2018 Application Performance Management Predictions - Part 4
December 21, 2017
Share this

Industry experts — from analysts and consultants to users and the top vendors — offer thoughtful, insightful, and often controversial predictions on how APM and related technologies will evolve and impact business in 2018. Part 4 covers the end user experience.

Start with 2018 Application Performance Management Predictions - Part 1

Start with 2018 Application Performance Management Predictions - Part 2

Start with 2018 Application Performance Management Predictions - Part 3

END USER EXPERIENCE

User experience (UX) monitoring becomes more prevalent, as organizations seek to better understand and highlight the last mile.
David Ishmael
Director of IT Operations Analytics, Trace3

The end user experience will be ever more important and more volatile because of the increased app complexity.
Peco Karayanev
Sr. Product Manager, Riverbed

In today's competitive market, customer experience is what differentiates one business from another. In 2018 understanding this experience will require a combination of monitoring and analytics across the digital ecosystem for insights into the customer journey, where users are dropping off and how performance affects the end-user. As business accelerate innovation to meet customer demands, monitoring tools will need to adapt to all forms of new technologies such as containers, cloud and IoT devices to fully attain the impact on customer loyalty and revenue.
Amy Feldman
Director, Product Marketing, CA Technologies

Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.
Sven Hammar
Founder and CSO, Apica

Read Sven Hammar's Blog: What's Ahead for the Software Testing Industry in 2018?

Digital leaders will treat digital transformation as a partnership between business and IT, with a shared focus on meaningful outcomes and better experiences for customers and employees. Digital leaders will put people — customers, citizens, employees and partners — at the center of their transformation efforts. They will prioritize design thinking, a user-centric approach that shifts the focus from adding features to adding value. They will take advantage of platform tooling to involve users in solution design and invest in dedicated UX teams to deliver better experiences faster.
Chris Wiborg
VP of Product Marketing, Alfresco Software

I believe we will see more and more businesses investing in user experience management tools, as user analytics have proven to help improve productivity in so many ways. Some companies will use UEM to supplement APM, extending their KPIs and SLAs to encapsulate the human factor. Others will use UEM to assist with UX design, because they can easily identify features that are generating user confusion or are prone to failure. Still others will find that UEM tools can help ensure a smooth migration to new technology platforms - including SAP S/4HANA, cloud, or mobile.
Brian Berns
CEO, Knoa Software

DIGITAL EXPERIENCE MONITORING

2018 will be the year in which End-User Experience Management begins to evolve at pace into Digital Experience Monitoring. No longer will the end user only be a human, but with the development of IoT, could be a machine or device. In this respect it's important that APM vendors ensure that they are not only able to monitor every user but every device and every sensor.
John Rakowski
Director of Technology Strategy, AppDynamics

RUM with JAVASCRIPT

RUM (Real-User Monitoring) with JavaScript is a very important technology, and will be essential in 2018 to track availability, functionality and responsiveness on the client-side. To complement this, native SDK for monitoring will improve exponentially in 2018, giving granular visibility to an increasingly complex IT environment.
Boris Krasniansky
Solution Architect, Correlsense

CUSTOMER COMMUNICATION

The role of IT Ops is continuing to be more closely tied to end user experience, which will change the nature of ITOps' relationships with other lines of business –– particularly customer service. As consumer expectations for a seamless digital experience become increasingly higher, the pressure is now on ITOps to address service disruptions quickly while keeping customer support in lock-step as they resolve problems. As we've seen with recent headline-making data breaches, this is particularly true in the case of security incidents. Real-time customer communication about IT and security issues is becoming table stakes, and ITOps will need to reconsider their business-wide communications strategy in order to meet these expectations.
Eric Sigler
Head of DevOps, PagerDuty

APM MOVES TOWARD MARKETING

In 2018 APM will start to link the user experience with technical metrics. Rather than focusing simply on the backend infrastructure, APM will need to understand the client side and link the user behavior with the technical behavior of the system. As a result, APM will move out of IT ops and will move towards marketing in 2018.
Antony Edwards
CTO, Testplant

