Gigamon launched the Catalyst Channel Program, marking a shift to a true channel-first approach, defined by a companywide effort to fully leverage the Gigamon Independent Software Vendor (ISV) ecosystem and channel to accelerate demand creation and expand its reach into Global 5000 customers.
The Catalyst program features a completely overhauled incentive structure that rewards outstanding performance, increasing the earning potential of Gigamon channel partners.
The Catalyst Channel Program empowers partners to identify and drive revenue opportunities. To support these efforts, technical sales enablement has been fully refreshed, additional training resources have been developed, a fully integrated partner portal is in place and a completely refreshed discount and incentive strategy has been launched.
“Our unparalleled investment in the Catalyst Channel Program strengthens our ecosystem by increasing partner training, providing stronger support tools, delivering greater market access and accelerated business growth opportunities. This creates a winning formula for our ecosystem and maximizes value for our customers,” said Shane Buckley, President and Chief Operating Officer of Gigamon. “Moving forward, our sales, marketing and enablement efforts will be laser-focused on a channel-first approach, starting with the strategic overhaul of the incentive models which creates an unmatched value exchange for our partners.”
Michelle Hodges, VP of Worldwide Channels and Alliances at Gigamon, said: “To our partners, our promise is to work more closely with you and the Gigamon ISV ecosystem, be easier to work with and invest in your success. The Catalyst Channel Program is designed to reward value with margin, and we’re ready to truly be channel-first.”
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