2023 Application Performance Management Predictions - Part 7
December 14, 2022
Share this

Industry experts offer thoughtful, insightful, and often controversial predictions on how APM, AIOps, Observability, OpenTelemetry and related technologies will evolve and impact business in 2023. Part 7 covers the user experience.

Start with: 2023 Application Performance Management Predictions - Part 1

Start with: 2023 Application Performance Management Predictions - Part 2

Start with: 2023 Application Performance Management Predictions - Part 3

Start with: 2023 Application Performance Management Predictions - Part 4

Start with: 2023 Application Performance Management Predictions - Part 5

Start with: 2023 Application Performance Management Predictions - Part 6

DIGITAL EXPERIENCE MANAGEMENT MOVES UP THE PRIORITY LIST IN 2023

Digital experience management (DEM) has become extremely important over the past year, as it has a direct impact on employee attraction and retention. The new world of widely distributed workforces and hybrid work has placed a greater burden on IT teams to make sure employees remain productive and satisfied in their work. We predict that DEM will continue to move up the priority list and garner more IT budget in the coming years as HR departments will be looking to the CIO and the IT organization to remain competitive in terms of offering a productive, satisfying end-user experience.
Dan O'Farrell
VP of Product Marketing, IGEL

THE DIGITAL EXPERIENCE-CENTRIC ORGANIZATION

Companies will become increasingly digital and experience-focused to thrive. The pandemic showed every company that its ability to survive was closely attached to the use of digital touchpoints to connect and service customers. Companies had to double-down on digital tools, improve their skills for managing digital experiences, and change operational processes and business models to adopt this digital-first approach. The pandemic-induced digital acceleration has only increased the pressure on every company to become a digital, experience-centric organization.
Will Payman
Senior Director, Strategy Customer Experience, Synoptek

CONVERGENCE OF DIGITAL EXPERIENCE MANAGEMENT WITH HELPDESK

2023 will be the year of convergence — where the markets are colliding. Currently, ITSM and ITOM product line of business convergence is being witnessed. In the coming year, digital experience management blended with helpdesk functions like remote assistance will converge with service management.
Sree Subramaniam
Sr Dir, Inbound Product Mgmt, ITOM, ServiceNow

NEED FOR DIGITAL ACCESSIBILITY

As many as 19 million Americans are excluded when digital experiences are not designed with disabled people in mind. 62% of those who use assistive technologies — like screen readers, tactile keyboards and more — say they frequently experience errors on a given day and 44% of those who use this tech experience errors that keep them from accomplishing a task on a daily basis. Many organizations haven't focused on ensuring their tech is available and accessible to everyone, making them behind on their digital accessibility journey. In 2023, we expect companies who are not prioritizing digital accessibility to lose users extensively in favor of companies who are ensuring their websites, applications, digital documents and more are readily available for all their users — including those with disabilities — and putting steam into testing for digital accessibility. For those organizations who haven't given the care and attention needed in this area, we're expecting to see them launching new efforts to incorporate digital accessibility into their brands.
Marcus Merrell
VP of Technology Strategy, Sauce Labs

END-USER TOLERANCE FOR ERRORS CONTINUES TO DECLINE

User experience affects our everyday lives — and brands' bottom lines. ccording to a recent data study, nearly a quarter of consumers (23%) say they encounter an error or experience issue that keeps them from accomplishing a task online at least once a day, which is highly detrimental to brand trust and customer loyalty. With early 1 in 5 (18%) users saying they won't wait any length of time for an error to be fixed, they'll simply go somewhere else, and as tech becomes evermore pervasive, we expect end user tolerance for errors to continue to decline—making this a top priority for IT leaders.
Marcus Merrell
VP of Technology Strategy, Sauce Labs

CONNECTING THE DOTS BETWEEN CRASH AND ERROR REPORTING

How users interact with our applications and their experience with them has always been a factor in development. However, over time, the emphasis placed on user experience over other factors has ebbed and flowed. That will change as users will continue to expect smoother and faster experiences with applications and will have less tolerance when their apps fail to comply. This means organizations will need greater visibility into not just crashes and the errors associated with them, but the performance issues that are as good as a crash, like slow screen loads and frozen apps. I predict we will begin to see more emphasis on teams trying to connect the dots between crash and error reporting and performance issues to get the full picture of the user experience with their application, and a true(r) readout of their apps' performance.
Michael Olechna
Product Marketing Manager, SmartBear