NETOPS RESPONSIBLE FOR USER EXPERIENCE

Designers, marketers and developers have traditionally been the custodians of user experience — creating elaborate customer journeys, compelling audio and visual communication and intuitive transitions design to reduce complexity for the end user. But as applications and online services move to the cloud, network teams are increasingly being tasked with delivering on service level agreements and ensuring high quality user experience. We're now moving into the cloud-first world, and it's no longer acceptable to simply blame service degradation on a third party. Organizations that rely on public networks, DNS, CDN and DDoS mitigation providers for the delivery of apps and services have to take ownership of the user experience across unowned networks and services. Network teams will go beyond outage and status pages to offer internal and external client groups more detailed, self-service views into the performance of applications that they uniquely care about and the impact of network factors. In 2018 network engineers will start being measured against user experience-focused KPIs.
Alex Henthorn-Iwane
VP of Product Marketing, ThousandEyes

EMPLOYEE DIGITAL EXPERIENCE

I think we will see HR departments collaborating with IT to ensure that user analytics are mined to improve employee satisfaction and retention.
Brian Berns
CEO, Knoa Software

Employee digital experience becomes top priority. The balance between the external customer-facing digital world and internal employee-facing one has been slowing shifting in the past year as organizations realize they cannot be effective externally if they are not equally effective internally. This shift will accelerate in 2018. Evidence for this can be found in the many large organizations investing strongly in strategic digital workplace programs and in the creation and hiring of new roles such as director of digital workplace or chief employee experience officer.
Pedro Bados
CEO and Co-Founder, Nexthink

Read 2018 Application Performance Management Predictions - Part 5, covering NoOps, Analytics, Machine Learning and AI.

Share this

The Latest

August 22, 2019

Recent EMA research explored the state of ESM. One of the many conclusions is that ESM is mainstream. Fully 87% have some level of ESM deployment. Not surprisingly, there is a significant divide between mature and relatively new deployments in terms of benefits derived, use of AI and automation, adoption levels, and number of non-IT areas being served from established ITSM implementations ...

August 21, 2019

For the first time, a majority of companies are putting mission critical apps in the cloud, according to the latest report by Cloud Foundry Foundation ...

August 20, 2019

The cloud continues to transform IT in every industry. But in order to migrate to the cloud, embrace these new technologies and truly evolve their business, organizations need an underlying network that can support digital transformation ...

August 19, 2019

One common infrastructure challenge arises with virtual private networks (VPNs). VPNs have long been relied upon to deliver the network connectivity and security enterprises required at a price they could afford. Organizations still routinely turn to them to provide internal and trusted third-parties with "secure" remote access to isolated networks. However, with the rise in mobile, IoT, multi- and hybrid-cloud, as well as edge computing, traditional enterprise perimeters are extending and becoming blurred ...

August 15, 2019

The configuration management database (CMDB), along with its more federated companion, the configuration management system (CMS), has been bathed in a deluge of negative opinions from all fronts — industry experts, vendors, and IT professionals. But from what recent EMA research on analytics, ITSM performance and other areas is indicating, those negative views seem to be missing out on a real undercurrent of truth — that CMDB/CMS alignments, whatever their defects, strongly skew to success in terms of overall IT progressiveness and effectiveness ...

August 14, 2019

The on-demand economy has transformed the way we move around, eat, learn, travel and connect at a massive scale. However, with disruption and big aspirations comes big, complex challenges. To take these challenges head-on, on-demand economy companies are finding new ways to deliver their services and products to an audience with ever-increasing expectations, and that's what we'll look at in this blog ...

August 13, 2019

To thrive in today's highly competitive digital business landscape, organizations must harness their "digital DNA." In other words, they need to connect all of their systems and databases — including various business applications, devices, big data and any instances of IoT and hybrid cloud environments — so they're accessible and actionable. By integrating all existing components and new technologies, organizations can gain a comprehensive, trusted view of their business functions, thereby enabling more agile deployment processes and ensuring scalable growth and relevance over the long-term ...

August 12, 2019

Advancements in technology innovation are happening so quickly, the decision of where and when to transform can be a moving target for businesses. When done well, digital transformation improves the customer experience while optimizing operational efficiency. To get there, enterprises must encourage experimentation to overcome organizational obstacles. In other words ...

August 08, 2019

IoT adoption is growing rapidly, and respondents believe 30% of their company’s revenue two years from now will be due to IoT, according to the new IoT Signals report from Microsoft Corp ...

August 07, 2019

It's been all over the news the last few months. After two fatal crashes, Boeing was forced to ground its 737. The doomed model is now undergoing extensive testing to get it back into service and production. Large organizations often tell stakeholders that even though all software goes through extensive testing, this type of thing “just happens.” But that is exactly the problem. While the human component of application development and testing won't go away, it can be eased and supplemented by far more efficient and automated methods to proactively determine software health and identify flaws ...