.

1. Reduce latency between user and server

I talked about this one in my last blog. It's not the bandwidth that matters most; it's latency. You need to reduce time it takes for a packet to go from your user or visitor to your server.

Whether the users are coming from the Internet or within the Intranet, the goal is to make the latency is short as possible. You can't get around the physics around distance, but there are some things you can do.

Externally, you have CDN providers that can help caching. Internally, you can deploy WAN optimization devices to do the same, and more.

If you have more control, you can simply ensure that your application is used by those who are closer to the server.

Closer distance between user and server can mask a lot of issues with an efficient application.

2. Increase number of connections, but up to a point

You want to maximize the number of connections you are making to the server to get as much data back to the visitor as possible. With HTTP/1.1, you don't want just one connection.

But you don't want too many connections either. Too many will start to impact the resources on both the server and the visitor's PC. And that would be bad for web performance.

Opening up these connections takes time as well. The TCP 3-way handshake needs to occur. It would occur every time, and if latency is not low enough, site visitors are impacted by this for every new connection that gets opened.

3. Compress all data

You want to minimize the amount of data that gets sent to the visitor's browser for it to download or render on the computer screen. So file sizes should only be as big as they need to be. If they cannot get any smaller, they should be compressed if that's possible.

This is something that doesn't happen enough. Nearly every modern browser supports gzip compression, yet some servers out there still do not have it implemented.

4. Increase server resources

Like bandwidth, server resources have become less of a constraint over the years. We now have multi-core, GHz processors, TB storage, GB RAM, etc. But there are still times when a website is using up these resources, and the immediate way to reduce response time may be to increase server resources. Due to the availability of such resources, it's usually not a big issue upgrading.

There are many other recommendations. This is just a sample of the things that can be done to improve web performance.

In upcoming blogs on APMdigest, I will explore the impact of SPDY, HTTP/2 and QUIC on web performance.

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Web Performance 101: 4 Recommendations to Improve Web Performance

Web Performance and the impact of SPDY, HTTP/2 and QUIC
Jean Tunis

As websites continue to advance, the underlying protocols that they run on top of must change in order to meet the demands of user expected page load times. This blog is the second in a series on APMdigest where I will discuss web application performance and how new protocols like SPDY, HTTP/2, and QUIC will hopefully improve it so we can have happy website users.

Start with Web Performance 101: The Bandwidth Myth

Here are some common recommendations to optimize the steps of a web page request. Having looked at a number of web applications over the years, there have been numerous recommendations I have made over and over. Each web app is different, so these recommendations don't apply to every one of them, but should offer some guidance.

1. Reduce latency between user and server

I talked about this one in my last blog. It's not the bandwidth that matters most; it's latency. You need to reduce time it takes for a packet to go from your user or visitor to your server.

Whether the users are coming from the Internet or within the Intranet, the goal is to make the latency is short as possible. You can't get around the physics around distance, but there are some things you can do.

Externally, you have CDN providers that can help caching. Internally, you can deploy WAN optimization devices to do the same, and more.

If you have more control, you can simply ensure that your application is used by those who are closer to the server.

Closer distance between user and server can mask a lot of issues with an efficient application.

2. Increase number of connections, but up to a point

You want to maximize the number of connections you are making to the server to get as much data back to the visitor as possible. With HTTP/1.1, you don't want just one connection.

But you don't want too many connections either. Too many will start to impact the resources on both the server and the visitor's PC. And that would be bad for web performance.

Opening up these connections takes time as well. The TCP 3-way handshake needs to occur. It would occur every time, and if latency is not low enough, site visitors are impacted by this for every new connection that gets opened.

3. Compress all data

You want to minimize the amount of data that gets sent to the visitor's browser for it to download or render on the computer screen. So file sizes should only be as big as they need to be. If they cannot get any smaller, they should be compressed if that's possible.

This is something that doesn't happen enough. Nearly every modern browser supports gzip compression, yet some servers out there still do not have it implemented.

4. Increase server resources

Like bandwidth, server resources have become less of a constraint over the years. We now have multi-core, GHz processors, TB storage, GB RAM, etc. But there are still times when a website is using up these resources, and the immediate way to reduce response time may be to increase server resources. Due to the availability of such resources, it's usually not a big issue upgrading.

There are many other recommendations. This is just a sample of the things that can be done to improve web performance.

In upcoming blogs on APMdigest, I will explore the impact of SPDY, HTTP/2 and QUIC on web performance.

Hot Topics

The Latest

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...