WEB3 MAKES USER EXPERIENCE EVEN MORE CRITICAL

Applications and systems will continue to be at the core of modern business in 2023, and the issues that end-users face, including slowed performance or downtime, will now have real consequences felt across the entire organization, especially as businesses ramp up digital transformation into Web3. To ensure Web3 transformation goes confidently, it's critical to have the right tooling for efficient and effective development, which in turn lowers spend and speeds up delivery times. Performance and load testing tools are designed to provide testers and developers with the ability to simplify and scale performance engineering across the organization, streamlining the transformation process.
Grigori Melnik
EVP & Chief Strategy Officer, Tricentis

CONVERGENCE OF TESTING AND APM

2023 will see the beginnings of a convergence of testing and APM. We're starting to see consolidation in both the market and in the personas we're all chasing. Testing companies are offering monitoring, and monitoring companies are offering testing. This is a natural outcome of the industry's desire to move toward true observability: deep understanding of real-world user behavior, synthetic user testing, passively watching for signals and doing real-time root cause analysis–all in service of perfecting the customer experience. The widespread and rapid adoption of OpenTelemetry and OpenTracing (and their implementation into many testing tools) is indicative of what's coming.
Ryan Vesely
VP of Global Solution Engineering, Sauce Labs

Go to: 2023 Application Performance Management Predictions - Part 8, the final installment, covering NetOps and Network Performance Management.

Share this

The Latest

January 26, 2023

As enterprises work to implement or improve their observability practices, tool sprawl is a very real phenomenon ... Tool sprawl can and does happen all across the organization. In this post, though, we'll focus specifically on how and why observability efforts often result in tool sprawl, some of the possible negative consequences of that sprawl, and we'll offer some advice on how to reduce or even avoid sprawl ...

January 25, 2023

As companies generate more data across their network footprints, they need network observability tools to help find meaning in that data for better decision-making and problem solving. It seems many companies believe that adding more tools leads to better and faster insights ... And yet, observability tools aren't meeting many companies' needs. In fact, adding more tools introduces new challenges ...

January 24, 2023

Driven by the need to create scalable, faster, and more agile systems, businesses are adopting cloud native approaches. But cloud native environments also come with an explosion of data and complexity that makes it harder for businesses to detect and remediate issues before everything comes to a screeching halt. Observability, if done right, can make it easier to mitigate these challenges and remediate incidents before they become major customer-impacting problems ...

January 23, 2023

The spiraling cost of energy is forcing public cloud providers to raise their prices significantly. A recent report by Canalys predicted that public cloud prices will jump by around 20% in the US and more than 30% in Europe in 2023. These steep price increases will test the conventional wisdom that moving to the cloud is a cheap computing alternative ...

January 19, 2023

Despite strong interest over the past decade, the actual investment in DX has been recent. While 100% of enterprises are now engaged with DX in some way, most (77%) have begun their DX journey within the past two years. And most are early stage, with a fourth (24%) at the discussion stage and half (49%) currently transforming. Only 27% say they have finished their DX efforts ...

January 18, 2023

While most thought that distraction and motivation would be the main contributors to low productivity in a work-from-home environment, many organizations discovered that it was gaps in their IT systems that created some of the most significant challenges ...

January 17, 2023
The US aviation sector was struggling to return to normal following a nationwide ground stop imposed by Federal Aviation Administration (FAA) early Wednesday over a computer issue ...
January 13, 2023

APMdigest and leading IT research firm Enterprise Management Associates (EMA) are teaming up on the EMA-APMdigest Podcast, a new podcast focused on the latest technologies impacting IT Operations. In Episode 1, Dan Twing, President and COO of EMA, discusses Observability and Automation with Will Schoeppner, Research Director covering Application Performance Management and Business Intelligence at EMA ...

January 12, 2023

APMdigest is following up our list of 2023 Application Performance Management Predictions with predictions from industry experts about how the cloud will evolve in 2023 ...

January 11, 2023

As demand for digital services increases and distributed systems become more complex, organizations must collect and process a growing amount of observability data (logs, metrics, and traces). Site reliability engineers (SREs), developers, and security engineers use observability data to learn how their applications and environments are performing so they can successfully respond to issues and mitigate risk ...