Industry experts — from analysts and consultants to users and the top vendors — offer thoughtful, insightful, and often controversial predictions on how APM and related technologies will evolve and impact business in 2018. Part 4 covers the end user experience.
END USER EXPERIENCE
User experience (UX) monitoring becomes more prevalent, as organizations seek to better understand and highlight the last mile.
Director of IT Operations Analytics, Trace3
The end user experience will be ever more important and more volatile because of the increased app complexity.
Sr. Product Manager, Riverbed
In today's competitive market, customer experience is what differentiates one business from another. In 2018 understanding this experience will require a combination of monitoring and analytics across the digital ecosystem for insights into the customer journey, where users are dropping off and how performance affects the end-user. As business accelerate innovation to meet customer demands, monitoring tools will need to adapt to all forms of new technologies such as containers, cloud and IoT devices to fully attain the impact on customer loyalty and revenue.
Director, Product Marketing, CA Technologies
Looking into 2018, businesses will need to address the overall quality of their services as the competitive landscape evens out. This will result in a refocus on the monitoring of the customer experience and the need for extensive end-to-end testing, embedded within the delivery lifecycle.
Founder and CSO, Apica
Read Sven Hammar's Blog: What's Ahead for the Software Testing Industry in 2018?
Digital leaders will treat digital transformation as a partnership between business and IT, with a shared focus on meaningful outcomes and better experiences for customers and employees. Digital leaders will put people — customers, citizens, employees and partners — at the center of their transformation efforts. They will prioritize design thinking, a user-centric approach that shifts the focus from adding features to adding value. They will take advantage of platform tooling to involve users in solution design and invest in dedicated UX teams to deliver better experiences faster.
VP of Product Marketing, Alfresco Software
I believe we will see more and more businesses investing in user experience management tools, as user analytics have proven to help improve productivity in so many ways. Some companies will use UEM to supplement APM, extending their KPIs and SLAs to encapsulate the human factor. Others will use UEM to assist with UX design, because they can easily identify features that are generating user confusion or are prone to failure. Still others will find that UEM tools can help ensure a smooth migration to new technology platforms - including SAP S/4HANA, cloud, or mobile.
CEO, Knoa Software
DIGITAL EXPERIENCE MONITORING
2018 will be the year in which End-User Experience Management begins to evolve at pace into Digital Experience Monitoring. No longer will the end user only be a human, but with the development of IoT, could be a machine or device. In this respect it's important that APM vendors ensure that they are not only able to monitor every user but every device and every sensor.
Director of Technology Strategy, AppDynamics
Solution Architect, Correlsense
The role of IT Ops is continuing to be more closely tied to end user experience, which will change the nature of ITOps' relationships with other lines of business –– particularly customer service. As consumer expectations for a seamless digital experience become increasingly higher, the pressure is now on ITOps to address service disruptions quickly while keeping customer support in lock-step as they resolve problems. As we've seen with recent headline-making data breaches, this is particularly true in the case of security incidents. Real-time customer communication about IT and security issues is becoming table stakes, and ITOps will need to reconsider their business-wide communications strategy in order to meet these expectations.
Head of DevOps, PagerDuty
APM MOVES TOWARD MARKETING
In 2018 APM will start to link the user experience with technical metrics. Rather than focusing simply on the backend infrastructure, APM will need to understand the client side and link the user behavior with the technical behavior of the system. As a result, APM will move out of IT ops and will move towards marketing in 2018.
NETOPS RESPONSIBLE FOR USER EXPERIENCE
Designers, marketers and developers have traditionally been the custodians of user experience — creating elaborate customer journeys, compelling audio and visual communication and intuitive transitions design to reduce complexity for the end user. But as applications and online services move to the cloud, network teams are increasingly being tasked with delivering on service level agreements and ensuring high quality user experience. We're now moving into the cloud-first world, and it's no longer acceptable to simply blame service degradation on a third party. Organizations that rely on public networks, DNS, CDN and DDoS mitigation providers for the delivery of apps and services have to take ownership of the user experience across unowned networks and services. Network teams will go beyond outage and status pages to offer internal and external client groups more detailed, self-service views into the performance of applications that they uniquely care about and the impact of network factors. In 2018 network engineers will start being measured against user experience-focused KPIs.
VP of Product Marketing, ThousandEyes
EMPLOYEE DIGITAL EXPERIENCE
I think we will see HR departments collaborating with IT to ensure that user analytics are mined to improve employee satisfaction and retention.
CEO, Knoa Software
Employee digital experience becomes top priority. The balance between the external customer-facing digital world and internal employee-facing one has been slowing shifting in the past year as organizations realize they cannot be effective externally if they are not equally effective internally. This shift will accelerate in 2018. Evidence for this can be found in the many large organizations investing strongly in strategic digital workplace programs and in the creation and hiring of new roles such as director of digital workplace or chief employee experience officer.
CEO and Co-Founder, Nexthink
Read 2018 Application Performance Management Predictions - Part 5, covering NoOps, Analytics, Machine Learning and AI.
We're in the middle of a technology and connectivity revolution, giving us access to infinite digital tools and technologies. Is this multitude of technology solutions empowering us to do our best work, or getting in our way? ...
Microservices have become the go-to architectural standard in modern distributed systems. While there are plenty of tools and techniques to architect, manage, and automate the deployment of such distributed systems, issues during troubleshooting still happen at the individual service level, thereby prolonging the time taken to resolve an outage ...
A recent APMdigest blog by Jean Tunis provided an excellent background on Application Performance Monitoring (APM) and what it does. A further topic that I wanted to touch on though is the need for good quality data. If you are to get the most out of your APM solution possible, you will need to feed it with the best quality data ...
Humans and manual processes can no longer keep pace with network innovation, evolution, complexity, and change. That's why we're hearing more about self-driving networks, self-healing networks, intent-based networking, and other concepts. These approaches collectively belong to a growing focus area called AIOps, which aims to apply automation, AI and ML to support modern network operations ...
IT outages happen to companies across the globe, regardless of location, annual revenue or size. Even the most mammoth companies are at risk of downtime. Increasingly over the past few years, high-profile IT outages — defined as when the services or systems a business provides suddenly become unavailable — have ended up splashed across national news headlines ...
APM tools are ideal for an application owner or a line of business owner to track the performance of their key applications. But these tools have broader applicability to different stakeholders in an organization. In this blog, we will review the teams and functional departments that can make use of an APM tool and how they could put it to work ...
Enterprises depending exclusively on legacy monitoring tools are falling behind in business agility and operational efficiency, according to a new study, Prevalence of Legacy Tools Paralyzes Enterprises' Ability to Innovate conducted by Forrester Consulting ...
Hyperconverged infrastructure is sometimes referred to as a "data center in a box" because, after the initial cabling and minimal networking configuration, it has all of the features and functionality of the traditional 3-2-1 virtualization architecture (except that single point of failure) ...
Hyperconvergence is a term that is gaining rapid interest across the manufacturing industry due to the undeniable benefits it has delivered to IT professionals seeking to modernize their data center, or as is a popular buzzword today ― "transform." Today, in particular, the manufacturing industry is looking to hyperconvergence for the potential benefits it can provide to its emerging and growing use of IoT and its growing need for edge computing systems ...
More than 92 percent of US respondents agree that Artificial Intelligence (AI) and Machine Learning (ML) will become important for how they run their digital systems ...